Understanding SWOT analysis

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Understanding SWOT analysis

  1. 1. UNDERSTANDIN G SWOT ANALYSIS www.HelpWithAssignment.com
  2. 2. www.HelpWithAssignment.com What is SWOT Analysis? 2  Strengths – core competencies that confer an advantage when meeting target market needs.  Weaknesses – limitations faced in developing or implementing a marketing strategy.  Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly.  Threats – conditions or barriers that may prevent achievement of objectives.
  3. 3. www.HelpWithAssignment.com SWOT Analysis 3  Strengths and Weaknesses are ________factors that can be directly controlled.  Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.
  4. 4. www.HelpWithAssignment.com 4 What A scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T) Benefits Quickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a company Application Used frequently to analyze companies and their environments to gauge competitive forces SWOT Analysis
  5. 5. www.HelpWithAssignment.com The 4-cell SWOT Matrix 5
  6. 6. www.HelpWithAssignment.com Building a SWOT Analysis Framework 6 • Identify a company’s strengths- a company’s strengths are its resources and capabilities that can be used as a basis for developing competitive advantage − Patents − Strong brand names − Good reputation among customers − Cost advantages − Access to resources and/or distribution − Strong market position • Identify a company’s weaknesses- the absence of certain strengths may be viewed as weakness or weaknesses can be the flip side of a strength − Little or no IP − Weak brand name − Poor reputation among customers or negative PR − High cost structure − Lack of access to resources and/or distribution − Weak market position • Identify opportunities for growth or improved profitability for a company − Unfulfilled customers needs − New technologies − Loosening of regulations − Removal of international trade barriers − Improving macroeconomic indicators • Identify threats facing a company − Shifts in consumer tastes − Emergence of substitute products − New regulations − Increased trade barriers − Takeover or acquisition of a the company • Ensure that internal and external analysis are consistent • Order the strengths, weaknesses, opportunities and threats by importance within each section • Create necessary supporting exhibits and material Complete the internal analysis Complete the external analysis Complete the matrix and analysis
  7. 7. www.HelpWithAssignment.com Additional Tips for Creating a SWOT Analysis Framework 7
  8. 8. www.HelpWithAssignment.com SWOT :Example:LAM Research 8
  9. 9. www.HelpWithAssignment.com SWOT Analysis Example - Citigroup 9
  10. 10. www.HelpWithAssignment.com SWOT Analysis Example – Unisys 10
  11. 11. www.HelpWithAssignment.com www.HelpWithAssignment.com www.HelpWithAssignment.com provides seamless online tuitions in sessions of 30 minutes, 60 minutes or 120 minutes covering a variety of subjects. The specialty of HWA online tuitions are: •Conducted by experts in the subject taught •Tutors selected after rigorous assessment and training •Tutoring sessions follow a pre-decided structure based on instructional design best practices •State-of-the art technology used With a whiteboard, document sharing facility, video and audio conferencing as well as chat support HWA’s one-on-one tuitions have a large following. Several thousand hours of tuitions have already been delivered to the satisfaction of customers. In short, HWA’s online tuitions are seamless, personalized and convenient.
  12. 12. www.HelpWithAssignment.com Thank You

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