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lance@found.golf
Lance Peach
SXSW
lance@found.golf
Lance Peach
TECHNOLOGY AND ITS
IMPACT ON LIFE
Access
Access to the
internet and its ever
expanding statistic
I
Search
SEO, SEM, web
profiling
e-Commerce
channels
Products
A brief look at the
timeline and growth
scale of produts
available to us
Summary References
Devices
The platforms on
which we create
these daily
dependancies
II III IV
Video
Our world of video
attention
V
Trend
Where we are and
where we think we
will be.
VI VII VIII
ACCESS
ACCESS
4.9 billion people
INTERNET
7.89 billion
GLOBAL POPULATION v
v
x
2021
ACCESS
4.9 billion people
INTERNET
7.89 billion
GLOBAL POPULATION v
v
x
2021
JANUARY 2023
5.16 BILLION
SOCIAL MEDIA INTERNET
4.76 BILLION
DEVICES
DEVICES USED
TO ACCESS
INTERNET
Mobile phones
Laptop
Desktop
Tablet
Cars
Connected television
Smart home device
Game console
Smart watch
Heart tracking
ECG reports
SMART
WATCH
Heart rate
Hearth rhythm
Blood - Oxygen level
Blood pressure
Calories
Sleep patterns
Temperature
Direction
Weather
News
Calendar
Social media
GPS satellite positioning
Detailed health
analysis
Instantly share
health concerns
SMART
WATCH
...
Heart rate
Hearth rhythm
Blood - Oxygen level
Blood pressure
Calories
Sleep patterns
Temperature
Direction
Weather
News
Calendar
Social media
GPS satellite positioning
SEARCH
DIGITAL SEARCH CHANNELS
The Colosseum
HOW SEO, SEM AND
COOKIES ARE SHAPING
OUR EXPERIENCE
your web profile starts here
HOW SEO, SEM AND
COOKIES ARE SHAPING
OUR EXPERIENCE
your web profile starts here
SEO | SEARCH ENGINE OPTIMISATION | ORGANIC
SEO | SEARCH ENGINE OPTIMISATION | ORGANIC
OPTIMISING...
SEM | SEARCH ENGINE MARKETING | PAID
With the use of keywords digital marketers can attract and drive traffic towards websites by paying
search engine providers for ad space on the results page (SERP)
SEM | PAID SEO | ORGANIC
SOCIAL MEDIA CHANNELS
E-COMMERCE CHANNELS
VIDEO
0 25 50 75 100
Video reach
Music Video
Comedy/Meme
Tutorial
Live Stream
Educational
Product Review
Sport Clips
Gaming
Influencers
92.8%
50%
35.8%
28.7%
29.7%
27.1%
26.4%
26.7%
26.2%
25.5%
LEADING VIDEO CONTENT TYPE WORLDWIDE 2022
Online video consumption among internet users
PRODUCTS
Cosmetics and body care
Fashion and clothing
Food and beverage
Furniture and decor
Health and wellness
Household items
Pet care
Office equipment
Electronics
SUBSCRIPTION | DIGITAL PHYSICAL PRODUCTS
Streaming sites
e-Book
Education services
News and articles
Sports
Information
Software
Games
Media
Commercial use media
TREND
SHORT-FORM VIDEO
IS STILL THE LEADER
Cosmetics and body care
Fashion and clothing
Food and beverage
Furniture and decor
Health and wellness
Household items
Pet care
Office equipment
Electronics
SOCIAL MEDIA TRENDS
2023
SUMMARY
THANK YOU
Statista (2021). Number of internet users worldwide 2005-2017 | Statista. [online] Statista. Available at:
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/.
‌
statisticstimes.com. (n.d.). World population 2020 - StatisticsTimes.com. [online] Available at:
https://statisticstimes.com/demographics/world-population.php.
‌
Petrosyan, A. (2023). Internet and social media users in the world 2023. [online] Statista. Available at:
https://www.statista.com/statistics/617136/digital-population-
worldwide/#:~:text=Worldwide%20digital%20population%202023&text=As%20of%20January%202023%2C
%20there.
Petrosyan, A. (2023). Devices used to access the internet 2021. [online] Statista. Available at:
https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/.e-Book
NBC News. (n.d.). ChatGPT passes MBA exam given by a Wharton professor. [online] Available at:
https://www.nbcnews.com/tech/tech-news/chatgpt-passes-mba-exam-wharton-professor-rcna67036
Content Management. (n.d.). What Does Search Engine Marketing (SEM) Mean and How is It Used? [online]
Available at: https://www.techtarget.com/searchcontentmanagement/definition/Search-engine-marketing-
SEM#:~:text=Search%20engine%20marketing%20(SEM)%20is.Sports
Statista. (n.d.). Top video content type by global reach 2022. [online] Available at:
https://www.statista.com/statistics/1254810/top-video-content-type-by-global-
reach/#:~:text=Leading%20video%20content%20type%20worldwide%202022%2C%20by%20usage%20reach
&text=Music%20videos%20recorded%20the%20highest.Software
Mailchimp. (n.d.). Top Online Shopping Categories. [online] Available at: https://mailchimp.com/en-
gb/resources/top-online-shopping-categories/#:~:text=Some%20of%20the%20most%20common [Accessed
30 Mar. 2023].Media
www.sendible.com. (n.d.). Social Media Trends That You Need To Pay Attention To in 2023. [online]
Available at: https://www.sendible.com/insights/latest-social-media-trends-report.
