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Major Assignment 3 (Presentation)
Spring Semester 2020
English 272
T. Stuckert, Instructor
English 272: Introduction to Technical Communication
Major Assignment 3: Presentation
Information – Spring 2020
Important Note: Presentations similar to this one have been
developed by students in previous semesters in this course as
well as other Intro to Technical Communication courses.
Remember that plagiarism on this assignment will not be
tolerated. This includes copying text, slides, and/or graphics
from another student’s work (from this semester or a previous
semester) as well as incorrectly citing, paraphrasing or quoting
information.
If you will be completing this as a collaborative assignment, it
may be difficult to determine which group member is
responsible for presentation content that contains plagiarized
information. Because of this, all members of group will suffer
the consequences of plagiarism. It is the responsibility of all
group members to review the content of this assignment to
insure that none of the work has been plagiarized.
Review the information on the University’s Honor Code and
Academic Honesty Academic Integrity policies in the Syllabus
for more information on this issue.
IMPORTANT NOTE: You are required to develop a PowerPoint
presentation for MA3. DO NOT develop a presentation using
Prezi or any other slideware (such as Google slides). You will
receive zero (0) credit for a presentation that is in a format
other than PowerPoint.
Introduction
The purpose of this assignment is to give you an opportunity to
apply many of the concepts you have learned throughout the
semester. The assignment will involve planning and developing
a PowerPoint presentation. You will not deliver or present the
PowerPoint to an audience. However, your presentation must be
designed so it would be effective if it were presented in both of
these situations:
· in-person presentation with the speaker and audience present
and
· digital presentation viewed by the audience on a digital device
(without recorded audio narration)
It is very important to remember this when designing your
presentation.
Designing the presentation so it will be successful in both
situations will impact slide design and content. Remember,
explanations of graphics and slide content that would be
provided verbally with an in-person presentation must be
provided in the slide content for a digital presentation that does
not make use of recorded audio narration.
Presentation Goal and Topic
Your goal and topic for the presentation will be the same as
your goal and topic for Major Assignment 1: Provide
information for a general reader audience with an interest in the
subject matter but little or no prior knowledge or experience
with the subject.
Topic Selection Form
You will submit a topic selection form to your instructor via an
email attachment. The form is located in the MA3 link in
Canvas. If you are working in a group, one form will be
submitted per group.
Objectives
1. Apply presentation design concepts to the planning and
development of a PowerPoint presentation that includes slides
and multimedia content.
2. Apply concepts of effective slide design to presentation
design and development.
3. Work effectively in a collaborative group (if applicable) to
plan and create a presentation.
4. Research and develop content, arguments and other
supporting detail in a presentation.
5. Apply concepts for selection and development of effective
graphics in a presentation.
Collaboration vs. Individual Work
You will complete this assignment by yourself or in a group of
two or three. If you choose to work in a group of two or three,
you can work with students from my other sections.
· If you choose to work by yourself, you will have to develop a
presentation that covers the same subject and content as your
MA1 article (even if you completed MA1 in a group).
· If you work in the same group as you did for MA1, you will
have to develop a presentation that covers the same subject and
content as your MA1 article.
· If you choose to work in a group that is different from your
group for MA1 or if you worked by yourself for MA1, you will
have to decide which MA1 article you use as the basis your
MA3 presentation.
If you work in a group for MA3, one of the greatest concerns is
a situation where one student does all the work and the other
group member(s) do little or nothing. It is crucial that each
member in a group share equally (50% each for a group of two
and 33% each for a group of three) in completing work on each
phase of the assignment: planning, research, drafting, revising,
and editing/proofreading. Do not take an approach where one
person does planning and research, another does drafting, and a
third does revising, and editing/proofreading. It just doesn’t
work. Remember that ultimately, it is the responsibility of the
group members to make certain that the workload is shared
equally and that everyone produces quality work.
If you have concerns about one or more members of your group,
you will do the following as soon as you notice that work is not
being shared equally or that there is an issue with the quality of
the work. Do not wait until the assignment has been completed
to express this concern.
· Discuss the situation with the group member who is not
working to his or her potential. Do your best to convince the
student that sharing the workload is important and that not
sharing the workload evenly is unfair.
· Make certain the student knows exactly what he or she should
be working on for the assignment.
· Set dates when portions of the work should be completed.
· Make sure that all members of the group keep in touch via
email, text, etc.
If you do not get a good response from following the above
points, send me an email providing the following information:
(Note: You will only send this email if you had concerns about
the workload or quality of work for one or more members of
your group.)
· Identify the individual in your group who is not doing their
share of the work and/or is producing poor quality work without
making any effort to improve.
· Completely describe the workload and/or quality issues and
how they have impacted your group.
· State the percentage of work the members of the group have
completed.
· In order to be fair to other members of the group, should the
individual(s) grade be reduced due to lack of participation
and/or poor quality work? If so, how many points?
· This email must be sent while you are working on the
assignment. Do not wait until the assignment has been
completed.
· Be sure and use this subject line in your email: MA3 Eval
Info class time (example: MA3 Eval Info 9).
I will, in most cases, contact the student you identify in order to
obtain an explanation for his/her reduced quality or quantity of
work and participation. This might result a reduction in the
student’s grade. Remember, you will only send this email if you
felt the workload was unequal or the quality of work of one or
more members of your group was substandard.
If I do not receive expressions of concern about group members
from other group members, everyone in the group will receive
the same grade for the assignment.
Sources of Information on Developing Effective Presentations
Review the following presentations in the Presentations topic in
Canvas. These will be discussed class and will provide a good
background on how to create effective presentations.
· Oral and Digital Presentations SP 20
· Making Effective PowerPoint Slides SP 20
· Gettysburg Address in PowerPoint SP 20
· Edward Tufte on PowerPoint
Including a Video in the Presentation
One of the biggest mistakes one can make in developing a
presentation is to use slideware exclusively. There are a number
of reasons for this that are covered in the do0cuments in Unit 5:
Presentations. The bottom line is that a presentation cannot be
effective unless other media are used in addition to the slide
content. You will be required to use at least 1 multimedia item
in your presentation. The most convenient and effective
multimedia to use in a presentation is an embedded video.
· If you used a video as one of the graphics in MA1, you can
use that same video to fulfill the multimedia requirement for
MA3.
· The video will count as one of the minimum 3 required
graphics for the presentation.
