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SWOT analysis for establishing a new
study centre in a city having
competitive market scenario.
Presentation by
Aniruddh Gauttam
Establishment of purpose of
study and methodology
Business Growth
• Revenue Growth
• Recognition Growth
Consistent Stability
• Smooth operation
• Control over competition
Brand Support
• Increased Results
• Increased Value
Establishment of purpose of
study and methodology
• Availability of target
students
• Environment of Study
• Academic past of city
• Average Fee Structure
Potential
Evaluation
• Type of existing
competition
• Potential of
competition
• Future profile of them
Competition
Mapping
• Establishment of 4 P’s
• Enter in the City
Strategy
Formulation
Potential Evaluation
• School potential of City
• Catchment area potential
Availability of target
students
• Satisfaction level of schools
• Quality of academic delivery
Environment of Study
• Analysis of existing Institutes
• Analysis of existing ResultsAcademic past of city
• Analysis of existing fee structure
• Study of existing payment patternAverage Fee Structure
ScopeStudy
Competition Mapping
• Organized or unorganized
• Ethical or unethical
Type of existing
competition
• Satisfaction level of students
• Quality of academic delivery
• Brand & Faculty strength
• Analysis of USP’s & weakness
• Faculty poaching possibility
Potential of
competition
• Forecasting of counter strategy
• Forecasting of expansion plan
Future profile of
competition
ResistanceStudy
Strategy Formulation
Establishment of 4 P’s
Product Selection
IIT-JEE/
AIEEE/Pre-
Medical/ PCCP
Place Selection
Selection of
strategically
helpful locations
for centre
Price Determination
Strategically decided
fee plans for price
war/ premium
creation
Promotion Plan
Focused and
communicative
promo with
back up
• To Minimize Risk• To Explore New
Horizon
• To Convert them
in Strength
• To Optimize the
Gain
Strength Weakness
ThreatOpportunity
• To Optimize
the Gain
Strength
Brand
SupportBest
Study
Material
Excellent
Track
Record
Expert faculty
and
Management
Competent
Methodology
• To Convert
them in to
the StrengthWeakness
Unavailability of
reference market
New Institute’s
Image
• To Explore
New Horizon
Opportunity
Scope for
expansion
Increase in
student base
Platform for
new course
Control over
competition
Prevent the
growth of
competition
Checkpoint
for new
competition
Achievement
of Economics
of scale
Resource
optimization
at lower cost
Increase in
threshold
capacity
To Minimize Risk
Threat
Impact on
Kota flow
Best Team
Correct
Decision
Timely
Action
Establishment of Successful Centre
Thank You.

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Swot analysis for establishing a new study centre

  • 1. SWOT analysis for establishing a new study centre in a city having competitive market scenario. Presentation by Aniruddh Gauttam
  • 2. Establishment of purpose of study and methodology Business Growth • Revenue Growth • Recognition Growth Consistent Stability • Smooth operation • Control over competition Brand Support • Increased Results • Increased Value
  • 3. Establishment of purpose of study and methodology • Availability of target students • Environment of Study • Academic past of city • Average Fee Structure Potential Evaluation • Type of existing competition • Potential of competition • Future profile of them Competition Mapping • Establishment of 4 P’s • Enter in the City Strategy Formulation
  • 4. Potential Evaluation • School potential of City • Catchment area potential Availability of target students • Satisfaction level of schools • Quality of academic delivery Environment of Study • Analysis of existing Institutes • Analysis of existing ResultsAcademic past of city • Analysis of existing fee structure • Study of existing payment patternAverage Fee Structure ScopeStudy
  • 5. Competition Mapping • Organized or unorganized • Ethical or unethical Type of existing competition • Satisfaction level of students • Quality of academic delivery • Brand & Faculty strength • Analysis of USP’s & weakness • Faculty poaching possibility Potential of competition • Forecasting of counter strategy • Forecasting of expansion plan Future profile of competition ResistanceStudy
  • 6. Strategy Formulation Establishment of 4 P’s Product Selection IIT-JEE/ AIEEE/Pre- Medical/ PCCP Place Selection Selection of strategically helpful locations for centre Price Determination Strategically decided fee plans for price war/ premium creation Promotion Plan Focused and communicative promo with back up
  • 7. • To Minimize Risk• To Explore New Horizon • To Convert them in Strength • To Optimize the Gain Strength Weakness ThreatOpportunity
  • 8. • To Optimize the Gain Strength Brand SupportBest Study Material Excellent Track Record Expert faculty and Management Competent Methodology
  • 9. • To Convert them in to the StrengthWeakness Unavailability of reference market New Institute’s Image
  • 10. • To Explore New Horizon Opportunity Scope for expansion Increase in student base Platform for new course Control over competition Prevent the growth of competition Checkpoint for new competition Achievement of Economics of scale Resource optimization at lower cost Increase in threshold capacity