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2017 syllabus spring

  1. 1. MKTG 335-G International Marketing Chad Jardine Syllabus
  2. 2. Page 1 MKTG 335-G Syllabus Spring 2017 Course Calendar Class Date LearnSmart Individual Team Exam 1 Jan 11 — Syllabus Form Teams — 2 Jan 18 LS Chapter 1–2 Icebreaker Video Country & Product Selection — 3 Jan 25 LS Chapter 3–4 Icebreaker Feedback Written Review: Podcast (1pg.) — — 4 Feb 1 — Case 1: Nestlé (2 pg.) — Exam 1 (Ch. 1-4) 5 Feb 8 LS Chapter 5–6 — Country Notebook I (Written/Oral) — 6 Feb 15 — Written Review: Video (1pg.) Case 2: Piracy (2pg.) — 7 Feb 22 LS Chapter 7–8 Cultural Interview — — 8 Mar 1 — — Case 3:Disney (2pg.) — 9 Mar 8 LS Chapter 12–13 — — Exam 2 (Ch. 5–8) 10 Mar 15 LS Chapter 14 — Country Notebook II (Written/Oral) — Mar 22 ** SPRING BREAK—NO CLASS ** 11 Mar 29 LS Chapter 15–16 Written Review: Dist. (1 pg.) — — 12 Apr 5 — — Case 4: Mary Kay (2pg.) — 13 Apr 12 — — Final Case Study: L’Oréal in China Exam 3 (Ch. 12–15) 14 Apr 19 LS Chapter 17–18 Written Review: CYO (1pg.) — — 15 Apr 26 — — Country Notebook III & IV (Written/Oral) — 16 May 1 (Mon) NA Peer Assessment (1–2pg.) — Exam 4 (Ch. 16–18) MKTG 335-G | International Marketing | Online Chad Jardine Consultation: by appointment (801) 701-1802 chad@chadjardine.net Text: (e-book & McGraw-Hill Connect Access) Connect Online Access for International Marketing, 17th Ed., by Cateora, Graham, Gilly, and Money ISBN 978-1-25-930569-6 Case: L’Oréal in China ($4.25) http://bit.ly/SP2017case
  3. 3. Page 2 MKTG 335-G Syllabus Spring 2017 Course Description MKTG 335-G explores marketing in the international marketplace and how marketers approach and solve challenges there. We will study examples and utilize case studies of international organizations facing marketing decisions. The course will cover the international marketing position of the U.S., foreign market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion, and sales. Prerequisites: MKTG 3600. Marketing is a deadline-driven discipline. As a result, the due date is the real due date. Late work is not accepted except in genuinely serious extenuating circumstances. You are responsible for completing assignments correctly. If you aren’t sure about an instruction, you are responsible for asking questions. “I did not know” is not an excuse for a poor job. Proofread. This is not an English class, but marketing is about communication. Don’t settle for bad writing, because I won’t. Course Objectives When you complete the course, you should: 1. Understand the drivers of globalization and their impact on marketing principles and practices. 2. Understand and be able to adapt to cross- cultural marketing situations. 3. Know appropriate analytical techniques to identify international marketing opportunities, generate and compare alternative country entry strategies, and implement a cohesive regional marketing strategy. 4. Be able to develop a coherent marketing strategy and demonstrate an ability to implement marketing mix strategies that maximize brand equity, market share, and profitability. 5. Have demonstrated a knowledge and recognition of the complexities inherent in global intercultural issues. 6. Have demonstrated the ability to interrelate knowledgably, reflectively, responsibly, and respectfully with other cultures. Global/Intercultural (GI) Course Objectives This course fulfills a Global/Intercultural (G/I) requirement for graduation. Summary of Activities Meeting G/I Objectives Acti Activity G/I Objective Course reading and class discussions 1–5 Discussion board posts 1–5 Quizzes and exams 1–5 Connect lesson activities 1–5 Cultural interview—Key Assignment 2,4,5 Country Notebook—Group Project 1,3,5 G/I course objectives include: 1. Gaining an informed and nuanced understanding of global/intercultural issues. 2. Replacing stereotypical, cultural conceptions with recognition of the complexity and variety of different cultural groups. 3. Gaining appreciation for the contribution of different cultural groups to educational, social, and cultural institutions, and for the value of difference within these contexts. 4. Gaining confidence in interrelating respectfully with individuals representing cultures and perspectives other than one’s own.
