The document promotes the global day of peace established by Jeremy Gilley on September 21st, encouraging brands to collaborate with their rivals for a 'Brand Truce 2012'. It invites companies to join forces for a joint promotional effort, such as a tweet or ad campaign, to spread the message of peace. The initiative aims to reach billions of people to inspire non-violence and cooperation among competitors.

2. We are a team of creatives who have been
inspired by this guy - Jeremy Gilley
http://peaceoneday.org/

3. Jeremy has done something amazing
He has established a global day of peace on
21st September every year.
It’s the Earth Day or World AIDS Day, but for
cease-fire and non-violence.
And all UN countries have signed up to it!

4. And got these guys involved too

5. But we thought we could go further
So we came up with an ingenious idea:
To get the greatest brands in the world to partner with their
biggest rival for one day, in the name of peace.
We’re calling it: Brand Truce 2012.

6. Now we need your help
Get in touch with your
competitor and send a joint
tweet, promoting Peace Day
on 21st September.

7. And your creativity
Work together on something
bigger - a joint ad campaign,
product, logo mashup,
website... whatever you want,
as long as you promote Peace
Day together.

8. It could be seriously inspirational

9. Or heartwarmingly playful

10. Either way, it could just save the world

11. Peace Day’s aim is to reach 3bn people
Brands touch the lives of nearly
everyone in the world.
Putting competition aside, you
have the chance to reach a vast
audience in an original way with
a powerful message.

12. So let’s get going
It starts with a conversation - please get in touch:
david.milsom@venturethree.com
isabelle.quevilly@venturethree.com

13. Increase the peace x