This document summarizes key trends from the 2013 SXSW conference. It discusses shifts from apps to open web APIs, iterations to "moonshots", digital integration to connecting the physical, user interfaces to no interfaces, augmented reality to 3D prototyping, and social media to brand narratives. New technologies like Google Glass, 3D printing, and augmented reality were also covered. The document concludes that the conference showed technology maturing to benefit humanity and that collaboration is needed to ensure relevance.
Metaverse Marketing: Games and Virtual Worlds in Product PromotionSebastian Küpers
Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.
These slides are from my presentation at Stanford's Metaverse U event May 29th - 30th 2009 on web3D and the standard defining the mixed reality Metaverse.
Metaverse Marketing: Games and Virtual Worlds in Product PromotionSebastian Küpers
Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.
These slides are from my presentation at Stanford's Metaverse U event May 29th - 30th 2009 on web3D and the standard defining the mixed reality Metaverse.
TestingTime - Guest Article - let’s save the world—democracy, inclusion and s...Jan Groenefeld
You are probably asking yourself: “As a UX designer, can I actually change the world?” Not by yourself – but you can make a positive contribution. The prerequisite is the interdisciplinary cooperation of specialists in operational ergonomics, product designers, developers, and some others. Find out the influence of technologies on our society, how we reduce reservations thanks to human-centred design, and how we use our tools optimally in the “Digital Designer” college to obtain a relationship between human beings and technology that has real added value. Let’s go!
A trip through the evolution of social, a clearly defined understanding of social and how brands are integrating social, a first look at social APIs and some over-simplifications of social for B2B and non-profits.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Is investing in the Metaverse a great idea or not? First of all what is the Metaverse and what will be the investment opportunities?
https://youtu.be/x2G8aaHk6fw
Linkedin serait-il le Google du monde professionnel ? L'agence faberNovel a publié le 2 juillet 2013 une étude fouillée du modèle Linkedin. Bien au-delà du réseau social professionnel, ce nouveau géant du numérique veut devenir le graphe de l'économie mondiale.
Responsive design is a design where the layout and content adapt to the user’s environment, which includes their screen size, platform, and even orientation. Basically, it means using good code to create a site that works on a majority of devices, including those that haven’t been invented yet.
Yet another trend presentation - Second editionHumblebee
We were invited to the advertising agency John Doe in Stockholm to share our thoughts and insights on current and up-coming trends. A truly inspirational day.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas.
Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally.
This year we gave this document a linear context: Digital Global Humanism.
Up until recently people were the central focus in digital businesses and ecosystems.
Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible.
But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.
TestingTime - Guest Article - let’s save the world—democracy, inclusion and s...Jan Groenefeld
You are probably asking yourself: “As a UX designer, can I actually change the world?” Not by yourself – but you can make a positive contribution. The prerequisite is the interdisciplinary cooperation of specialists in operational ergonomics, product designers, developers, and some others. Find out the influence of technologies on our society, how we reduce reservations thanks to human-centred design, and how we use our tools optimally in the “Digital Designer” college to obtain a relationship between human beings and technology that has real added value. Let’s go!
A trip through the evolution of social, a clearly defined understanding of social and how brands are integrating social, a first look at social APIs and some over-simplifications of social for B2B and non-profits.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Is investing in the Metaverse a great idea or not? First of all what is the Metaverse and what will be the investment opportunities?
https://youtu.be/x2G8aaHk6fw
Linkedin serait-il le Google du monde professionnel ? L'agence faberNovel a publié le 2 juillet 2013 une étude fouillée du modèle Linkedin. Bien au-delà du réseau social professionnel, ce nouveau géant du numérique veut devenir le graphe de l'économie mondiale.
Responsive design is a design where the layout and content adapt to the user’s environment, which includes their screen size, platform, and even orientation. Basically, it means using good code to create a site that works on a majority of devices, including those that haven’t been invented yet.
Yet another trend presentation - Second editionHumblebee
We were invited to the advertising agency John Doe in Stockholm to share our thoughts and insights on current and up-coming trends. A truly inspirational day.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas.
Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally.
This year we gave this document a linear context: Digital Global Humanism.
Up until recently people were the central focus in digital businesses and ecosystems.
Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible.
But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.
6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling
THE PATH TO CREATING MEMORABLE MOBILE EXPERIENCES
Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one. After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling shares his six rules for building amazing apps that will either you get you started or improve upon your next release.
