The document discusses lessons learned from a large global survey on social media. Over 3 months, the author interviewed over 48 people across 25 countries and 4 continents to compile over 50,000 words in a report. Some of the key lessons included that social media is popular among kids and should be adopted for that reason, losing control is inevitable with social media, social networks are a powerful application, measurement is improving but still inadequate, and the gap between geeks and enterprises is shrinking as social media becomes more mainstream. Culture and language were also noted as important factors.

1. The SAP Global Survey Shel Israel [email_address] globalneighbourhoods.net

2. Start-up guy. SAP offer. Story teller, not a researcher. Rent due. Compromise proposal ‘Go.’

3. Simple Question: What’s going on in social media?

4. Tools. Culture. Enterprise. People. Education. Future .

5. “ Hugh-jacked,” Tom Raftery, Remix. Video clip. Facebook. LinkedIn. Aaaargh!

6. 3 mos. 48 interviews. 25 countries. 4 continents. Sorry, no Spain--yet. 50,000+ words. Humungous report.

7. Anecdotes. Kyle Hansen. Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh

8. Lesson #1 . Social media is kid’s stuff. That’s the compelling reason to adopt.

9. Lesson #2 . Lose control.

10. Lesson #3 . Social Networks is the killer app.

11. Lesson #4 . Measurement is not yet adequate. But it’s improving.

12. Lesson 5 . The geek-to-enterprise gap is shortening. Kids will overtake geeks.

13. Lesson #6. The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers

14. Lesson #7 . Culture matters. Language matters. dotSUB.com, Luis Rull Munoz