This document provides a SWOT analysis for establishing a new study center in a competitive market. It analyzes the center's potential for business growth through revenue and recognition growth, and consistent stability through smooth operations and control over competition. It evaluates the target student population and academic environment, existing competition, and develops a strategy to establish the center's brand, product offerings, location, pricing, and promotion plan. A SWOT analysis identifies the center's strengths in brand support, study materials, track record, and faculty, as well as weaknesses in market familiarity and image for a new institute. Opportunities include expansion, increased students, and controlling competition. Threats are the impact of existing competition on student enrollment.