South by South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world. We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to marketeers and consumers in the coming months.

1. Welcome to SXSE 2016
#SXSE

2. SPEAKERS
@DavidCaygill – Creative Technology Director
@BenEssen – Executive Planning Director
@JordanHarper – Technical Director
SPECIAL GUEST
Nick Dutch – Head of Digital, Domino’s UK

4. OBAMA DROPS IN

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GOOGLE ENABLES 3D PAINTING

6. SONY TURN TABLES INTERACTIVE

7. KODAK CREATE IMMERSIVE MEMORIES

8. BUD LIGHT CREATES AN ORGAN GUITAR MASHUP

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DESKTOP BEER BREWING

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AND DESKTOP GENE EDITING

11. OUTSOURCE YOUR PRESENTATIONS TO YOUR ANDROID

14. 3D PRINTED PIZZA LOOKED VERY UNAPPETISING

16. CROWDSOURCING THE HYPERLOOP

18. WHAT’S THE BIG IDEA?

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The closer technology becomes to us, the more it
becomes about us

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ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.

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“Innovation is nothing without
the human element.”
JJ Abrams

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24. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD

25. 1. BEAUTY MATTERS

27. ENLIGHTENMENT THROUGH IMMERSIVE MEDIA

28. BLENDING AESTHETIC, NARRATIVE, EXPERIENCE

29. BEAUTIFUL TRANSACTIONAL WEB

30. ROBOTS ARE BECOMING MORE BEAUTIFUL

31. MEANINGFUL CONNECTIONS

34. WHO YA GONNA CALL?

35. JOHN MAEDA / #DESIGNINTECH

36. “89% of companies believe that
customer experience will be their
primary basis for competition by
2016, versus 36% four years ago”
– Gartner

37. DESIGN
“classical design”

38. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

39. DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”

40. 2. EMOTIONS
DO THE TALKING

41. SOCIAL MEDIA TO SOCIAL MESSAGING

42. TYPES OF LANGUAGE
Spoken Written
Informal ! "!
Formal # $%

44. “They’re called ‘feelings’ for a reason.”
Dr Brené Brown

45. THE NEW VOCABULARY FOR THE HUMAN CONDITION

46. BEYOND THE LISTICLE: THE SCIENCE OF VIRALITY

47. CLICKABILITY SHAREABILITY SPREAD

48. SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY

49. OUR IDEAL SELF VS OUR ACTUAL SELF

50. 3. BEAT YOUR
BRAIN BUGS

51. BRAIN BUGS

55. UNCONCIOUS BIAS

56. “Every CEO should be a Chief Diversity Officer”
Shari Slate, Cisco

58. I’m sorry,
what language
are you
speaking?
It sounds like
bullshit.

59. “The only wisdom
we’re going to find in
the next year is
uncommon wisdom”
– Bruce Sterling

60. 4. USE THE FORCE

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MOVE IT WITH YOUR MIND

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MOOD ALTERING

63. Implicit
Automatic
Default everything
Interoperabiilty
Multiple senses
Screens only when necessary
Explicit
Manual action required
Single purpose apps
Limited data
Select senses
Screen based

64. What is the quickest, most
efficient way to get information
into and out of the human body?

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HAPTIC FEEDBACK

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NEW WAYS TO UNDERSTAND INTENT

68. SIXTH SENSE EXPERIENCES

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75. 5. REDUCE THE
COGNITIVE LOAD

76. WE’RE AT ATTENTION CAPACITY

77. MINDFULNESS, MEDITATION AND HEADSPACE

81. If you can’t improve on silence
then you probably shouldn’t say
anything at all.

82. 1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD
#SXSE