· The video must be an image from the video and not a box
filled with a solid color.
· If a video you used in MA1 cannot be inserted with an image,
you will have to locate a different video that does.
· Clicking on the image must open the video either in the slide
in a separate screen.
· The video image must be correctly titled and sourced as shown
in the MA3 Presentation Demo.
· The video must be introduced and explained in terms of how it
relates to the presentation in text
that precedes the video link.
· Follow the video link with follow-up information that will
help the audience transition to the next point or topic in the
presentation.
Presentation Requirements
The presentation must follow all the concepts of effective
communication and design that have been discussed throughout
the semester as well as information on effective slide design
discussed in class and documents posted to Canvas on this
subject.
Your presentation must meet the following requirements:
· General Slide Design Use a background color and/or design
that contrasts with the text. See information in the PowerPoint
“Making Effective Power Point Slides.” Note that you should
use light backgrounds with dark text.
· Presentation Organization and Content
The following are found in most presentations. Specific content
will be determined by the purpose and content of the
presentation as well as the audience.
· Title Slide Be sure and use an effective title and by-line
(name(s) of individual(s) in your group). Use a background
image in the title slide that will capture the interest of the
audience. The background image in the title slide does not count
as one of the minimum 3 content graphics for the presentation.
Indicate the source of the background image as you would other
graphics in the presentation (see below). You can use the
background image you used in your MA1 article.
· Contents Slide The 2nd slide in your presentation must list
the topics that will be discussed in your presentation. This is
not an outline. It is more like a table of contents.
· Background information This should involve 1-2 slides that
provides the reader with background information that relates to
your topic. This is the kind of information that will help the
reader understand the remainder of the presentation. At the
beginning of this section, you should inform the reader of the
purpose of the presentation (this should be based on the thesis
in the introduction of your article – assuming you had an
effective thesis).
· Body Your presentation should follow the sub-topics in your
application (assuming your sub-topics were complete and
correctly ordered).
Be sure and discuss the social, cultural, ethical, and/or
psychological effects of the technology you selected. This
should be placed in the last half of your presentation.
· Conclusion This will be 1 or 2 slides that will provide the
reader with a brief summary of the main points discussed in the
presentation. Remember, this is your last (and maybe only)
chance to achieve your goal in your presentation. This is also
the last information your audience will see and most likely what
they will remember.
· Sources This will be a complete list of the sources used in
both the content of your presentation as well as your graphics.
If you use MLA, title this section Works Cited and if you use
APA title it References. Be sure and space between each
reference. References must be in alphabetical order, and do not
separate the content sources from the graphic sources.
· Note: Due to the nature of this assignment, you do not have to
include a slide at the end of the presentation that invites the
audience to ask questions.
· Graphics
· You are required to have at least 3 content graphics in your
presentation. That being said, you must have as many graphics
as are needed for your audience to fully understand what is
being communicated. Many of you will find that more than 3
graphics will be needed. Content graphics do not include the
graphic used in your title slide.
The required video counts as one of the 3 content graphics.
· You can use graphics from the MA1 article. This, of course, is
assuming that the graphics used in MA1 were effective and
contributed to the audience’s understanding of the content of
the presentation.
· Do not use images that the audience is familiar with. Graphics
must be appropriate for a general reader audience.
· The graphics can be photographs, drawings, tables, charts,
graphs, maps, etc.
· Follow all guidelines discussed in class and the PowerPoints
regarding effective graphics.
· Make sure your graphics do not include chartjunk (what
constitutes chartjunk has been discussed in class during the
semester – if you are uncertain of this, feel free to contact your
instructor)
· Graphic Title, Number and Source Information:
· In general follow the examples and information in the
document: “MA3 Presentation Demo SP 20.ppt” in Canvas for
the graphic title, number and source information. These
guidelines are summarized below:
· Indicate a number for a graphiconly if there is more than one
graphic on a slide by placing “Figure 1” before the title.· All
graphics must have a title that describes the graphic content.
This might be the original title of the graphic or a title you give
to an untitled graphic. Be sure and use correct punctuation as
indicated in the How to Cite and Label Digital Images and
Videos SP 20 under MA1 in Canvas.
· Place the number and/or title below the graphic using Arial 16
pt. bold text centered on the graphic.
· Place the number and/or title in a text box. This will insure
proper alignment by centering the text and placing it just below
the bottom of the graphic. Be sure to use correct capitalization
in graphic titles.
· Indicate source information for borrowed graphics at the very
bottom of the slide, left justified following the word “Source:”
followed by a parenthetical citation with the parenthesis
removed in Arial 11 pt. plain text. Placing the source
information in a text box will insure proper alignment.
· The source information must match the beginning of each
citation in the Works Cited or References list at the end of the
presentation.
If there is more than one graphic on the slide, Use “Figure 1
Source:” followed by a parenthetical citation with the
parenthesis removed. On the next line, “Figure 2 Source:”
followed by a parenthetical citation with the parenthesis
removed.
· Box graphics that do not contrast on all four sides with the
slide background.
· Remove all chartjunk (e.g. distracting titles, source
information, etc. from graphics).
· Graphic titles should not be inside the graphic. Titles must be
below the graphic border as described above.
· Text
· Use good design and content for the text used in the
presentation slides. Take into consideration contrast (text color
vs. background) as well as font size and style. Make sure your
text is concise and easy for your audience to read.
· IMPORTANT: Follow font and font size guidelines in “MA3
Presentation Demo SP 20.ppt” in Canvas.
· Four key points to keep in mind:
· Keep the points made in slides brief. You should avoid
complete sentences and paragraphs. Instead, use short, high-
impact phrases that convey considerable meaning in a few
words.
· Avoid lengthy quotations in slides by using ellipses ( … ) to
remove portions of a quote that are not relevant.
· Individual points in PowerPoint presentations must appear one
at a time and not all at once (use animation for this).
· Since you are using short phrases, use a sans serif font for all
text used in slides.
· Length
· You must have a minimum of 12 slides in your presentation
(not including the title slide, table of contents slide, and the
Works Cited / References slides).
· Use of Outside Sources
· You are required to use a minimum of three (3) outside
sources in your presentation not including sources used for
graphics.
· You can use the sources from MA1. You can also add sources
not used in MA1.
· If you quoted from outside sources or paraphrased uncommon
knowledge used in presentation slides, cite the information with
parenthetical in-text citations on the slides. See “MA3
Presentation Demo SP 20.ppt” for examples.
