Ispra tel aviv
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The document discusses how social media has changed the role of PR and communication professionals. It outlines that social media has shifted communication from one-directional broadcasts to two-way conversations where customers engage directly with brands. It provides examples of companies like Rackspace, Dell, and Ford that have improved customer relationships and increased revenue by listening to customers and responding on social media. The takeaways encourage communication professionals to join conversations, listen to customers, share useful content, and tell stories to build their brand through social media interactions.
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Ispra tel aviv
- 1. How Social Media Changes PR Tel Aviv Nov. 28, 2011
- 7. A Few Good Stories
- 10. From Dell Hell to Listen & Respond
- 11. Richard Binhammer ‘ How can any organization not want to connect more closely with its customers?’
- 12. Ford Gets Social
- 15. Thought Leaders
- 17. Tom Foremski “ Every company is now a media company. So is every person”
- 18. Chris Brogan ‘ Before, it was only big business, the media or government who had a voice. Now, it’s anyone. ’
- 19. KD Paine ‘ Social Media provides an infinite number of potential media outlets.’ .
- 20. Takeaways
- 26. Shel Israel [email_address] @ShelIsrael GlobalNeighbourhoods.net
Editor's Notes
- 1. People want to be heard 2. People like me are best 3. Trust people over institution 4.Conversations sell goods
- PPT vs Stories>
- Riya: I don’t want Mossberg. I want Scoble. Scoble at Microsoft. Scoble at Racksdpace.
- Dec. 10 22K convos a day Operationalizelistening,” Manish Mehta Distribute by relevancy Trained 5K
- 2 million community members. $80 billion ecosystem. Customers retained despite no new products. Marketing & support fight for it
- From FT to SVI; Every company is a media company. So is every person. Trad media & social media is just media. They are how you have conversations that matter.
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
- Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes