Syllabus International Marketing MKTG 317 Fall 2023.8.7

1. MKTG317 International Marketing, Fall 2023
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New Mexico State University
School of Business
MKTG 317 – International Marketing
(Fall 2023)
COURSE SYLLABUS
Class Meeting:
The class is held online with scheduled workload of three lecture hours weekly from 16 August to 8 December 2023
excluding university holidays. Detailed schedule is listed in the end of the file.
Instructor:
Name: Yuqi Wang
E-mail: yuqi@nmsu.edu
Office Location: Rm 118, Dominici Hall
Office Hours: Friday 11:00 am-1:00 pm, or by appointment
Normal Expected Turnaround Time:
Email-48 hours, Quizzes/Assignments/Projects/Exams-7 days
Course Description:
This course introduces the field of international marketing. It addresses the complex environment of international
marketing and the need to investigate its various economic, social, political, cultural and legal dimensions from conceptual,
methodological and applications perspectives. It then considers how these environmental factors should affect, and can be
integrated into, marketing programs and strategies.
Required Textbook:
International Marketing, 7th edition, by Dana-Nicoleta Lascu
Edition: 7e
Copyright: 2022
# of Pages: 570
Publisher: Textbook Media Press
ISBN13: 978-1-954156-19-7
ISBN10: 1-954156-19-7
Item/Format: Color Paperback or other formats in
https://www.textbookmedia.com/shop-all-courses/international-marketing-7e/

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Buying the physical book will be automatically given access to the e-book where you can use “search” function for any
keywords you encountered in quizzes.
Buy textbook from the publisher:
 Go to www.textbookmedia.com. Register. It will take about 60 seconds.
 You will be taken to My Account. You will see “You currently have no books to view.”
 To find your book, click on Booklist. Locate the book and click on Pricing Details.
 You will have options for the format (sponsored e-book, online/offline, and three print formats). Read the
descriptions and make your choice.
 Click on Add to Cart, then Checkout. Then you’ll see a page for Review Order. Once processed, e-book orders
will be in My Account. Print orders may take up to seven business days, but you’ll have the online book
immediately in My Account.
Alternatively, you are welcome to purchase in the University Bookstore or from second-hand if any. We won’t use online
registered passcodes.
Make sure the textbook cover looks correct when you purchase, because we use different textbooks for the online and
offline sessions of this same class of MKTG317.
Prerequisite Coursework and/or Skills:
MKTG 303 Principles of Marketing, or basic background in marketing.
Course Learning Objectives-CLOs:
The purpose is to introduce you to fundamental aspects of international marketing. We cover much of the core knowledge
used in decision-making and operations in international marketing. The purpose is to acquire knowledge and understanding
of the fundamental dimensions of international marketing.
Upon completion of this course, the course participant should be able to do the following:
• Understand the differences between domestic marketing and international/global marketing aspects.
• Recognize the impact of cultural dimensions on marketing-related issues.
• Identify market opportunities in the global markets.
• Recognize legal and ethical issues associated with the practice of marketing.
• Become more effective critical thinkers.
• Develop better analytical and writing skills.
• Efficiently work with and communicate ideas to team members and/or class participants.
Means For Achieving the Objectives:
Quizzes, exams, and group assignments/ projects are the primary instructional methods used to facilitate student learning in
this course. Learning is encouraged through active participation during group assignments. To assist students, an Academic
Survival Kit with resources on writing and presentation skills is available on the College web page at
http://business.nmsu.edu/students/survival-kit/.
Information on the group assignments will be available via Canvas.
Course Format:
1. Read all assigned materials - chapters from the text and assigned readings.
2. Review lecture slides – many slides contain a written discussion of the visual displays.
3. Review chapter quiz and key terms at the end of each text chapter.
4. Take quizzes and exams in Canvas > Assignments: Each quiz is to be taken during a specified time window [30
minutes]. You can take each quiz twice with your highest score counting towards the quiz grade. One quiz with the
lowest score will be dropped. Quizzes and exams cover all the assigned materials, text chapters, assigned readings, and
lectures. All quizzes and exams are open book, open notes, but must be with individual and original effort. For short
answer questions in exams, copy-pasting answers from online will be graded zero.

