The document discusses how Symfoni, a collaboration and IT service management solution provider, uses social media internally and with clients. It provides examples of how social IT can help IT departments and businesses by facilitating knowledge sharing, reducing costs, and creating searchable information repositories. Social IT allows businesses to help themselves through community support and gives IT new ways to communicate and collaborate with users. The document encourages organizations to allocate resources to train users and staff on social IT platforms in order to fully realize the benefits.