· Place the Works Cited (MLA) or References (APA) on the last
slide of the presentation.
· Use a smaller font (1 to 2 font sizes smaller) for your in-text
citations so they do not distract the audience from the slide
content. See “MA3 Presentation Demo SP 20.ppt”
· Complete and correct citations must be used in the Works
Cited / References list. Include graphics citations in the Works
Cited / References list (even though complete graphic citations
were placed at the bottom of slides with graphics).
· If you use information from a graphic source in slide content,
you will have one item in the Works Cited / References list for
the graphic and another for the information used in slide
content. The reason is that the content of references for graphics
is different than that of text references.
Getting Help with Major Assignment 3 (Questions and Drafts)
There are two ways of obtaining help with MA3:
1) Email general questions about the assignment.
2) Send your draft as an email attachment or post to the MA3
Drafts link in Canvas. Attach a portion of your draft or the
complete draft. Your draft must be a Word doc or a Word doc
and a pdf. There will be no points or credit assigned for these
voluntary drafts.
· You can submit as many drafts as you want.
· Do not submit drafts of MA3 to the assignment link titled
MA3 Final (this is only for your completed assignment that is
ready for grading).
· If you are working in a group, one group member should
submit the draft and share the comments with the other
member(s) of the group.
· IMPORTANT: In your email or the comments box in Canvas
explain what you want me to review in your draft. Do not ask
that I review everything in the entire draft. I will not review
your draft if you do not let me know what you want me to
review.
· Comments will be written in the body of an email or in the
comments box in Canvas. I will not record my comments unless
there is an unusual situation that warrants recorded comments.
If you have questions about my comments please contact me via
email.
Submitting Your Presentation to Canvas
· If you complete the assignment with one or two other students,
each member of your group will submit identical PowerPoint
files to Canvas by the assignment due date.
· DO NOT submit a presentation using Prezi or any slideware
(such as Google slides). You will receive zero (0) credit for a
presentation other than a PowerPoint.
· When your PowerPoint is opened, it must run as a presentation
with animation within slides advancing with a mouse or
keyboard arrow click.
· Name your PowerPoint file as follows: MA3 Pres last name(s)
of group members class time (9, 10, 12, 1)
Example: (please note the spaces between each item)
· 3 person group (all from same class): MA3 Pres Jones Smith
Wilson 9
· 2 person group (all from same class): MA3 Pres Smith Wilson
9
· 2 person group (from different classes): MA3 Pres Roberts 9
Pickett 12
· 1 person group: MA3 Pres Smith 9
· IMPORTANT: It should not be necessary to submit a pdf
version in addition to the PowerPoint due to concerns about
style and format.
· IMPORTANT: Immediately after submitting your assignment
(but before the deadline), check Canvas to make sure the
assignment has been submitted. If it is not there, resubmit or
locate a computer and/or connection that will allow the
assignment to post.
It is YOUR RESPONSIBILITY to make sure your assignment is
submitted by the deadline. “I thought I submitted it” is not a
legitimate reason for not having the assignment in Canvas by
the deadline.
Grading CriteriaYour grade will be based on the extent to which
you have met all the criteria for the assignment as well as
correct sentence structure, grammar, spelling, mechanics, etc. A
rubric will be used in grading your assignment. You should
review the rubric to make sure your presentation conforms to
the requirements before you submit your presentation for
grading.
MA3 Basic Requirements Summary Table
Individual / Groups
· you will complete the assignment in a groups of 1, 2 or 3
Due Date
· Wednesday. April 29, 2020 at 11:30 pm in Canvas
Mandatory Draft Check
· No required draft check
Topic Selection Form
· Due Wednesday April 22, 2020 (email attachment – not
Canvas)
· No credit will be given for this topic selection form
Outside Sources
· minimum of 3 different outside sources (does not include
source(s) for graphics) – use as many outside sources as are
necessary
· note: multiple use of references to the same source will count
as one reference
Graphics
· minimum 3 content graphics (use as many graphics as are
needed to give your audience a visual of the points you are
communicating)
· use correct graphic labeling
· the 3 content graphics are in addition to the title slide graphic
Multimedia Item
(video)
· you are required to have at least 1 multimedia item
· a video is the only multimedia item that will work for a
presentation that is designed for both digital and in-person use
· this will count as one of the required content graphics
A Method to Automatically Detect Fish Aggregations
I
ndividuals are created different with different personalities
which make them develop interests and pursue dissimilar
hobbies. Some people also gain interest in other people’s
avocations and do all it takes to learn with an intention of
emerging experts at such. With the constant technological
advancements, learning such hobbies has been a lot easier as
compared to the ancient time when people entirely relied on
traditional forms of learning and acquiring avocational skills.
For instance, fishing is a hobby that many people from all parts
of the world not only find interesting or challenging but are also
engaged in for some extent of economic gain. Scientists have
helped out in coming up with devices like an electronic fish
finder that helps in locating fish and making the fishing sports a
bit interesting. There are numerous concerns regarding this
sport, most of which question the ethical nature using the device
and whether it has any beneficial or detrimental effects and
poses any unfair advantage. This paper is determined to make
the audience understand the electronic fish finder in detail.
Title Graphic Source: me
By
Learning about the Electric Fish Finder
The electronic fish finder is a sports fishing device that was
developed in the verge of technology to assist people in the
fishing industry in locating fish. At the same time, the device
was developed to make fishing easier than it used to be when
done the traditional way since school of fish already developed
avoidance mechanisms and different migratory patterns that
made the sporting activity much more stressful (Vatnehol et al.
1803). The electronic fish finder uses state of the art
technologies such as GPS and SONAR to detect schools of fish.
SONAR means Sound Navigation and Ranging (Mehnazd par 1).
They also detect the migration patterns of fish as it maps
schooling fish closer to the water surface. Moreover, this device
not only discover and evaluate the reaction of fish towards
avoidance but also their abundance and sizes in their distinct
schools.
The electronic fish finder combines different techniques and
applies them in order to bring precision and accuracy regarding
location of schools of fish. The fish sonars have multi-
frequencies domains of echo sounder system that ultimately
provide coverage (Vatnehol et al. 1804).
Figure 1: The Lowrance Structure Scan 3D
Source: West Marine
The applied data-processing methods entail the use of image
processing approach which connects the neighboring pixels
which surpass a given level of threshold. The sonars have
systems that make real time transmission on video screens after
capturing and registering echoes of Bluefin tuna school.
