1. The Effect of Motivation on Employee Retention in Hospitality Industry:
Moderating Effect of Relationship Quality with Direct Manager
Brandy Yuqi Wang (1155031779)
1. Introduction
People are the most important element in service sector; individual employee’s relationship with direct manager
plays an essential role in his or her job (dis)satisfaction and thus retention or turnover decision. Observed in the author’s
internship in Hyatt Regency Sha Tin, Hong Kong, one of the managers quitted his job after a heated argument with his
direct manager, who had been known as a highly motivated employee. According to industrial interviews, turnovers due
to management relationship breaking ups are not uncommon in hotels, where various job conflicts intertwine with
interpersonal encounters between managers and subsidiaries. Previous studies have indicated motivation being a major
reason for job satisfaction and employee retention. This research proposes employees’ relationship with direct manager as
a moderator for such an effect,as witnessed in real life cases.
Given the service nature in hospitality industry and thus the significance of employee retention, this research
would hopefully benefit hospitality industry leaders, hotel managers, human resource professionals, hospitality educators
and the coming generation of talents who will be dedicated in hospitality industry dealing with both intrinsic and extrinsic
relationships.
2. Literature Review
2.1 Employee Retention
Employee retention refers to encouraging employees to remain in the organization for the maximum period of
time (Griffeth & Hom, 2001) or until the completion of the project. (Das &Baruah, 2013) Dubey and Patil (2015) defined
it as an organization’s ability to retain its employees.
Employee retention can be represented by retention rate indicating the percentage of employees an organization
kept in a given period. Employee retention is regarded the opposite of employee turnover. Employee retention is essential
for organizations because of talents’ productivity, already-made investment, high cost of new hiring and training,
likelihood for resigned talents to join competitors, etc. (Management Study Guide, 2016) For its great significance,
employee retention is selected to be the dependent variable in this research.
2. 2.2 Motivation
Motivation refers to “the reasons underlying behavior” (Guay et al., 2010). Broussard and Garrison (2004) define
motivation as “the attribute that moves us to do or not to do something”. Lai (2011) defines motivation as the reasons
underlying behavior that is characterized by willingness and volition. Sangaran and Garg (2012) defines motivation as the
internal process leading to behavior to satisfy needs.
Motivation is researched in this study as the independent variable.
2.3 Job Satisfaction
Job Satisfaction is defined by International Encyclopedia of the Social & Behavioral Sciences 2015 as a positive
or negative evaluation one makes about one's job or job situation. Encyclopedia of Business and Finance 2001 defines it
as workers’ sense of achievement and success. Locke and Lathan (1976) define it as pleasurable or positive emotional
state resulting from the appraisal of one’s job or job experience. Lussier (2008) also regards job satisfactions are a set
attitude towards work. Job satisfaction implies doing a job one enjoys, doing it well, and being suitably rewarded for one's
efforts. Job satisfaction further implies enthusiasm and happiness with one's work. This research propose that job
satisfaction is a mediator between motivation and retention, in other words motivation leads to job satisfaction, thus
results in job retention.
2.4 Relationship Quality with Direct Manager
Relationship quality with direct manager has seldom, if not never, been separately researched as a single variable
in hospitality study. Therefore it is necessary to refer similar concepts from other disciplines to conceptualize relationship
quality with direct manager for this research.
In sociology, relationship refers to two people whose behaviour is interdependent in that a change in behaviour in
one is likely to produce a change in behaviour of the other. (Berscheid and Ammazzalorso, 2004) Relationships developed
in organizational work settings, initiated by members of similar or like personalities, social preferences, social or
economic status, job positions, personal interests, or cultural backgrounds are referred to as coworker relationship.
(Johnikin, 2011) Relationship with direct manager could be regarded as a special type of co-worker relationship with
unequal status or power. Relationship quality (RQ) is a concept originated from the area of relationship marketing. Three
agreed dimensions by previous studies are satisfaction, commitment and trust. (Crosby et al., 1990; Lagace et al., 1991;
Dorsch et al., 1998; Kumar et al., 1995; Gronroos, 1990; Wray et al., 1994) Fincham and Rogge (2010) conceptualized
relationship quality into two dimensions—positive and negative evaluations of relationships.
3. Based on previous researches, this study defines relationship quality with direct manager as one’s positive or
negative evaluation of the relationship with direct manager whom it reports to in the work place, a positive one indicates
satisfaction, commitment and trust derived from the interaction.