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The midterm and final exams will be open on specific dates for 24 hours only. Quizzes will be available on a more flexible
schedule for several days for you to take.
Note: Only one quiz with the lowest score will be dropped. Apart from one, don’t leave any quiz undone. Closer to the end
of the semester you might see your grade is around A/B level and you might think it will be okay if you just leave some
quizzes undone. Canvas calculates percentage to indicate A/B/C/D level. Those unsubmitted/ungraded are not taken into
account. Once I put zeros to those missing in the end, your score is likely to drop significantly if you leave them undone.
In Canvas > Grade you can try putting "what if" grades into each cell to check the consequence if you got zeros for some
undone. The Canvas system will be closing the whole course after the semester end, so you won't get further extension
for quizzes and exams.
The midterm and final exam consist of multiple choices, True/False choices, cultural difference/miscommunication
scenarios analysis and short answer questions. Midterm examines all chapters before midterm date, and final examines all
materials in the semester.
5. Group assignments:
The class is divided into study groups (group memberships will be posted on Canvas under 317 > People > Groups). You
can find your teammates' email addresses either through the People tab or the Inbox tab.
There are a total of 8 group assignments, and each group is assigned to complete 2 out of the 8 assignments. Don’t do more
than 2 and only do the 2 that are assigned to your group.
For the assignments not assigned to your group, please avoid uploading any files on Canvas, even though the platform may
alert you about their due dates. It will remain “missing” and “ungraded” state and will not affect your final grade, because I
will not put zero for these. Uploading files to these channels will cause unnecessary confusion and you might get zeros.
For the assignments assigned to your group, please submit the written homework to the instructor via Canvas by 10 AM
on the due date. Attach the homework in Microsoft Word format, and name the file as "Group 1 - Assignment 1.doc"
(replace "Group 1" with your actual group number and "Assignment 1" with the respective assignment number). Each
group member should upload the same file to the channel under Canvas > 317 > Assignments.
At the beginning of the document, kindly include the assignment number, group number, full group member names,
and who are absent from this assignment if any. If possible, you may also indicate which part of the assignment each
member is responsible for. In case of unresponsiveness from any group member, please report the issue to me with
supporting evidence. Additional time will be provided for completion individually, and points will be deducted from the
group members in such cases.
Copy-paste the questions and answer them one by one. Utilize paragraphs, headings, bold text, underlines, and italics to
emphasize key points. Don’t give me a big article without structures.
The page limit for the group assignment is 4 pages, excluding references. Please use single spacing and Times New
Roman font with a 12-point size throughout. These three font format requirements should be applied to ALL TEXTS,
including your group number, member names, titles, citations and page numbers. Falling to do so will lead to score
deduction because fonts and formatting is very important for keeping brand identity (Start to observe the different font
types that your favorite brands are using and how they make the style consistent in packaging, brochure, brand logo etc).
APA style must be followed for citations. As many online APA generators are incorrect, I suggest you to manually check
the official cite of https://apastyle.apa.org/style-grammar-guidelines/references for correct APA citation formats
according to their sources. No need to cite our textbook or given reading. It is expected that all written assignments will
go beyond assigned readings and the questions. This means that you must have at least 4 online references beyond the
required readings if you expect an A for the group assignment.
Every group member please submit the same copy of the groupwork. Though later submitters may be told by the
system that someone in your group have submitted it, and that you may see a 100% plagiarism alert. Please do me a
favor to resubmit a copy from every member that participated. This is to help me mark who should get a score while
other groups who did not submit anything would not receive any score. Those individuals who are not responsive to their
group members would receive zeros or reduced scores.
Canvas utilizes plagiarism scanning technology to analyze submitted works. Please be aware that AI writing scan is
incorporated into our Turnitin. Using AI writing (like ChatGPT) may result in a high plagiarism rate. Any work (except
resubmission) with plagiarism rate above 25% will receive a zero for the work.

