Presented by Ann Greenberg

1. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
The Age of Co-Creation™
Ann Greenberg
Founder & CEO - Entertainment AI™
Data Science Salon - Los Angeles
December 14, 2017

2. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Steve Cutts: Happiness
https://vimeo.com/244405542

3. The Earth is imploding under
mountains of trash because of
the religion of consumption.

4. Move from viewing to doing.
Move beyond consumption to creation.

5. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
The entertainment business model
is broken.

6. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Democratic Cinema

7. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
“Grow stories, don’t tell them.”
Bubble everything down to it’s tiniest intelligible form of story
what I named a “diegetic core moment”
plant it like a seed in chaos math and watch it grow.

8. Figure 1: Centralized, Decentralized, Distributed, Paul Baran, 1962
Ann Greenberg

9. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Co-Creation:
A powerful model…embedded each of us.

10. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.

11. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
• 1st crowdsourced company (C>B>B>C)
• Hash-based, latent identification
• Distributed component architecture
• Self-correcting database & network in one
• Encrypted protocol
• Opt-in (customers customer registration)
• Early SaaS model, one of the first databases on a chip
• Billions of requests for data daily
• Largest entertainment data company

12. 2017 © Sceneplay, Inc. All Rights Reserved.
Why now?
ABUNDANT DATA
• Contextualized
• Distributed
• Realtime
• Dynamic
SMART ALGORITHMS
• Machine Learning
• Automation
• Cryptography
POWERFUL COMPUTE
• CPU & GPU
• Computer Vision
• 3D Graphics
• Flexible APIs
Humans
require new
forms of
storytelling
that reflect
and inform
new ways of
thinking.

13. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Big Data gets Small
• Next level data granularity: Micro-Metadata
• Metadata enables search, discovery and personalization. Get the right media to the right
person. Metadata = WHAT
• MicroMetadata goes beyond Metadata to total contextualization: Who, What, When, Where
and HOW. MicroMetadata enables co-creation, and Hyper-Personalization. Content that
changes based on who you are.
• MicroMetadata names all the elements inside of an object. (script.) Enabled Entertainment
AI™ to virtualize production across time and space, and make it collaborative. Democratic
Cinema.
• Put the story at the center. Story is code. Story is data.

14. © Sceneplay, Inc. Confidential. All Rights Reserved.
SmartScript™
20th Century
Collaboration Tool
SmartScripts output Smart Content
SmartScript = Smart Contract
21st Century
Collaboration Tool

15. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Data Science is Storytelling.
• Data is not cold. It has a point of view and tells a story.
• What is your data telling you? Are you listening?
• Data scientists and Data ARTISTS grow stories.
• New levels of inclusiveness, micro-engagements, micro-
transactions, and ultimately more MEANINGFUL experiences.

16. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
When things become formulaic
there is an opportunity to automate & disrupt.

17. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
WHAT IS THE ALGORITHM FOR COOL?
When things become formulaic
there is an opportunity to automate & disrupt.

18. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
WHAT IS THE ALGORITHM FOR COOL?
Turn control over to your audience.
When things become formulaic
there is an opportunity to automate & disrupt.

19. 2017 © Sceneplay, Inc. All Rights Reserved.
VR is heaven, and Blockchain is earth.
AI is how we talk between the two.

20. Safe Harbor is out. Blockchain is in.
“Blockchain does what the
RIAA and MPAA could never do:
create digital scarcity.”
-Ann Greenberg

21. 2017 © Sceneplay, Inc. All Rights Reserved.
Entertainment AI
™
Infinite
Story
™
A Decentralized Smart Content Marketplace

22. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Entertainment AI™
Mission:
Bridge human and machine creativity
to engage a new generation.

23. © Sceneplay, Inc. Confidential. All Rights Reserved.
Creative Singularity
1. Human written, human performed, machine edited
2. Human written/machine augmented, human performed,
machine edited
3. Human written/machine augmented, human performed/
augmented, machine edited
4. Machine written, human performed and machine performed,
machine edited
5. Machine written, machine performed and machine edited (only
the robots will watch)

24. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Connection is the Key

25. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
Thank You!
Ann Greenberg
@Sceneplay
ann@entertainment.ai

26. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
• David Bowie - JUMP, Interactive Cinema System, 1st musician
hosted chat. Rock Opera David Bowie & Brian Eno (LEON)
• Digital Dante, Ray Zone’s 3D World, Robecca a Digital Frankenstein
(Collaborative Person Remembered)
• Enhanced CD (eCD) - Residents: Gingerbread Man, Brian Eno:
HeadCandy, Todd Rungren: The Individualist, Primus: Tales From
the Punchbowl
• Early Mbone broadcast CUSeeMe (House of Blues & Jazz Fest
• 1st Intelligent Media Player (Go://CD & Play://CD)
• Underlying IP for Gracenote developed at ION