In this research an individual employee’s relationship quality with his or her direct manager is proposed to be a
moderator for the effect of motivation on job satisfaction and thus employee retention, as illustrated below:
3. Links between Variables
3.1 Links between Motivation, Job Satisfaction and Employee Retention
Maslow (1954) states that motivation results from the satisfaction of higher human needs in Hierarchy of Needs,
like social, esteem and self-actualization needs, which indicates a close link, or even reciprocal causation, between
motivation and job satisfaction. As human nature tend to approach happiness and sustain satisfactory status, it is also
logical that individual is less likely to leave a job where one is motivated and satisfied.
According to Herzberg (1987), job satisfaction relates to what an individual does, which is regarded to the core of
job nature. Such factors have the capacity to gratify employees’ needs as achievement, competency, status, personal worth,
and self-realization, thus making individual happy and satisfied. They are the key to employees’ motivation, and Herzberg
named them as “motivators”. Thus Herzberg has established a direct link between motivators/motivation, job satisfaction
and employee retention.
Motivation plays an important role in employee satisfaction and eventually employee retention. (Management
Study Guide, 2015) Sangaran & Garg (2012) also examined that motivation leads to satisfaction, which then lead to
retention. A tourism study has also supported motivator factors (as defined by Herzberg) such as “image of the tourism
industry” and “development opportunities” indicate job retention (Martin, Mactaggart & Bowden, 2006).
Hauskneht et al. (2009) developed a content model of 12 retention factors and received responses from 24,829
employees in the leisure and hospitality industry. The most frequent reason for employee retention was job satisfaction
(51% respondents). Various studies also found job satisfaction is a significant predictor of employee turnover (Egan et al.,
Motivation
(independent variable)
Relationship Quality with Direct Manager
(moderator)
Job Satisfaction
(mediator)
Employee Retention
(dependent variable)
4. 2004; Wright and Bonett, 2007). On the other hand, Price and Mueller's study (1986) found that employee turnover can be
affected by job satisfaction. Lack of job satisfaction is a predictor of quitting a job (Alexander, Litchtenstein and
Hellmann, 1997; Jamal, 1997).
Therefore, when a job serves well an employee higher needs such as achievement, competency, status, personal
worth, and self-realization, making him or her happy and satisfied, the employee gets motivated and then tend to stay in
the job in order to sustain the happiness or satisfaction, resulting in a higher retention rate. Thus the links between
motivation, job satisfaction and employee retention can be concluded.
3.2 Link between Relationships Quality with Direct Manager and Employee Retention
According to Herzberg, relationship quality with direct manager belongs to “hygiene factors”, another separate set
of elements would lead to job dissatisfaction and thus turnover (Herzberg, 1987), indicating a direct link between
relationship quality with direct manager and employee retention.
Researchers have identified a significant negative influence on workers intent to leave as it pertains to their view
of leadership and supervisory support within the organization (Cho et al., 2009). Allen, Shore, and Griffeth (2003) found
that perceived organizational support (POS) and supportive leadership practices were significantly negatively correlated
with intentions to leave. The theoretical process of the formation of these cognitions places job dissatisfaction as
antecedent to search intentions, followed by intentions to quit (Crossley et al., 2007). Therefore a positive and supportive
relationship with direct manager is highly called in order to improve employee retention.
According to Bass and Riggio (2006), effective transformational leaders decrease followers’ intentions to leave by
showing that a fundamental agreement exists between “the goals and values of the group, follower, leader and
organization”. They contend employees who believe their personal needs are being met through a leader’s individualized
attention and consideration will be less likely to leave the organization.
Previous studies in hospitality industry have also identified some key factors relating to turnover like the quality
of co-workers (Lee, Huang & Zhao, 2012), management‐owner conflict (Birdir, 2002), and supervisory challenges (Meier,
1991). While development feedback from supervisors is a significant predictor of retention intention. (Joo & Park, 2010)
As relationship with direct manager could be regarded as a special form of coworker relationship, the relationship quality
with one’s direct manager has a direct impact on employee retention in hospitality industry.