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
This presentation provides an overview or wearable computing for the UX community and design principals that can be used for wearable experience design. It was first given at the IA Summit in San Diego on March 30th, 2014.
Managing Director U.S. and Principal Designer Bob Corporaal presents his vision of User Experience Design in the year 2030.
Bob explores the impact of artificial intelligence, cheap processing power, augmented reality and data-driven design on the role of the designer and how one can prepare for this future.
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Nicolas Boireau - Country Manager Total Immersion during Mobilemonday.be session on augmented reality
Transforming banking via digital
On July 8th, 2015 in London, Francisco Gonzàles - Chairman and CEO at BBVA shared how they lead their transformation and what digital means to the bank.
Although Brilliant Noise was not involved in this work, we are inspired by their efforts.
The rules of branding are changing. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
We are living through a time of radical change. Digital technologies have transformed the way we communicate, learn and shop. They are disrupting the way we consume news and media.
Our relationships with brands have changed as a result. We increasingly demand responsive, engaging brands and authentic brand experiences.
How do we build brands that are relevant and resilient in a time of rapid change?
This book explores this question and outlines:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
About Brilliant Noise
Fast change, lasting impact
The digital revolution changes everything. It’s the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
We’re a digital strategy agency. We create fast change with lasting impact in four critical, connected areas: experience, brand, content and culture.
We do this through strategy and a bias for action.
For more questions or information, please contact Isabelle at Brilliant Noise.
Challenges
The digital revolution changes everything. It's the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
Our belief
You need to be customer-focused to compete. We develop strategies around the customer, their needs, their world, their experience.
Our approach
We take a strategic approach in four key areas (brand, experience, content and culture).
Everything we do contributes to building a brand from its purpose to the customer experience. We aim beyond the sale, to gain their advocacy.
We develop resilient brands:
- Build a resilient brand: aligns belief, strategy and experience.
- A shared purpose and values with customers.
- Authentic communications with an engaged audience.
Purpose of the workshop
We would like you to experience the way we build brands at Brilliant Noise. Test some of our tools and exercises so you can take-away something useful you can act on, take a first step forward creating a resilient brand.
When SXSW Interactive began, blogging was new, people still sent email
forwards, and print media stocks were at record highs. The South By
crowd knew a big change was coming but the rest of the world didn't.
Now the change is here for everyone. We're in the midst of the big
shift from portals, to search, to social. Facebook, Twitter, and the
social web are mature and content spreads faster and further than ever
before. Owning the printing press or the broadcast pipe matters less
and less in a world where creating content people love to share is the
key to success.
Jonah Peretti, BuzzFeed CEO and Founder will discuss the next wave of innovation in media. He will share practical advice on how your ideas can spread to millions of people and how your business can adapt to a world where social is the biggest growth engine, banner ads are dying, and Facebook and Twitter have become the new starting point for news, entertainment and culture.
For Peace Day 2012, we’re asking brands to call a truce with their biggest rival for 24hrs.
On 21.09.12, we want sworn enemies to work together and create something amazing to promote global peace.
We'll be documenting all the action right here: http://brandtruce.tumblr.com/
Although the technology is not changing the essentials of what makes a brand, it does make its components visible and responsive.
That unique interaction is probably leading the evolution of what branding is or isn’t about.
This presentation explores ten ideas on what branding means in a digital and connected world.
A 10-min inspirational talk on design and business that was shared on July 12th, 2012 at Glug London.
Script:
The brief we received for this event was really simple and clear. You have 10-minutes to give an inspirational and educational talk on design and business.
I had a few chat around and lock down this idea that great design leads to great business. The matter is more about creating great, world-changing design.
How do you get there? How do you design something that changes the world - and become a source of amazing businesses.
Love is the answer.
I believe design is love.
Let’s put business aside from now and focus on what is the secret behind great, world-changing designs.
When some have symphonies, or novels to express themselves.
We - as creatives - have design.
It is your very own tool.
When you create the bulb light, you refuse the status quo in lightening. You want to offer to the world a better way of having light.
This is our vehicle to show the world that we care. That you want to make a difference.
Design is your language to make others’ life better.
If you don’t care for others you can’t think about designing and making color TV true.
What is the secret
of great design?
It all starts with a simple idea.
