SWOT-Analysis
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This SWOT analysis for a supermarket identifies several strengths, weaknesses, opportunities, and threats. The strengths include a wide range of international products, high quality fresh food, customer loyalty and trust in the brand. Weaknesses include issues with local partners, lack of employee training, poor hygiene practices, and slow communication. Opportunities exist to expand Arabic sweets operations and gain market share. Threats include increased competition, changes in customer preferences, local construction projects, and regulatory inspections.
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SWOT-Analysis
- 1. SWOT Analysis S W O T Instructions: 1. Press “Previous” and “Next” buttons to move between Slides. 2. Press “Esc” Key to Close the Presentation.
- 2. OPPORTUNITIES Wide range of international items such as Tesco, Safeway, and health living that make us Strong and market share it’s also advantage Fresh food freshness every day to meet our customer needs with full verity rang. The Image of Al Tamimi trademark and the trust from the customer that the acquisition of our hard work over many years. Pleasant shopping atmosphere which surrounded every store.
- 3. OPPORTUNITIES Arabic Sweet operations, which always give us Special character. One of the biggest strengths is the customer loyalty. Also our standards are completely perfect which all store like each other the customer never feel difference. We have employees have capability to make our customer satisfy and acknowledge all products in the Saudi markets.
- 4. WEAKNESSES Local partner turnover that make difficult to adapt so sometimes makes customer Confounded. Next step after above will give us low quality of employees that affecting directly on our stander and customer service. Difficulty to get the data & system training within short period as we faced some miskicks specially in receiving area. Promotion not aggressive on key items practically in appliance.
- 5. WEAKNESSES Follow up slow on out stock & shelf tagging. Hygiene praxis not effective on the fresh food sections. We don’t have training center and hygiene audit. Slowing communication between the warehouse and the stores.
- 6. SWOT ANALYSIS - THREAT ! THREATS Direct threats from the competition companies they fast improve and expanding. Indirect threats when the customer reorients because price strategy or promotion planes. Local road works as we faced in some store. Baladiy inspection , makes us lose money , we will take care about (shelf tag ,hygiene ,cleaning and expire )
- 7. SWOT ANALYSIS - THREAT ! THREATS Online delivery, supermarkets going to online delivery nowadays. Fire protection, we need to Rehabilitation the fire system to avoid disaster.
- 8. S W TO Take care about all the baladiy issue. Give our customer thigh level of customer services. Attention to partner and listen to the problem. Hygiene training course for the new partner even the HD or ASST. SUMMARY Extend the range of production of Arabic sweets.
- 9. S W TO Improve our other income by (ballet & rental ) Sourcing for the new international assortment (EDEN and Bob’s Red Mill) Small training canter to provide the new comer before facing the customer. Repair the fire system start by the backdoor. SUMMARY Wide range of international items.