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SWOT Analysis updated[1].ppt SWOT Analysis updated[1].ppt
- 1. SWOT ANALYSIS: UNLEASHINGYOUR BUSINESS'S POTENTIAL
- 2. GROUP MEMBERS • ARSALANASLAM • RAO MOHSIN • SAAD AKBAR • SAHAL SAJEED • SAAD ISRAR • HODAID KHAN
- 3. • Introduction toSWOT Analysis • Identifying Strengths • Recognizing Weaknesses • Exploring Opportunities • Assessing Threats • Conclusion
- 4. INTRODUCTION TO SWOT ANALYSIS SWOTanalysis is a strategic planning tool used by businesses and organizations to identify their strengths, weaknesses, opportunities, and threats. It involves analyzing both internal and external factors that can impact the success of a project or business venture.
- 5. IDENTIFYING STRENGTHS The first stepin conducting a SWOT analysis is identifying the strengths of the business or organization. This includes looking at areas such as reputation, expertise, financial stability, and resources available.
- 6. RECOGNIZING WEAKNESSES Along with identifyingstrengths, it is important to recognize weaknesses in the business or organization. This can include areas such as lack of experience, limited resources, poor reputation, and low employee morale.
- 7. EXPLORING OPPORTUNITIES After identifying strengthsand weaknesses, the next step is to explore potential opportunities for growth and success. This can include emerging markets, new technologies, and partnerships with other businesses or organizations.
- 8. ASSESSING THREATS Finally, itis important to assess potential threats to the business or organization. This can include economic downturns, changes in regulations, competition, and natural disasters.
- 9. SWOT OF MICROSOFT Overview Founded:1975 by Bill Gates, and his business partner Paul Allen. Microsoft is inevitably the world’s most renowned American multinational technology company that offers software and hardware products, operating systems, apps and devices, Cloud computing, and office software suites It’s been at the forefront of technological advancement for over 40 years and has significantly contributed to the technology industry.
- 10. STRENGTHS • Leading SoftwareCompany • World’s largest company with a dominant market share • Vast market reach • Constant growth • Addition of newer SKUs (Stock Keeping Units) • Reputed Brand with superior customer loyalty
- 11. WEAKNESSES • Overexposure tothe PC market • Cybercrime Theft • Lacking innovation • Lacking Market leadership in internet browser segment • Unsuccessful acquisitions
- 12. OPPURTUNITIES • Cloud businessgrowth • Innovation and Artificial Intelligence • Partnerships and Acquisitions • Smartphone industry • Cost leadership strategy
- 13. THREATS • Workforce’s relatedcriticisms • Aggressive competition • Changing preferences of consumers • Open source projects • Cybercrime and piracy
- 14. CONCLUSION In conclusion, SWOTanalysis is a valuable tool for businesses and organizations to identify their strengths, weaknesses, opportunities, and threats. By conducting a thorough analysis, they can develop strategies to capitalize on their strengths, address their weaknesses, take advantage of opportunities, and mitigate potential threats.
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