Apparently, the device is dedicated to search for fish accretions
or groups in the given range. Before the invention of the elect
electronic fish finder, individuals with interests in fishing faced
the avocation traditionally without any clues of where schools
of fish could be in abundance. This situation made the hobby
less more interesting.
Located in the United States of America, Lowrance Marine &
Fishing Electronics has existed for over 50 years and is
concerned with the manufacture of marine electronics. The
company has its headquarters in Tulsa, Oklahoma, U.S. and
constantly comes up with innovative products that are essential
for both recreational and commercial activities. Again, the
company is dedicated to manufacture consumer sonar and GPS
receivers together with other essential systems for digital
mapping. The company has its marketing department which
reaches out to various consumers in the fishing market, be it
individual fishermen or different companies who does
commercial fishing both in freshwater lakes and in the coastal
regions.
Positive Effect of the Fish Finder
A number of benefits surround the use of Lowrance
StructureScan 3D Module & Transducer that the company
manufactures. In the first place, the end users not only find the
3D fish finder useful because of the GPS system which shows
the precise location of the boat they are using but also the fish
in different terrains of water. Individuals are able to use the
device and locate the fish in spawning time. The fact that
people are able to use the device in all weather patterns creates
a favorable advantage to people who value fishing and pursue it
as an avocation (The GPS Store par 2). This means that they can
go fishing regardless of the weather, including under ice
fishing, snow, when it is raining or in fast flowing rivers.
Figure 2: The Photographic Representation of a Deeper Smart
Sonar Pro +
Source: Deeper Smart Sonar Pro +
Moreover, the fish finder is a device that helps the fishermen to
examine the speed of the boat they are using. It is also worth
noting that the device is not only meant for commercial
purposes but also for individual use. The device comes with a
variety of power voltages where the customers consider the
right voltage depending on the places they intent to go fishing.
Individuals interested in fishing in the deep and salty water
surfaces go for the fish finders with high peak watt. The other
advantage of this device is that is has trackback ability which
makes tracing movement of the boat an easier task (The GPS
Store par 2). The fishermen are able to track their movements
from time to time.
“Fish finders gives the fisherman the options of viewing the
depth, aqua structure, and fish hiding locations, speed and also
depth temperature”
(The GPS Store)
Figure 3: Example of patterns generated in sonar
Source: ICES Journal of Marine Science
Negative Effect of the Fish Finder
However, the device also have questionable aspects that
ultimately pose a raft of negative features. Ballanti (par 16) has
identified a limitation to detect fish using the fish finder
concerning the complexity of their coverage. The noise that
comes from other sources like the flow of water, rain, boat
motors creates a great deal of interference with the detection of
fish. Again, the device encourages unethical behaviors among
individuals who engaging in fishing as a sporting activity. For
example, the device is able to allocate fish regardless of the
prevailing situations. As such, individuals may locate
endangered fish species and participate in illegal fishing. At the
same time, the use of the electronic device may pose
detrimental effects to the endangered fish species. This is
unethical behavior which is not only inconsiderate to the
environment but also to the fish species which are meant to be
preserved for their continuity of existence.
Personal Reactions
The fact that the electronic device has the ability to locate
schools of fish in their scarcity poses an immense threat to their
survival. Their remoteness is also compromised hence making
them vulnerable to any illegal activities that the fishermen may
undertake. It is worth noting that the device creates an unfair
competitive advantage to competitors given that sports fishing
competitors who fail to deploy the electronic device do not
stand a chance against those who do. In essence, the device
utilizes sonar tracking and geo-location software such as GPS
and GLONASS to accurately determine the precise location of
schools of fish, thus giving users an unfair competitive
advantage.
The unfair competitive advantage springs up in dissimilar forms
in the fishing sporting activity. For instance, individuals who
are unable to possess the device go fishing without any clue of a
precise location of the schools of fish. On the other hand,
individuals who have the device will go straight to where fish is
found in plenty and fish as they please. This is the same case
even for the companies that undertaking fishing for commercial
purposes. From an analytical point of view, it is clear that the
device does not defeat its original purpose. This is mainly
because the device helps save time in sports fishing, consistent
with its intended purpose.
As much as there are several concerns regarding the electronic
fish finder, it is hard overlooking the technological
advancements which makes this kind of sporting activity an
easier task. Individuals who value fishing and pursue it as an
avocational activity need to use the device and experience it
convenience, reliability and efficacy. The device has a lot of
beneficial aspects that easily override the detrimental effects
(McInnes et al. 3). Nevertheless, it is advisable for the
fishermen to observe ethical behavior while fishing and not to
overfish or capture the endangered fish species.
On a Final Note
The paper above has given the details surrounding the electronic
fish finder that is used for avocational purpose. Technological
advancement has availed an easier means of locating the exact
location of schools of fish using GPS and Sonar to detect
schools of fish. The device serves its intended purpose of
making the sporting activity much easier than the traditional
way of fishing. Some benefits of the device include the
precision of locating fish and tacking ability while the
detrimental aspects encompass locating even the endangered
species of fish and provision of unfair competitive advantage.
The device therefore helps save time in sports fishing,
consistent with its intended purpose.
Works Cited
Ballanti, Ron. "Finding Fish." Anglers Journal, 8 Apr, 2019.
https://www.anglersjournal.com/boats-gear/finding-fish-a-
guide-for-choosing-the-right-transducer. Accessed 13 Mar,
2020.
Deeper Smart Sonar Pro +. Fishing Sun, 2017, Photograph,
https://fishingsun.com/review-10-best-fish-
finders/#Deeper_Smart_Sonar_Pro. Accessed 13 Mar, 2020.
Mehnazd. "What Is A Fishfinder And How Does It Work?"
Marine Insight, 18 Oct, 2019,
https://www.marineinsight.com/marine-navigation/what-is-a-
fishfinder-and-how-does-it-work/. Accessed 13 Mar, 2020.
ME. "Miami Beach." 2020. JPEG file.
The GPS Store. "The Advantages Of Fishfinders."
Thegpsstore.Com, 2020, https://www.thegpsstore.com/The-
Advantages-of-Fishfinders.aspx. Accessed 13 Mar, 2020.