R
E
F
E
R
E
N
C
E
S
LINKS

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SXSW - Technology 2023.pdf

  • 3. Access Access to the internet and its ever expanding statistic I Search SEO, SEM, web profiling e-Commerce channels Products A brief look at the timeline and growth scale of produts available to us Summary References Devices The platforms on which we create these daily dependancies II III IV Video Our world of video attention V Trend Where we are and where we think we will be. VI VII VIII
  • 5. ACCESS 4.9 billion people INTERNET 7.89 billion GLOBAL POPULATION v v x 2021
  • 6. ACCESS 4.9 billion people INTERNET 7.89 billion GLOBAL POPULATION v v x 2021
  • 7. JANUARY 2023 5.16 BILLION SOCIAL MEDIA INTERNET 4.76 BILLION
  • 9. DEVICES USED TO ACCESS INTERNET Mobile phones Laptop Desktop Tablet Cars Connected television Smart home device Game console Smart watch
  • 10. Heart tracking ECG reports SMART WATCH Heart rate Hearth rhythm Blood - Oxygen level Blood pressure Calories Sleep patterns Temperature Direction Weather News Calendar Social media GPS satellite positioning
  • 11. Detailed health analysis Instantly share health concerns SMART WATCH ... Heart rate Hearth rhythm Blood - Oxygen level Blood pressure Calories Sleep patterns Temperature Direction Weather News Calendar Social media GPS satellite positioning
  • 14.
  • 15. HOW SEO, SEM AND COOKIES ARE SHAPING OUR EXPERIENCE your web profile starts here
  • 16. HOW SEO, SEM AND COOKIES ARE SHAPING OUR EXPERIENCE your web profile starts here
  • 17. SEO | SEARCH ENGINE OPTIMISATION | ORGANIC
  • 18. SEO | SEARCH ENGINE OPTIMISATION | ORGANIC OPTIMISING...
  • 19. SEM | SEARCH ENGINE MARKETING | PAID With the use of keywords digital marketers can attract and drive traffic towards websites by paying search engine providers for ad space on the results page (SERP) SEM | PAID SEO | ORGANIC
  • 21. VIDEO
  • 22. 0 25 50 75 100 Video reach Music Video Comedy/Meme Tutorial Live Stream Educational Product Review Sport Clips Gaming Influencers 92.8% 50% 35.8% 28.7% 29.7% 27.1% 26.4% 26.7% 26.2% 25.5% LEADING VIDEO CONTENT TYPE WORLDWIDE 2022 Online video consumption among internet users
  • 24. Cosmetics and body care Fashion and clothing Food and beverage Furniture and decor Health and wellness Household items Pet care Office equipment Electronics SUBSCRIPTION | DIGITAL PHYSICAL PRODUCTS Streaming sites e-Book Education services News and articles Sports Information Software Games Media Commercial use media
  • 25. TREND
  • 26. SHORT-FORM VIDEO IS STILL THE LEADER Cosmetics and body care Fashion and clothing Food and beverage Furniture and decor Health and wellness Household items Pet care Office equipment Electronics SOCIAL MEDIA TRENDS 2023
  • 28.
  • 30. Statista (2021). Number of internet users worldwide 2005-2017 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/. ‌ statisticstimes.com. (n.d.). World population 2020 - StatisticsTimes.com. [online] Available at: https://statisticstimes.com/demographics/world-population.php. ‌ Petrosyan, A. (2023). Internet and social media users in the world 2023. [online] Statista. Available at: https://www.statista.com/statistics/617136/digital-population- worldwide/#:~:text=Worldwide%20digital%20population%202023&text=As%20of%20January%202023%2C %20there. Petrosyan, A. (2023). Devices used to access the internet 2021. [online] Statista. Available at: https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/.e-Book NBC News. (n.d.). ChatGPT passes MBA exam given by a Wharton professor. [online] Available at: https://www.nbcnews.com/tech/tech-news/chatgpt-passes-mba-exam-wharton-professor-rcna67036 Content Management. (n.d.). What Does Search Engine Marketing (SEM) Mean and How is It Used? [online] Available at: https://www.techtarget.com/searchcontentmanagement/definition/Search-engine-marketing- SEM#:~:text=Search%20engine%20marketing%20(SEM)%20is.Sports Statista. (n.d.). Top video content type by global reach 2022. [online] Available at: https://www.statista.com/statistics/1254810/top-video-content-type-by-global- reach/#:~:text=Leading%20video%20content%20type%20worldwide%202022%2C%20by%20usage%20reach &text=Music%20videos%20recorded%20the%20highest.Software Mailchimp. (n.d.). Top Online Shopping Categories. [online] Available at: https://mailchimp.com/en- gb/resources/top-online-shopping-categories/#:~:text=Some%20of%20the%20most%20common [Accessed 30 Mar. 2023].Media www.sendible.com. (n.d.). Social Media Trends That You Need To Pay Attention To in 2023. [online] Available at: https://www.sendible.com/insights/latest-social-media-trends-report. R E F E R E N C E S LINKS