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Other Learning Materials:
[1] Canvas for this course. Various information resources will be available on Canvas. Feel free to use them.
[2] SUGGESTED: MSU-CIBER’s Web Site (http://globaledge.msu.edu) This site is one of the best centers or resources
for international business. I strongly urge you become familiar with this site. It is used by many academics and
businesses.
[3] SUGGESTED: You might regularly consult: The Economist [http://www.economist.com The Wall Street Journal
[http://www.wsj.com Financial Times [www.ft.com], Asia Times [http://atimes.com], New York Times, BusinessWeek,
Fortune, etc. to acquire broad general knowledge, get familiarity with current global marketing events, obtain
comprehensive coverage of business events, and develop a strategic management perspective. For subscribed contents,
you can use our library “log on to request it” and get pdfs for most of the articles.
You are welcome to bring any interesting news items that you find, related to the objective of the class, to the discussions
in our Canvas > Discussions.
[4] Recommend: “Boise State University College of Business & Economics Writing Styles Guide,” August 2007 – posted
on Canvas homepage for this course.
1 There is a total of 13 quizzes – 11 worth 40 points each and 2 worth 80 points each – for a total of 600 points; the system
drops the quiz with the lowest score from grading, essentially taking into account only the top 12 scores from 13 quizzes to
help you improve the grade.
2 On a 1-10 scale, where 1=minimum and 10=maximum.
Course Grading:
A=1314+ points (90%)
B=1168-1313 points (80%)
C=1022-1167 points (70%)
D=876-1021 points (60%)
F=below 876 points
Notes:
1. Dates for examinations, quizzes, and assignments are fixed, unless instructor’s notice through group email. Please
schedule your personal absences so as not to conflict with your participation. For late submissions, in principle there is a
5% per day penalty. Doctor notes or school coach’s letter for sport team travels (must mark your name and date) are
needed for excused late submission.
2. To avoid “free riding”, students are encouraged to evaluate the contribution of their group members to the group
assignments (before the last day of the class). The grade for the group activities will be adjusted for each individual by the
score received from peers.
3. Failure to complete the work as assigned will result in course failure. Any student found to be cheating or plagiarizing
others’ work will not receive a passing grade for the assignment. Canvas utilizes plagiarism scanning technology to
analyze submitted works. In cases where a group or individual assignment surpasses a plagiarism score of 25%, a zero
score will be assigned for the corresponding assignment.
4. If you have, or believe you have a disability, you may contact the Student Accessibility Services (SAS) Office located in
Corbett Center, Room 244, 575-646-6840, or email sas@nmsu.edu. Appropriate accommodations may then be provided
for you. All medical information will be treated confidentially. If you have a condition which may affect your ability to
exit safely from the premises in an emergency during class, you are encouraged to discuss this in confidence with the
instructor and/or the Director of University Disability Services/ADA Coordinator, Diana Quintana, at the SAS Office.
Questions regarding the Americans with Disabilities Act (ADA) and/or the American with Disabilities Amendment Act
should be directed to the SAS Office. Questions regarding NMSU's Non-discrimination Policy and discrimination
complaints should be referred to Gerard Nevarez, Office of Institutional Equity, 575-646-3635.

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Course Schedule:
Dates Chapters Module Objective Topics / Activities Quiz
Week 1
16-19
Aug
Ch. 1
o Read syllabus
o Chapter 1 (textbook)
o Three Cheers for Global Capitalism, American
Enterprise, June 2004.
o A Better World is Possible – Alternatives to
Economic Globalization – IFG-2002
o Globalization and its Contribution – 2013
o Are We Better Off Privatizing Water? WSJ 10-
8-2012
o Introduction to course:
Read syllabus and get
familiarized with the
course on Canvas
o Take mini-quiz 1
o Assign students to teams
(instructor)
o Assign study teams to
topics (instructor)
Quiz 1
Week 2
20-26
Aug
Ch. 2
o Chapter 2 – An Overview of the International
Marketing Environment
o Business of Bribery – WSJ articles
o The Foreign Corrupt Practices Act – 2008
o End of Corruption – FCPA Handbook – 2012
o Ethics, Corruption, and Economic Freedom –
Oct. 2003
o Noah and the Ark
All students:
o Take mini-quizzes 2
Quiz 2
Week 3
27 Aug-
2 Sep
Ch. 3
o Chapter 3 – International Trade: Institutional
Barriers and Facilitators
o 2012 Index of Economic Freedom Highlights,
especially pages 1 through 8
o Corruption Perception Index 2011
o Does International Trade Kill Good American
Jobs?
o The US Isn’t as Free as It Used to Be – WSJ
2010
o Gibson Guitar Wails on Federal Raid – WSJ
2011
o Excel Data – the CPI Freedom Index, GDP,
GDP per capita, and FDI
All students:
o Take mini-quizzes 3
Quiz 3
Week 4
3-9 Sep
Ch. 4
o Chapter 4 – Regional Economic and Political
Integration
o The Globalization Index, Foreign Policy, Nov-
Dec. 2007, pp. 68-76.
o Digital Economy Rankings 2010 – Beyond e-
readiness
All students:
o Take mini-quiz 4
o Read assignments 1 and
2
Teams 1, 6 and 9 only:
o Complete assignment 1
Teams 2, 7 and 10 only:
Complete assignment 2
Quiz 4
Group
assignment
Week 5
10-16
Sep
Ch. 5
o Chapter 5 – Cultural Influences on
International Marketing
o American Culture and Values
o The International Executive’s Baggage:
Cultural Values of the American Frontier
o Ferocious Differences by Dr. Castaneda
o Haiti and the Voodoo Curse – WSJ 2010
All students:
o Take mini-quizzes 5
Quiz 5