Vatnehol, Sindre et al. "A Method To Automatically Detect Fish
Aggregations Using Horizontally Scanning Sonar." ICES
Journal Of Marine Science, vol 75, no. 5, 2018, pp. 1803-1812.
Oxford University Press (OUP), doi:10.1093/icesjms/fsy029.
Accessed 13 Mar, 2020.
West Marine. “The Lowrance StructureScan 3D creates a high-
resolution, 180-degree, three-dimensional view beneath your
boat.” West Marine, 5 July. 2019, Graph,
https://www.westmarine.com/WestAdvisor/Selecting-a-
Fishfinder. Accessed 13 Mar, 2020.
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PAGE - 8 -Major Assignment 3 (Presentation) .docx

  • 1. PAGE - 8 - Major Assignment 3 (Presentation) Spring Semester 2020 English 272 T. Stuckert, Instructor English 272: Introduction to Technical Communication Major Assignment 3: Presentation Information – Spring 2020 Important Note: Presentations similar to this one have been developed by students in previous semesters in this course as well as other Intro to Technical Communication courses. Remember that plagiarism on this assignment will not be tolerated. This includes copying text, slides, and/or graphics from another student’s work (from this semester or a previous semester) as well as incorrectly citing, paraphrasing or quoting information. If you will be completing this as a collaborative assignment, it may be difficult to determine which group member is responsible for presentation content that contains plagiarized information. Because of this, all members of group will suffer the consequences of plagiarism. It is the responsibility of all group members to review the content of this assignment to insure that none of the work has been plagiarized. Review the information on the University’s Honor Code and Academic Honesty Academic Integrity policies in the Syllabus for more information on this issue. IMPORTANT NOTE: You are required to develop a PowerPoint presentation for MA3. DO NOT develop a presentation using
  • 2. Prezi or any other slideware (such as Google slides). You will receive zero (0) credit for a presentation that is in a format other than PowerPoint. Introduction The purpose of this assignment is to give you an opportunity to apply many of the concepts you have learned throughout the semester. The assignment will involve planning and developing a PowerPoint presentation. You will not deliver or present the PowerPoint to an audience. However, your presentation must be designed so it would be effective if it were presented in both of these situations: · in-person presentation with the speaker and audience present and · digital presentation viewed by the audience on a digital device (without recorded audio narration) It is very important to remember this when designing your presentation. Designing the presentation so it will be successful in both situations will impact slide design and content. Remember, explanations of graphics and slide content that would be provided verbally with an in-person presentation must be provided in the slide content for a digital presentation that does not make use of recorded audio narration. Presentation Goal and Topic Your goal and topic for the presentation will be the same as your goal and topic for Major Assignment 1: Provide information for a general reader audience with an interest in the subject matter but little or no prior knowledge or experience with the subject. Topic Selection Form You will submit a topic selection form to your instructor via an email attachment. The form is located in the MA3 link in Canvas. If you are working in a group, one form will be
  • 3. submitted per group. Objectives 1. Apply presentation design concepts to the planning and development of a PowerPoint presentation that includes slides and multimedia content. 2. Apply concepts of effective slide design to presentation design and development. 3. Work effectively in a collaborative group (if applicable) to plan and create a presentation. 4. Research and develop content, arguments and other supporting detail in a presentation. 5. Apply concepts for selection and development of effective graphics in a presentation. Collaboration vs. Individual Work You will complete this assignment by yourself or in a group of two or three. If you choose to work in a group of two or three, you can work with students from my other sections. · If you choose to work by yourself, you will have to develop a presentation that covers the same subject and content as your MA1 article (even if you completed MA1 in a group). · If you work in the same group as you did for MA1, you will have to develop a presentation that covers the same subject and content as your MA1 article. · If you choose to work in a group that is different from your group for MA1 or if you worked by yourself for MA1, you will have to decide which MA1 article you use as the basis your MA3 presentation. If you work in a group for MA3, one of the greatest concerns is a situation where one student does all the work and the other group member(s) do little or nothing. It is crucial that each member in a group share equally (50% each for a group of two and 33% each for a group of three) in completing work on each phase of the assignment: planning, research, drafting, revising,
  • 4. and editing/proofreading. Do not take an approach where one person does planning and research, another does drafting, and a third does revising, and editing/proofreading. It just doesn’t work. Remember that ultimately, it is the responsibility of the group members to make certain that the workload is shared equally and that everyone produces quality work. If you have concerns about one or more members of your group, you will do the following as soon as you notice that work is not being shared equally or that there is an issue with the quality of the work. Do not wait until the assignment has been completed to express this concern. · Discuss the situation with the group member who is not working to his or her potential. Do your best to convince the student that sharing the workload is important and that not sharing the workload evenly is unfair. · Make certain the student knows exactly what he or she should be working on for the assignment. · Set dates when portions of the work should be completed. · Make sure that all members of the group keep in touch via email, text, etc. If you do not get a good response from following the above points, send me an email providing the following information: (Note: You will only send this email if you had concerns about the workload or quality of work for one or more members of your group.) · Identify the individual in your group who is not doing their share of the work and/or is producing poor quality work without making any effort to improve. · Completely describe the workload and/or quality issues and how they have impacted your group.
  • 5. · State the percentage of work the members of the group have completed. · In order to be fair to other members of the group, should the individual(s) grade be reduced due to lack of participation and/or poor quality work? If so, how many points? · This email must be sent while you are working on the assignment. Do not wait until the assignment has been completed. · Be sure and use this subject line in your email: MA3 Eval Info class time (example: MA3 Eval Info 9). I will, in most cases, contact the student you identify in order to obtain an explanation for his/her reduced quality or quantity of work and participation. This might result a reduction in the student’s grade. Remember, you will only send this email if you felt the workload was unequal or the quality of work of one or more members of your group was substandard. If I do not receive expressions of concern about group members from other group members, everyone in the group will receive the same grade for the assignment. Sources of Information on Developing Effective Presentations Review the following presentations in the Presentations topic in Canvas. These will be discussed class and will provide a good background on how to create effective presentations. · Oral and Digital Presentations SP 20 · Making Effective PowerPoint Slides SP 20 · Gettysburg Address in PowerPoint SP 20 · Edward Tufte on PowerPoint Including a Video in the Presentation One of the biggest mistakes one can make in developing a presentation is to use slideware exclusively. There are a number of reasons for this that are covered in the do0cuments in Unit 5:
  • 6. Presentations. The bottom line is that a presentation cannot be effective unless other media are used in addition to the slide content. You will be required to use at least 1 multimedia item in your presentation. The most convenient and effective multimedia to use in a presentation is an embedded video. · If you used a video as one of the graphics in MA1, you can use that same video to fulfill the multimedia requirement for MA3. · The video will count as one of the minimum 3 required graphics for the presentation. · The video must be an image from the video and not a box filled with a solid color. · If a video you used in MA1 cannot be inserted with an image, you will have to locate a different video that does. · Clicking on the image must open the video either in the slide in a separate screen. · The video image must be correctly titled and sourced as shown in the MA3 Presentation Demo. · The video must be introduced and explained in terms of how it relates to the presentation in text that precedes the video link. · Follow the video link with follow-up information that will help the audience transition to the next point or topic in the presentation. Presentation Requirements The presentation must follow all the concepts of effective communication and design that have been discussed throughout the semester as well as information on effective slide design discussed in class and documents posted to Canvas on this subject.