  4. 4. Page 3 MKTG 335-G Syllabus Spring 2017 5. Becoming knowledgeable, responsible, reflective, and respectful citizens within an increasingly multicultural society and global community. Grading The grading scale used is as follows: Grade Points % A ≥ 930 pts. ≥ 93% A- 891–929 pts. 90%–92% B+ 861–890 pts. 87%–89% B 831–860 pts. 84%–86% B- 801–830 pts. 81%–83% C+ 771–800 pts. 78%–80% C 731–770 pts. 74%-77% C- 701–730 pts. 71%–73% D+ 661–700 pts. 67%–70% D 631–660 pts. 63%–66% D- 601–630 pts. 60%–63% E ≤ 600 pts. ≤60% There are 1,000 points possible. Points are allocated as follows: Points % LearnSmart Assignments 150 15% Individual Writing Assignments 165 16.5% Team Assignments 100 10% Team Project: Country Notebook 285 28.5% Exams 200 20% Participation/Discussions 100 10% TOTAL 1,000 100% Course Requirements Note: It is imperative that you log into Canvas on a regular basis to keep up with all course assignments and activities. To facilitate this, I will provide you with a detailed course schedule on Canvas (look at the Syllabus and Calendar sections) as the semester progresses. As I add activities to the course schedule via Canvas, please set your Canvas notifications to receive alerts about changes/additions to the course. LearnSmart Assignments (15) 10 points = 150 points—15% of course grade Each week you will be required to read a chapter in the text. A LearnSmart activity is also assigned in conjunction with that week’s reading in text. These are to be completed via Connect (access to Connect is included when you perchase the correct version of the text, and you can access it via Canvas). This should allow you to complete the assignment and the reading at the same time. Neglecting your reading will leave you unprepared for quizzes and other assignments. This is a risk you assume at your own peril. Individual Assignments (9) 165 points—16.5% of course grade Most of these will be written reviews of materials that enrich your understanding of the course material, such as cases, articles, podcasts, etc. Exact instructions will be listed on Canvas for each. Cultural Interview One of these assignments is the Cultural Interview, where you will interview someone from a different culture than yours. After the interview, you will produce a report that compares specific elements of your culture
  5. 5. Page 4 MKTG 335-G Syllabus Spring 2017 with your subject’s culture to isolate your SRCs (self-reference criteria). More details will follow, but please begin thinking about potential candidates for this interview. Also note that the Cultural Interview is the Key Assignment for the G/I course requirements and will weigh more towards your grades than the other assignments (50 points). Most weekly assignments are worth a total of 20 points. Due dates are real; no late submissions will be accepted. Team Assignments (4) 100 points—10% of course grade In addition to the Team Project described below, you will have several assignments submitted as a team. These will mostly center around cases. If you have not done business cases so far, I expect you will learn more from this type of assignment than almost any other. Cases Cases will be done both individually and as a team. They contribute to your grade via 1. Your preparation and written analysis. 2. Your contribution on Discussion boards, which will affect your Participation score for the class. Detailed instructions for each written assignment will be on Canvas. Typically, completing the cases will involve preparing a 2-page, single-spaced review in which you will: 1. Summarize the content of the case, highlighting the most important facts or questions. 2. Restate the problem (helps identify that you know what it is). 3. What facts do you know, and what do you not know 4. What analysis can be done to identify information gaps? 5. Key objective. What is the case question? Review the questions given at the end of the case, and consider any others that you find relevant as if it were your responsibility to tackle the challenges outlined. 6. Can you identify or hypothesize about the root cause of the problem? What are some possible solutions. 7. Are there obstacles to those solutions? 8. Write and summarize/show your process; submit your written analysis on Canvas. 9. Come to class prepared to take a position and courteously but vigorously defend it in class. Team Project: Country Notebook (4 Sections) 285 points—28.5% of course grade As a team, you will prepare and present a Marketing Plan for introducing a product into an international market. As a team, you will determine the country and product you want to introduce. The only requirements are that the country is not your native nation and that the product has truly not yet been introduced there. You will develop and submit a Country Notebook as described in the text, and present its four sections in oral presentations to your peers in the class. Oral presentations are done via GoReact (a video tools accessed via Canvas). Project Requirements: Teams of approximately 4–6 students will work together to complete the 4 sections of the Country Notebook. For each section the team will submit a written report of 3–5 single-spaced pages (including any graphs, tables, and references). Use a standard easy-to-read serif font, such as Times New Roman, Georgia, or Garamond, set to a standard point size—12 is good. If you make decisions to deviate from these standards, just make sure it improves the legibility of your paper and isn’t a lazy gimmick to achieve page
  6. 6. Page 5 MKTG 335-G Syllabus Spring 2017 length. Concise, thoughtful, well-written content is paramount in my class. Include a reference section in a proper citaion style (MLA, APA, etc.) at the end of each report. Each group will present three oral presentations—which cover each section of the Country Notebook—which should each last approximately 7–10 minutes. All group members are required to submit a portion of the oral/video presentation and the presentation should be divided roughly equally among the members. Peer Feedback You will give feedback to your peers on their oral presenations. There will be a reasonable, short time limit for these comments to be submitted in Canvas. Feedback should be professional, always polite and high brow. To get full points, you should also strive to make substantive critical comments. Your peers will learn more from one honest critique than a hundred “Nice job” comments. Peer Evaluation Report After the entire Country Notebook assignment been