4. Conclusion and Managerial Implications
5. Individual employee’s motivation lead to job satisfaction and thus employee retention, while one’s relationship
quality with his or her direct manager moderates the effect of such a relationship. That is to say, an individual employee is
most likely to stay in the job when both motivation and relationship quality with direct manager are positive; an individual
employee is least likely to stay when both motivation and relationship with direct manager are negative; when motivation
is positive but relationship with direct manager is negative, the employee would like to stay but possibly “have to” leave
the job once the relationship with direct manager totally breaks up, as the real case in Hyatt Regency Sha Tin, Hong Kong;
when motivation is negative but relationship with direct manager is positive, the employee would tend to leave, but
possibly to stay, or to work longer than planned, due to the appreciable or enjoyable relationship with the direct manager,
given other conditions equal.
Apart from employees’ motivation and job satisfaction, it is important to note the significance of direct manager’s
influence on the perception between the organization and his or her employees. Managers ought to improve emotional
intelligence, reforming leadership and communication styles catering to new generation of talents. They can also meet
employees’ needs through individualized attention and consideration.
References
Alexander, J.A; Liechtenstein, R.O,& Hellmann, E. (1998). A causal model of voluntary turn-over among nursing
personnel in long term psychiatric setting. Research in Nursing and Health 21 (5),415-427.
Allen, D., Shore, L., & Griffeth, R. (2003). The role of perceived organizational support and supportive human resource
practices in the turnover process. Journal of Management,29(1), 99–118.
Bass,M. B., & Riggio, R. E. (2006). Transformational Leadership.Mahwah,NJ:Laurence Erlbaum Associates,Inc.
Berscheid, E., & Amazzalorso, H. (2004). Emotional experience in close relationships. In Brewer, M., B.,& Hewstone, M.
(Eds.), Emotion and motivation (pp. 47-69). Malden, MA: Blackwell Publishing.
Birdir, Kemal (2002). "General Manager Turnover and Root Causes", International Journal of Contemporary Hospitality
Management,Vol. 14 Iss: 1, pp.43 – 47
Broussard, S. C., & Garrison, M. E. B. (2004). The relationship between classroom motivation and academic achievement
in elementary school-aged children. Family and Consumer SciencesResearch Journal,33(2),106–120.
Cho, S., Johanson, M., & Gucheit, P. (2009). Employees’ intent to leave: A comparison of determinants of intent to leave
versus intent to stay. International Journal of Hospitality,28,374–381.
Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An Interpersonal Influence
perspective. Journal of Marketing,54 (July), 68-81.
Crossley, C. D.,Bennett, R. J.,Jex, S. M., & Burnfield, J. L. (2007). Development of a global measure of job
embeddedness and integration into a traditional model of voluntary turnover. Journal of Applied Psychology,
92(4), 1031–1042.
Das,B.L. & Baruah, M. (2013). Employee Retention: A Review of Literature. Journal of Business and Management
(IOSR-JBM) e-ISSN:2278-487X, p-ISSN: 2319-7668. Volume 14, Issue 2 (Nov. - Dec. 2013), PP 08-16
Dorsch, M. J., Swanson, S. R.,& Kelley, S. W. (1998). The role of relationship quality in the stratification of vendors as
perceived by customers. Journal of the Academy of Marketing Science, 26(2), 128-42.
Dubey, A.O. & Patil, S. (2015). Employee Retention, Tactful Management Research Journal ISSN:2319-7943,
2.1632(UIF) Retrieved from: http://tmgt.lsrj.in/SeminarPdf/40.pdf
Egan, T. M., Yang, B., & Bartlett, K. R. (2004). The effects of organizational learning culture and job satisfaction on
motivation to transfer learning and turnover intention. Human Resource Development Quarterly,15(3), 279–301.
doi:10.1002/hrdq.1104
6. Encyclopedia of Business and Finance 2. New York:Macmillan Reference USA,2001. P529-532. COPYRIGHT 2001
Macmillan Reference USA,COPYRIGHT 2006 Gale, COPYRIGHT 2007 Gale, Cengage Learning
Fincham, F.D. and Rogge, R. (2010) Understanding Relationship Quality: Theoretical Challenges and New Tools for
Assessment. Journal of Family Theory & Review 2 (December 2010):227–242. DOI:10.1111/j.1756-
2589.2010.00059.x
Griffeth, R.W.,& Hom, P.W. (2001). Retaining valued employees. Thousand Oaks, CA: Sage.
Gronroos, C. (1990). Service management and marketing: Managing moments of truth in service competition. Lexington
Books.