  • 7. Your presentation must meet the following requirements: · General Slide Design Use a background color and/or design that contrasts with the text. See information in the PowerPoint “Making Effective Power Point Slides.” Note that you should use light backgrounds with dark text. · Presentation Organization and Content The following are found in most presentations. Specific content will be determined by the purpose and content of the presentation as well as the audience. · Title Slide Be sure and use an effective title and by-line (name(s) of individual(s) in your group). Use a background image in the title slide that will capture the interest of the audience. The background image in the title slide does not count as one of the minimum 3 content graphics for the presentation. Indicate the source of the background image as you would other graphics in the presentation (see below). You can use the background image you used in your MA1 article. · Contents Slide The 2nd slide in your presentation must list the topics that will be discussed in your presentation. This is not an outline. It is more like a table of contents. · Background information This should involve 1-2 slides that provides the reader with background information that relates to your topic. This is the kind of information that will help the reader understand the remainder of the presentation. At the beginning of this section, you should inform the reader of the purpose of the presentation (this should be based on the thesis in the introduction of your article – assuming you had an effective thesis). · Body Your presentation should follow the sub-topics in your application (assuming your sub-topics were complete and correctly ordered). Be sure and discuss the social, cultural, ethical, and/or psychological effects of the technology you selected. This should be placed in the last half of your presentation.
  • 8. · Conclusion This will be 1 or 2 slides that will provide the reader with a brief summary of the main points discussed in the presentation. Remember, this is your last (and maybe only) chance to achieve your goal in your presentation. This is also the last information your audience will see and most likely what they will remember. · Sources This will be a complete list of the sources used in both the content of your presentation as well as your graphics. If you use MLA, title this section Works Cited and if you use APA title it References. Be sure and space between each reference. References must be in alphabetical order, and do not separate the content sources from the graphic sources. · Note: Due to the nature of this assignment, you do not have to include a slide at the end of the presentation that invites the audience to ask questions. · Graphics · You are required to have at least 3 content graphics in your presentation. That being said, you must have as many graphics as are needed for your audience to fully understand what is being communicated. Many of you will find that more than 3 graphics will be needed. Content graphics do not include the graphic used in your title slide. The required video counts as one of the 3 content graphics. · You can use graphics from the MA1 article. This, of course, is assuming that the graphics used in MA1 were effective and contributed to the audience’s understanding of the content of the presentation. · Do not use images that the audience is familiar with. Graphics must be appropriate for a general reader audience. · The graphics can be photographs, drawings, tables, charts, graphs, maps, etc. · Follow all guidelines discussed in class and the PowerPoints regarding effective graphics. · Make sure your graphics do not include chartjunk (what
  • 9. constitutes chartjunk has been discussed in class during the semester – if you are uncertain of this, feel free to contact your instructor) · Graphic Title, Number and Source Information: · In general follow the examples and information in the document: “MA3 Presentation Demo SP 20.ppt” in Canvas for the graphic title, number and source information. These guidelines are summarized below: · Indicate a number for a graphiconly if there is more than one graphic on a slide by placing “Figure 1” before the title.· All graphics must have a title that describes the graphic content. This might be the original title of the graphic or a title you give to an untitled graphic. Be sure and use correct punctuation as indicated in the How to Cite and Label Digital Images and Videos SP 20 under MA1 in Canvas. · Place the number and/or title below the graphic using Arial 16 pt. bold text centered on the graphic. · Place the number and/or title in a text box. This will insure proper alignment by centering the text and placing it just below the bottom of the graphic. Be sure to use correct capitalization in graphic titles. · Indicate source information for borrowed graphics at the very bottom of the slide, left justified following the word “Source:” followed by a parenthetical citation with the parenthesis removed in Arial 11 pt. plain text. Placing the source information in a text box will insure proper alignment. · The source information must match the beginning of each citation in the Works Cited or References list at the end of the presentation. If there is more than one graphic on the slide, Use “Figure 1 Source:” followed by a parenthetical citation with the parenthesis removed. On the next line, “Figure 2 Source:” followed by a parenthetical citation with the parenthesis removed. · Box graphics that do not contrast on all four sides with the
  • 10. slide background. · Remove all chartjunk (e.g. distracting titles, source information, etc. from graphics). · Graphic titles should not be inside the graphic. Titles must be below the graphic border as described above. · Text · Use good design and content for the text used in the presentation slides. Take into consideration contrast (text color vs. background) as well as font size and style. Make sure your text is concise and easy for your audience to read. · IMPORTANT: Follow font and font size guidelines in “MA3 Presentation Demo SP 20.ppt” in Canvas. · Four key points to keep in mind: · Keep the points made in slides brief. You should avoid complete sentences and paragraphs. Instead, use short, high- impact phrases that convey considerable meaning in a few words. · Avoid lengthy quotations in slides by using ellipses ( … ) to remove portions of a quote that are not relevant. · Individual points in PowerPoint presentations must appear one at a time and not all at once (use animation for this). · Since you are using short phrases, use a sans serif font for all text used in slides. · Length · You must have a minimum of 12 slides in your presentation (not including the title slide, table of contents slide, and the Works Cited / References slides). · Use of Outside Sources · You are required to use a minimum of three (3) outside sources in your presentation not including sources used for graphics. · You can use the sources from MA1. You can also add sources not used in MA1.