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Dates Chapters Module Objective Topics / Activities Quiz
Week 6
17-23
Sep
Ch. 6
o Chapter 6 – International Marketing Research:
Practices and Challenges. All students:
o Take mini-quizzes 6
Quiz 6
Week 7
24-30
Sep
Ch. 7
o Chapter 7 – International Strategic Planning
o Kellogg’s – Internationalization versus
Globalization of the Marketing Mix
o Market Potential Indicators for Emerging
Markets 2011
o Measuring the Potential of Emerging Markets:
An Indexing Approach
All students:
o Take mini-quizzes 7
Quiz 7
Week 8
1-7 Oct
Ch. 8
Chapter 8 – Expansion Strategies and Entry
Mode Selection
All students:
o Take mini-quiz 8
o Read assignments 3 & 4
Teams 3, 8 and 11 only:
o Complete assignment 3
Teams 1, 4 and 12 only:
o Complete assignment 4
Quiz 8
Group
assignment
Week 9
8-14 Oct
Ch. 9
o Chapters 9– Lascu All students:
o MIDTERM EXAM on
9 Oct (chapters 1-8).
MIDTERM
EXAM
Week 10
15-21
Oct
Ch. 10
o Chapters 10 – Lascu
o “Let Them Eat Cake” o Take mini-quizzes
9/10
Quizzes 9/10

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Dates Chapters Module Objective Topics / Activities Quiz
Week 11
22-28
Oct
Ch. 11 o Chapters 11 in Lascu
o Group Assignments 5 &
6
Teams 2, 5 and 9 only:
o Complete assignment 5
Teams 3, 6 and 10 only:
o Complete assignment 6
Group
assignment
Week 12
29 Oct –
4 Nov
Ch. 12
o Chapters 12 in Lascu
All students:
o Take mini-quizzes
11/12
Quiz 11/12
Week 13
5-11
Nov
Ch. 13
o Chapter 13 (Lascu)
o The Benetton Case
o A Model for Predictive Measurements of
Advertising Effectiveness
o View the ads for Benetton
All students:
o Take mini-quiz 13
Quiz 13
Week 14
12-18
Nov
Ch. 14 o Chapter 14 (Lascu)
All students:
o Take mini-quiz 14
o Read assignments 7 & 8
Teams 4, 7 and 11 only:
o Complete assignment 7
Teams 5, 8 and 12 only:
o Complete assignment 8
Quiz 14 Group
assignment

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Dates Chapters Module Objective Topics / Activities Quiz
Week 15
19-25
Nov
Ch. 15
o Chapter 15 Lascu All students:
o Take mini-quiz 15
Quiz 15
Week 16
26 Nov
– 2 Dec
o Review for final exam
o Check whether you completed all quizzes
o Report past score dispute if any, with detailed
proof, before 2 Dec
(e.g. on which page of the textbook or readings,
the answer is contradictory with the Canvas quiz
answers, please organize all screenshot photos in
a .doc file and email to the instructor)
o Extra credit for completing a marketing study
survey (must upload a screenshot to Canvas)
o Extra credit for completing course evaluation
survey (must upload a screenshot to Canvas)
Week 17
3-8 Dec
Final
Exam
All students:
o FINAL EXAM on 4
Dec (on all chapters).
o Optional survey:
evaluation of team
members (due on 3 Dec).
FINAL
EXAM
Note: Subject to Change with Advance Notice