Guay, F., Chanal, J., Ratelle, C. F., Marsh, H. W., Larose,S., & Boivin, M. (2010). Intrinsic, identified, and controlled
types of motivation for school subjects in young elementary school children. British Journal of Educational
Psychology,80(4),711–735.
Hausknecht, J. P.,Rodda, J. M., & Howard,M. J. (2009). Targeted employee retention: Performance-based and job-
related differences in reported reasons for staying. Human Resource Management,48,269-288. Retrieved [28
March 2016], from Cornell University, ILR School site: http://digitalcommons.ilr.cornell.edu/ articles/140
Herzberg, Frederick; Mausner, Bernard; Snyderman, Barbara B. (1959). The Motivation to Work (2nd ed.). New York:
John Wiley and Sons. ISBN 0-471-37389-3.
International Encyclopedia of the Social & Behavioral Sciences (Second Edition) 2015, Pages 833–838
doi:10.1016/B978-0-08-097086-8.22029-1
Jamal, M. (1997). Job stress,satisfaction and mental health: An empirical examination of self employed and non-self
employed Canadians. Journal of Small Bussiness Management 35 (4),48-57.
Johnikin, Ebonee (2011) You‘ve Got a Friend in Me: An Analysis of Coworker Friendship Relationships. Master thesis.
Liberty University. School of Communication Studies. Joo, B. K., Park,S.Y. (2010) Career satisfaction,
organizational commitment, and turnover intention. Leadership & Organization Development Journal vol. 31 (6)
p. 482-500
Kumar, N., Scheer,L. K., & Steenkamp, J. (1995). The effects of supplier fairness on vulnerable resellers. Journal of
Marketing Research,32(1), 542.
Lagace,R. R., Dahlstrom, R., & Gassenheimer, J. B. (1991). The relevance of ethical salesperson behavior on relationship
quality: The pharmaceutical industry. The Journal of Personal Selling & Sales Management,11(4), 39-52.
Lai, E. R. (2011). Motivation: A literature review.New York:Pearson
Lee,C.C, Huang, S.H. &Zhao, C. Y.(2012) Asian Economic and Financial Review 2.7 (2012): 866.
Locke, E.A. & Lathan, G.P. (1990). Theory of goal setting and task performance. Englewood Cliffs, N.J.:Prentice-Hall.
Pp 248-250.
Lussier N. R (2008) Human Relationsin Organizations: Applications and Skill Building,New York:McGraw-Hill
Management Study Guide. Retrieved from: http://www.managementstudyguide.com/importance-of-employee-
retention.htm
Martin, Andrew; Mactaggart,Deirdre; Bowden, Jiaolan (2006) "The barriers to the recruitment and retention of
supervisors/managers in the Scottish tourism industry", International Journal of Contemporary Hospitality
Management,Vol. 18 Iss: 5, pp.380 – 397
Maslow, A. (1954). Motivation and personality.New York,NY:Harper. pp. 91-93
Meier, James D. (1991) "Solutions to the Hospitality Industry's Labor Shortage," Hospitality Review:Vol. 9: Iss. 2,
Article 10.
Moghadam, A.H.; Tabriz A.A.; Khorshidi, G.H.; Menhaj, A.M.(2014). Investigating the Influence of Relationship Quality
on Passengers’ Loyalty in Airline Industry. International Business and Management Vol. 8,No. 2, 2014, pp. 34-
40 DOI:10.3968/4794
Panoch, A. (2001 May). The Relationship Between Diversity and Employee Retention. Master’s Thesis,University of
WisconsinStout, Menomonie
Price,J.L. &Mueller, C.W. (1986) Absenteeism and Turnover of Hospital Employees. JAI Press,Greenwich (1986)
Sangaran, G. & Garg, A. (2012). Magnetizing & Retaining the Finest Talent in Hospitality Sector: An Empirical Study of
Determinants of Job Satisfaction and Effects on Employee Turnover in the Hotels of Kuala Lumpur City Center.
International Journal of Hospitality & TourismSystems Volume 5 Issue 2 December 2012 ISSN: 0947-6250.
Wray, B., Palmer, A.,& Bejou, D. (1994), Using neural network analysis to evaluate buyer-seller relation, European
Journal of Marketing,28(10),32.
Wright, T.A. & Bonnett, D.G. (1997). The role of pleasantness and activation-based well-being in performance prediction.
Journal of Occupational Health Psychology,2,212-219