  • 11. · If you quoted from outside sources or paraphrased uncommon knowledge used in presentation slides, cite the information with parenthetical in-text citations on the slides. See “MA3 Presentation Demo SP 20.ppt” for examples. · Place the Works Cited (MLA) or References (APA) on the last slide of the presentation. · Use a smaller font (1 to 2 font sizes smaller) for your in-text citations so they do not distract the audience from the slide content. See “MA3 Presentation Demo SP 20.ppt” · Complete and correct citations must be used in the Works Cited / References list. Include graphics citations in the Works Cited / References list (even though complete graphic citations were placed at the bottom of slides with graphics). · If you use information from a graphic source in slide content, you will have one item in the Works Cited / References list for the graphic and another for the information used in slide content. The reason is that the content of references for graphics is different than that of text references. Getting Help with Major Assignment 3 (Questions and Drafts) There are two ways of obtaining help with MA3: 1) Email general questions about the assignment. 2) Send your draft as an email attachment or post to the MA3 Drafts link in Canvas. Attach a portion of your draft or the complete draft. Your draft must be a Word doc or a Word doc and a pdf. There will be no points or credit assigned for these voluntary drafts. · You can submit as many drafts as you want. · Do not submit drafts of MA3 to the assignment link titled MA3 Final (this is only for your completed assignment that is ready for grading). · If you are working in a group, one group member should submit the draft and share the comments with the other
  • 12. member(s) of the group. · IMPORTANT: In your email or the comments box in Canvas explain what you want me to review in your draft. Do not ask that I review everything in the entire draft. I will not review your draft if you do not let me know what you want me to review. · Comments will be written in the body of an email or in the comments box in Canvas. I will not record my comments unless there is an unusual situation that warrants recorded comments. If you have questions about my comments please contact me via email. Submitting Your Presentation to Canvas · If you complete the assignment with one or two other students, each member of your group will submit identical PowerPoint files to Canvas by the assignment due date. · DO NOT submit a presentation using Prezi or any slideware (such as Google slides). You will receive zero (0) credit for a presentation other than a PowerPoint. · When your PowerPoint is opened, it must run as a presentation with animation within slides advancing with a mouse or keyboard arrow click. · Name your PowerPoint file as follows: MA3 Pres last name(s) of group members class time (9, 10, 12, 1) Example: (please note the spaces between each item) · 3 person group (all from same class): MA3 Pres Jones Smith Wilson 9 · 2 person group (all from same class): MA3 Pres Smith Wilson 9 · 2 person group (from different classes): MA3 Pres Roberts 9 Pickett 12 · 1 person group: MA3 Pres Smith 9 · IMPORTANT: It should not be necessary to submit a pdf version in addition to the PowerPoint due to concerns about style and format.
  • 13. · IMPORTANT: Immediately after submitting your assignment (but before the deadline), check Canvas to make sure the assignment has been submitted. If it is not there, resubmit or locate a computer and/or connection that will allow the assignment to post. It is YOUR RESPONSIBILITY to make sure your assignment is submitted by the deadline. “I thought I submitted it” is not a legitimate reason for not having the assignment in Canvas by the deadline. Grading CriteriaYour grade will be based on the extent to which you have met all the criteria for the assignment as well as correct sentence structure, grammar, spelling, mechanics, etc. A rubric will be used in grading your assignment. You should review the rubric to make sure your presentation conforms to the requirements before you submit your presentation for grading. MA3 Basic Requirements Summary Table Individual / Groups · you will complete the assignment in a groups of 1, 2 or 3 Due Date · Wednesday. April 29, 2020 at 11:30 pm in Canvas Mandatory Draft Check · No required draft check Topic Selection Form · Due Wednesday April 22, 2020 (email attachment – not Canvas) · No credit will be given for this topic selection form
  • 14. Outside Sources · minimum of 3 different outside sources (does not include source(s) for graphics) – use as many outside sources as are necessary · note: multiple use of references to the same source will count as one reference Graphics · minimum 3 content graphics (use as many graphics as are needed to give your audience a visual of the points you are communicating) · use correct graphic labeling · the 3 content graphics are in addition to the title slide graphic Multimedia Item (video) · you are required to have at least 1 multimedia item · a video is the only multimedia item that will work for a presentation that is designed for both digital and in-person use · this will count as one of the required content graphics A Method to Automatically Detect Fish Aggregations
  • 15. I ndividuals are created different with different personalities which make them develop interests and pursue dissimilar hobbies. Some people also gain interest in other people’s avocations and do all it takes to learn with an intention of emerging experts at such. With the constant technological advancements, learning such hobbies has been a lot easier as compared to the ancient time when people entirely relied on traditional forms of learning and acquiring avocational skills. For instance, fishing is a hobby that many people from all parts of the world not only find interesting or challenging but are also engaged in for some extent of economic gain. Scientists have helped out in coming up with devices like an electronic fish finder that helps in locating fish and making the fishing sports a bit interesting. There are numerous concerns regarding this sport, most of which question the ethical nature using the device and whether it has any beneficial or detrimental effects and poses any unfair advantage. This paper is determined to make the audience understand the electronic fish finder in detail. Title Graphic Source: me By Learning about the Electric Fish Finder The electronic fish finder is a sports fishing device that was developed in the verge of technology to assist people in the fishing industry in locating fish. At the same time, the device was developed to make fishing easier than it used to be when done the traditional way since school of fish already developed avoidance mechanisms and different migratory patterns that made the sporting activity much more stressful (Vatnehol et al. 1803). The electronic fish finder uses state of the art technologies such as GPS and SONAR to detect schools of fish. SONAR means Sound Navigation and Ranging (Mehnazd par 1).
