The document presents a SWOT analysis by 1st EEE B.Tech students of the Indian software industry, outlining its strengths, weaknesses, opportunities, and threats. Strengths include preferential policies and successful overseas marketing, while weaknesses focus on reliance on software outsourcing. The analysis aims to assist decision-making and provide a clearer understanding of factors influencing success in the business landscape.

1. MOTHER THERESA INSTITUTE OF
ENGINEERING AND TECHNOLOGY
A presentation by
1st EEE B.Tech students of

2. TEAM MEMBERS
• A.M.PRAHLLADA
(EEE)
• G.RUPESH
(EEE)

3. SWOT Analysis

4. What is SWOT Analysis
 A Technique that enables a group or individual to move from everyday
problems and traditional strategies to a fresh prospective
 SWOT analysis looks at your strengths and weaknesses, and the
opportunities and threats your business faces

5. Aim of SWOT analysis
 To help decision makers share and compare ideas
 To bring a clearer common purpose and understanding factors for
success
 To organise important factors linked to success and failure in the
business world
 To provide linearity to decision making process allowing complex ideas
to be presented systematically

6. SWOT is an acronym for...

7. STRENGTHS

8. Weaknesses

9. Opportunities

10. Threats

11. SWOT Analysis of the Indian Software Industry

12. Strengths
 Preferential policies
 New software parks and fund for investment
 Exploiting overseas software marketing successfully
 Strict quality assurance system

13. Weaknesses
 Depending on software outsourcing and low domestic demand.
 Weakness of hardware industry

14. Opportunities
 Instant development of world software industry
 Achievement obtained by microsoft in human economic history

15. Threats
 Instability of political environment
 Horizontal competition
 Environment of science and technology

16. Conclusion
&
Suggestions

17. Thank you......