completed, each student will submit a brief (3-5 paragraph) document about the inter- team dynamics during the completion of the project. This is a private opportunity to discuss your own contribution to the team and that of the other members. If a team member failed to contribute, this is an opportunity to discuss that as well. Grades will be based upon the evaluations of both the instructor and by your group members. Scores will be given according to the following: Project Grading Country & Product Selection 10 pts. I. Cultural Analysis Written Report 30 pts. Oral Presentation 25 pts. Project Grading Peer Feedback 10 pts. II. Economic Analysis Written Report 30 pts. Oral Presentation 25 pts. Peer Feedback 10 pts. III. Market Audit & CMA & IV. Preliminary Marketing Plan Written Report 60 pts. Oral Presentation 50 pts. Peer Feedback 20 pts. Peer Evaluation 15 pts. TOTAL 285 pts. Exams (4) 50 points = 200 points—20% of course grade There will be four exams, one at the end of each four-week block. The first exam will cover chapters 1-4 and the second exam will cover chapters 5-8. At that point, we will skip chapters 9-11 and exam 3 will cover chapters 12-15. The last exam covers chapters 16-19. Each exam is worth 50 points, representing 5% of your overall course grade. All of these exams will be taken on Canvas and the questions will come from the weekly LearnSmart assignments, lectures, cases, etc. Participation 100 points—10% of course grade Participation in offering peer feedback, contributing to weekly assignment discussions of current events, etc. will contribute to your final grade. Students are expected to contribute to discussing cases and concepts, sharing your perceptions, thoughts, interpretations, and analysis with with your peers. To receive a high participation grade, you should be prepared to make substantive contributions during the course. The caliber of your contributions will be measured by:
  7. 7. Page 6 MKTG 335-G Syllabus Spring 2017 • Are your points relevant to the discussion? • Do your comments merely recite the facts, or do you offer additional insight, interpretation or analysis? • Are the implications of your comments clearly drawn? • Do you provide supportive evidence in addition to expressing your opinion? • Are your comments linked to those of others? • Do your comments raise interesting questions? • Do you make use of models and techniques from readings and/or lectures? • Are your comments professional, constructive, and respectful? Policies Students with special needs In compliance with federal legislation affirming the rights of disable individuals, provisions will be made for students with special needs on an individual basis. If you require accommodations, please contact the Accessibility Services Department, located at WB 146. Academic accommodations are granted for all students who have qualified documented disabilities. Services are coordinated with the student and instructor by the Accessibilities Services Department. Please refer to UVU Policy Statements A-9.2 “People with Disabilities” and A-9.3 “Americans with Disabilities Act” for further information. All students are expected to fulfill all course requirements. Honor and Behavior Codes Attendance in this class implies acceptance of the university honor and behavior codes. Cheating, plagiarism and other forms of academic dishonesty are strictly prohibited and the penalties range from receiving a failing grade for the course and notification to the Department Chair up to expulsion from the university. Further information on what constitutes academic dishonesty is detailed under “Students Rights and Responsibilities” section of the current UVU catalog. Plagiarism includes, but is not limited to, failure to indicate the source with quotation marks or footnotes where appropriate if any of the following are reproduced in the work submitted by a student: • A phrase, written or musical. • A graphic element. • A proof. • Specific language. • An idea derived from the work, published or unpublished, of another person. Cheating includes but is not necessarily limited to: • Submission of work that is not the student’s own for papers, assignments or exams. • Submission or use of falsified data. • Theft of or unauthorized access to an exam. • Use of an alternate, stand-in or proxy during an examination. • Use of unauthorized material including textbooks, notes or computer programs in the preparation of an assignment or during an examination. • Supplying or communicating in any way unauthorized information to another student for the preparation of an assignment or during an examination. • Collaboration in the preparation of an assignment. Unless specifically permitted or required by the instructor, collaboration will usually be viewed by the university as cheating. Each student, therefore, is responsible for understanding the policies of the department offering any course as they refer to the amount of help and collaboration permitted in preparation of assignments. • Submission of the same work for credit in two courses without obtaining the permission of the instructors beforehand. UTAH VALLEY UNIVERSITY DEFINITION Cheating is the act of using or attempting to use or providing others with unauthorized
  8. 8. Page 7 MKTG 335-G Syllabus Spring 2017 information, materials or study aids in academic work. Cheating includes, but is not limited to, passing examination answers to or taking examinations for someone else, or preparing or copying other’s academic work. Plagiarism is the act of appropriating another person’s or group’s ideas or work (written, computerized, artistic, etc.) or portions thereof and passing them off as the product of one’s own work in any academic exercise or activity. Fabrication is the use of invented information or the falsification of research or other findings. Examples include but are not limited to: Citation of information not taken from the source indicated. This may include the incorrect documentation of secondary source materials. Listing sources in a bibliography not used in the academic exercise. Submission in a paper, thesis, lab report or other academic exercise of falsified, invented, or fictitious data or evidence, or deliberate and knowing concealment or distortion of the true nature, origin, or function of such data or evidence. Submitting as your own any academic exercise, (e.g., written work, printing, sculpture, etc.) prepared totally or in part by another.

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