Imagine someone said one day let's build a big house in the shape of a triangle and everybody got hooked by this extremely simple idea.
an impossible dream
just as "let's go to the moon".
a crazy dreamer
it takes someone who doesn't want to do like others do, it takes somebody to push the boundaries
obsessed by doing things
so they can be prettier
or faster.
At the very of heart of any great design, there is a generous one,
caring for others
to enjoy something new
unseen
unheard
unread
unridden.
Any great design takes this unstoppable one
that has lasted years,
been through failures and hard work,
to keep a precious gift alive
the love of doing.
If you don't fall in love with what you do,
you can't enjoy doing it over and over
until it becomes that world-changing design.
Design is how you take
your love out to the world
And create great businesses so you can move from...
the fist motion picture
to
Avatar
from
the first basic calculator
to
apple
it takes lots of lovers to make things evolve along the years
and to make the world a better place for all
this cannot happen if you don't genuinely love people and love what you do
design is love.
The most advanced brands are starting to shift from addressing individual’s needs in their advertising to actually conceive products that are enabling a community to gather around the ideas they love.
This presentation provides a framework for the implementation of transmedia brand communications.
It rapidly drives us to the conclusion that transmedia not only offers a huge potential to build a sustainable paid-owned-earned communication mix but actually to also transform your marketing operations at large.
This Saturday was an amazing day, I couldn’t expect more for my first TEDx attedance.To be honest with you, I was expecting a pale version of TED talks but not at all.We lived all together a full day of TED talks supported by the Observer.
Dancing, laughing, crying all together. It was emotional, exhausting, inspiring, fun, unexpected.
I would attend this more often just to reboot my brain, challenge my views and cross my knowledge with multiple disciplines.
Here are my highlights of the day, I hope they will inspire more people!
Let’s face it: now that everything is digital-enabled, we have an entire new set of rules and communications to define.
The uberdigital world is just starting and it is going to be even more complex and more exciting! People don’t engage with brands on facebook, they don’t click on banner ads, they don’t watch TV... That’s fantastic.
We have room to start over again. Let’s dream.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
Éduquer les gestionnaires sur le contexte de communication actuel et la nécessité de considérer la - présence de l'entreprise dans les réseaux sociaux.
Le web pourquoi est-ce une révolution?
Le web : une culture unique
Comportements émergents qui changent la relation à l'entreprise
Comment communiquer avec le consommateur dans ce nouveau contexte
Lancé il y a tout juste 20 ans, le web est aujourd'hui une réalité incontournable qui impacte l'ensemble de la société. Nos comportements, notre façon de communiquer, de travailler… L'impact est important et l'entreprise est souvent en mode de réaction.
Les réseaux sociaux, le web 2.0, votre site web… Comment implémenter ses outils dans l'entreprise ?
Comment comprendre les spécificités de l'outil pour en faire un atout et une opportunité d'affaires pour vos marques ?
Comment maîtriser les bases de la communication en interactive pour en faire un vrai différenciateur sur le marché ?
Cette séance est la vôtre, son objectif est d'équiper les gestionnaires à participer activement aux prises de décisions concernant l'interactif.
INFOPRESSE - MARKETING MODE BEAUTÉ
Conférence donnée le 2 Février 2011 à Montréal
Rejoindre les consommatrices de la génération Y partout où elles se trouvent
Un tiers des femmes 18-34 se connectent à Facebook en se réveillant, avant même de passer à la salle de bain… Internet devient une seconde nature pour cette génération et s’intègre désormais complètement à leur mode de vie et à leur univers social.
- Comment votre marque vit-elle dans cet environnement ?
- Comment développer un écosystème adéquat permettant de créer des connexions fortes avec votre audience ?
- Quels sont les points d’ancrage dans lesquels votre marque peut vivre et créer de la valeur ?
Nous verrons différentes approches pour permettre aux marques de devenir les amies des consommatrices.
All images credits: the very talented people on FlickR
2. venturethree 2
Now that the
Internet of
Things is a
reality, what
can technology
actually do for
us?
3. venturethree 3
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
4. venturethree 4
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
5. venturethree 5
Create for the open web
“The question is not about
what you can do but what
people will be able to do
with what you are building.”
Tim Berners-Lee
More on Web Platform
6. venturethree 6
“The best thing about
Tim-Berners Lee is not
that he created the
world wide web, it’s
that he didn’t
trademark it.”
