This document provides an introduction to SWOT analysis, outlining the key steps and components. SWOT analysis involves specifying an objective, then identifying internal strengths and weaknesses as well as external opportunities and threats related to achieving that objective. It describes generating strategies by exploring how to utilize strengths, improve weaknesses, exploit opportunities, and mitigate threats. The document also notes some common uses of SWOT analysis, such as enabling strategic thinking, assessing competitive position, and aiding in decision-making.

1. UMC 1022CREATIVE & INNOVATION MEMBERS:TAN AI LINGSIOW BAAI HER

2. INTRODUCTION

4. Identify and evaluate SWOT in a project or business venture.

5. It involves specifying the objective of the project or business venture.

7. How does SWOT Analysis work? Prerequisites Information on company / competitor status. Strengths / Weaknesses Analysis sheet. Opportunities / Threats Analysis sheet. Performance - Importance Matrix. Brainstorming Kit The Right Participants - don’t be afraid to use outside opinions

9. Setting an objective

11. Determining the attainability of an objective If the objective is NOT attainable a different objective must be selected and the process repeated.

13. How can we Improve each Weakness?

15. Mind mapping strategy of SWOT Analysis for AirAsia

16. Prioritise the list for each SWOT factor into a table as shown below SWOT Summary for AirAsia

17. Matching and converting Matching – used to find competitive advantages by matching the strengths to opportunities. Converting – to convert threats or weaknesses into strengths or opportunities. – If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.

18. Why SWOT Analysis Is Used? SWOT Analysis is a suitable evaluative tool used in all sorts of decision-making situation. Easy to be applied, time-efficient, easily scored and practical. Enables to force thoughtful, strategic and creative thinking. Enables to access new dimension of competitive position. The usefulness of SWOT analysis is not limited to profit-seeking organizations.

19. Can be used in pre-crisis planning and preventive crisis management. Can be used in creating a recommendation during a viability study. Potential risk or opportunity objects are highlighted in SWOT analysis. SWOT-landscape indicates strength or weakness factors that have highest influence.

21. END&THANKS