  • 16. They also detect the migration patterns of fish as it maps schooling fish closer to the water surface. Moreover, this device not only discover and evaluate the reaction of fish towards avoidance but also their abundance and sizes in their distinct schools. The electronic fish finder combines different techniques and applies them in order to bring precision and accuracy regarding location of schools of fish. The fish sonars have multi- frequencies domains of echo sounder system that ultimately provide coverage (Vatnehol et al. 1804). Figure 1: The Lowrance Structure Scan 3D Source: West Marine The applied data-processing methods entail the use of image processing approach which connects the neighboring pixels which surpass a given level of threshold. The sonars have systems that make real time transmission on video screens after capturing and registering echoes of Bluefin tuna school. Apparently, the device is dedicated to search for fish accretions or groups in the given range. Before the invention of the elect electronic fish finder, individuals with interests in fishing faced the avocation traditionally without any clues of where schools of fish could be in abundance. This situation made the hobby less more interesting. Located in the United States of America, Lowrance Marine & Fishing Electronics has existed for over 50 years and is concerned with the manufacture of marine electronics. The company has its headquarters in Tulsa, Oklahoma, U.S. and constantly comes up with innovative products that are essential for both recreational and commercial activities. Again, the company is dedicated to manufacture consumer sonar and GPS receivers together with other essential systems for digital mapping. The company has its marketing department which reaches out to various consumers in the fishing market, be it individual fishermen or different companies who does commercial fishing both in freshwater lakes and in the coastal
  • 17. regions. Positive Effect of the Fish Finder A number of benefits surround the use of Lowrance StructureScan 3D Module & Transducer that the company manufactures. In the first place, the end users not only find the 3D fish finder useful because of the GPS system which shows the precise location of the boat they are using but also the fish in different terrains of water. Individuals are able to use the device and locate the fish in spawning time. The fact that people are able to use the device in all weather patterns creates a favorable advantage to people who value fishing and pursue it as an avocation (The GPS Store par 2). This means that they can go fishing regardless of the weather, including under ice fishing, snow, when it is raining or in fast flowing rivers. Figure 2: The Photographic Representation of a Deeper Smart Sonar Pro + Source: Deeper Smart Sonar Pro + Moreover, the fish finder is a device that helps the fishermen to examine the speed of the boat they are using. It is also worth noting that the device is not only meant for commercial purposes but also for individual use. The device comes with a variety of power voltages where the customers consider the right voltage depending on the places they intent to go fishing. Individuals interested in fishing in the deep and salty water surfaces go for the fish finders with high peak watt. The other advantage of this device is that is has trackback ability which makes tracing movement of the boat an easier task (The GPS Store par 2). The fishermen are able to track their movements from time to time. “Fish finders gives the fisherman the options of viewing the depth, aqua structure, and fish hiding locations, speed and also depth temperature”
  • 18. (The GPS Store) Figure 3: Example of patterns generated in sonar Source: ICES Journal of Marine Science Negative Effect of the Fish Finder However, the device also have questionable aspects that ultimately pose a raft of negative features. Ballanti (par 16) has identified a limitation to detect fish using the fish finder concerning the complexity of their coverage. The noise that comes from other sources like the flow of water, rain, boat motors creates a great deal of interference with the detection of fish. Again, the device encourages unethical behaviors among individuals who engaging in fishing as a sporting activity. For example, the device is able to allocate fish regardless of the prevailing situations. As such, individuals may locate endangered fish species and participate in illegal fishing. At the same time, the use of the electronic device may pose detrimental effects to the endangered fish species. This is unethical behavior which is not only inconsiderate to the environment but also to the fish species which are meant to be preserved for their continuity of existence. Personal Reactions The fact that the electronic device has the ability to locate schools of fish in their scarcity poses an immense threat to their survival. Their remoteness is also compromised hence making them vulnerable to any illegal activities that the fishermen may undertake. It is worth noting that the device creates an unfair competitive advantage to competitors given that sports fishing competitors who fail to deploy the electronic device do not
  • 19. stand a chance against those who do. In essence, the device utilizes sonar tracking and geo-location software such as GPS and GLONASS to accurately determine the precise location of schools of fish, thus giving users an unfair competitive advantage. The unfair competitive advantage springs up in dissimilar forms in the fishing sporting activity. For instance, individuals who are unable to possess the device go fishing without any clue of a precise location of the schools of fish. On the other hand, individuals who have the device will go straight to where fish is found in plenty and fish as they please. This is the same case even for the companies that undertaking fishing for commercial purposes. From an analytical point of view, it is clear that the device does not defeat its original purpose. This is mainly because the device helps save time in sports fishing, consistent with its intended purpose. As much as there are several concerns regarding the electronic fish finder, it is hard overlooking the technological advancements which makes this kind of sporting activity an easier task. Individuals who value fishing and pursue it as an avocational activity need to use the device and experience it convenience, reliability and efficacy. The device has a lot of beneficial aspects that easily override the detrimental effects (McInnes et al. 3). Nevertheless, it is advisable for the fishermen to observe ethical behavior while fishing and not to overfish or capture the endangered fish species. On a Final Note The paper above has given the details surrounding the electronic fish finder that is used for avocational purpose. Technological advancement has availed an easier means of locating the exact location of schools of fish using GPS and Sonar to detect schools of fish. The device serves its intended purpose of making the sporting activity much easier than the traditional
  • 20. way of fishing. Some benefits of the device include the precision of locating fish and tacking ability while the detrimental aspects encompass locating even the endangered species of fish and provision of unfair competitive advantage. The device therefore helps save time in sports fishing, consistent with its intended purpose. Works Cited Ballanti, Ron. "Finding Fish." Anglers Journal, 8 Apr, 2019. https://www.anglersjournal.com/boats-gear/finding-fish-a- guide-for-choosing-the-right-transducer. Accessed 13 Mar, 2020. Deeper Smart Sonar Pro +. Fishing Sun, 2017, Photograph, https://fishingsun.com/review-10-best-fish- finders/#Deeper_Smart_Sonar_Pro. Accessed 13 Mar, 2020. Mehnazd. "What Is A Fishfinder And How Does It Work?" Marine Insight, 18 Oct, 2019, https://www.marineinsight.com/marine-navigation/what-is-a- fishfinder-and-how-does-it-work/. Accessed 13 Mar, 2020. ME. "Miami Beach." 2020. JPEG file. The GPS Store. "The Advantages Of Fishfinders." Thegpsstore.Com, 2020, https://www.thegpsstore.com/The- Advantages-of-Fishfinders.aspx. Accessed 13 Mar, 2020. Vatnehol, Sindre et al. "A Method To Automatically Detect Fish Aggregations Using Horizontally Scanning Sonar." ICES Journal Of Marine Science, vol 75, no. 5, 2018, pp. 1803-1812. Oxford University Press (OUP), doi:10.1093/icesjms/fsy029. Accessed 13 Mar, 2020. West Marine. “The Lowrance StructureScan 3D creates a high- resolution, 180-degree, three-dimensional view beneath your boat.” West Marine, 5 July. 2019, Graph, https://www.westmarine.com/WestAdvisor/Selecting-a- Fishfinder. Accessed 13 Mar, 2020.
  • 21. 2 2