7. venturethree 7
Google opens services
through partners
Glass Mirrors’ API by Google
NYT x Glass demo
8. venturethree 8
Google invites brands into
collaborative storytelling
“We are here to invite you to play
with our plumbing” Aman Govil, Google
Projects at www.artcopycode.com
9. venturethree 9
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
10. venturethree 10
“Moonshots are seemingly
impossible and yet
impossibly-important ideas
that through science and
technology can be brought
to reality.”
Astro Teller, Captain of moonshots, Google[x] Lab ‘moonshot’ division
11. venturethree 11
Shifting perspective
is more powerful
“It’s often easier to make something 10
times better than it is to make it 10
percent better.”
12. venturethree 12
The sky is no longer the limit!
Elon Musk, Co-Founder of Paypal, disrupts
industries, builds electric cars Telsla and helps
NASA going to Mars (SPACE X).
He’s getting ready for commercial space,
creating a base in Texas, and making reusable
spaceships.
He doesn’t want to rely on someone else will to
Watch an extract
make it happens. So he does it himself.
13. venturethree 13
Both conclude:
Bravery and creativity
are more important than
intelligence and money.
14. venturethree 14
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
15. venturethree 15
Technology adds
personality to objects
Watch demo
16. venturethree 16
Online shopping features
reshape retail experience
Bring your retail store to life:
Inside store Online
- How do we translate
customer reviews offline?
% Revenue 93% 7% - How can we customize the
retail experience based on
% Media
90% 10% past purchases?
Spend
Read more
17. venturethree 17
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
18. venturethree 18
“The best interface
is no interface”
Golden Krishna, Senior Designer
at Samsung Innovation Labs
More on #NoUI
19. venturethree 19
Example: unlocking a car
13 steps with BMW 3 steps with No UI
1.A driver approaches her car. 1.A driver approaches her car.
2.Takes her smartphone out of her purse. 2.The car doors unlock.
3.Turns her phone on. 3.She opens her car door.
4.Slides to unlock her phone.
5.Enters her passcode into her phone.
6.Swipes through a sea of icons, trying to find the app.
7.Taps the desired app icon.
8.Waits for the app to load.
9.Looks at the app, and tries to figure out (or
remember) how it works.
10.Makes a best guess about which menu item to hit to
unlock doors and taps that item.
11.Taps a button to unlock the doors.
12.The car doors unlock.
13.She opens her car door.
More on #NoUI
20. venturethree 20
Leap Motion,
or “Kinect on steroids”
Clay modeling demo
21. venturethree 21
“Glass is all about getting
technology out of the way”
Timothy Jordan
Demo
22. venturethree 22
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
23. venturethree 23
From motion capture to
Maya in a few minutes
Lynx A Camera on Kickstarter
24. venturethree 24
Desktop 3D scanner
makes it accessible
Demo
25. venturethree 25
3D printers connect
designers and manufacturers
Shibuya’s Fab Cafe
27. venturethree 27
6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives
28. venturethree 28
The future of news by Buzz Feed
A Jean-Paul Sartre book for
your philosophy, a copy of Le
Monde to get the news, and a
chat with the lady who sat
next to you to get the latest
gossips.
Who said people wanted it
siloed?
29. venturethree 29
Make it viral-ready!
“You can’t go viral if
your content can’t be
viewed and shared
on the mobile web.”
Jonah Peretti, Founder &
CEO of BuzzFeed
Top slides
30. venturethree 30
Coca-Cola presents “journey”
“I moved my team from PR sources to actual
journalists and writers. Everyone in the
organisation now has to shift the way we
think. For us it’s a huge business
transformation.”
Ashley Brown, Coca-Cola, Digital & social media director
Read notes
32. venturethree 32
Google Glass gives
requirements to advertisers
- Design for glass
- Don’t get in the way
- Keep it timely
- Avoid the unexpected
NYT x Glass demo
34. venturethree 34
We are all on a journey
sxsw 2013 was less of a tech fest. It was the year of maturity or
the end of the “digital” industry for the benefit of one big
environment.
As humans, we need to understand what role we want
technology to play in our lives.
And we have to work together to make it happen and create
relevant experiences for all of us.
35. venturethree 35
Thank you,
please share
your thoughts,
leave us a
comment.