DID YOU KNOW? The promotional products industry consists of 40,546 companies and 489,065 industry jobs.89%of consumers have received a promotional product in the last six months.

1. USA Promotional Products Fact Sheet
www.HFUMBRELLA.COM
Because the products are useful and appreciated by recipients, they are retained
and used, repeating the imprinted message many times without added cost to
the advertiser.
What Is The Value Of A Promotional Product?
Source: PPAI 2015 Sales Volume Study
What Is A Promotional Product?
Items used to promote a product, service or company program including
advertising specialties, premiums, incentives, business gifts, awards, prizes,
commemoratives and other imprinted or decorated items.
How Big Is The Promotional Products Industry?
More than $20.81 billion, according to the 2015 PPAI Sales Volume Study.
This annual study is sponsored by PPAI and conducted by researchers at
Relevant Insights.
Industry Sales Volume In Billions
How Is The Industry Structured?
• A promotional consultant develops solutions to marketing challenges through
the innovative use of promotional products and is a resource to corporate
buyers, marketing professionals and others wanting to increase brand
awareness, tradeshow traffic, employee retention and more.There are more
than 23,000 promotional consultant firms in the industry.To find one in your
area, use the search tool at www.promotionalproductswork.org.
• Suppliers manufacture, import, convert, imprint or otherwise produce or
process products offered for sale through promotional products consultants.
• As the trade association for the promotional products industry, PPAI represents
the interests of both member and nonmember promotional product companies,
more than 37,000 U.S. companies providing more than 510,000 U.S. jobs.
Source: PPAI 2015 Sales Volume Study
SALES BY PRODUCT CATEGORY
DID YOU KNOW?
The promotional products industry consists of
37,661 companies and 510,032 industry jobs.
Top Ten Buyers
Source: PPAI 2008 Buyer Marketplace Study
Education
Financial
Healthcare
Not-For-Profit
Construction
Government
Trade & Professional Associations
Real Estate
Automotive
Professionals: Doctors, Lawyers, CPAs, etc.
Top Ten Uses
Brand Recognition
Brand/Product Awareness
Corporate Identity
Public Relations & Goodwill
Customer Retention & Appreciation
Generate Sales & Referrals
Employee Communications &
Recognition
New Product Introduction
Motivate Behaviors & Incentive
Programs
New Customer Acquisition
Source: PPAI 2014 Buyer Behavior Study
Source: PPAI 2016-17 Little Black Book
94 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
0
8.0
9.5
11.9
13.2
14.9
17.9
16.6
15.6
16.3
17.3
18.0
18.8
19.4
18.1
15.6
16.6
17.7
18.5
19.8 20.0
20.8
PPAI 2015 Annual Distributor S
PPAI has researched and released industry sales data since 1965. This annual distributor sales study is c
industry based on actual sales reported by U.S. promotional consultant companies. The information is us
tive buyers of promotional products the magnitude of the industry and the wide acceptance of the produ
Relevant Insights LLC, an independent market research, on behalf of PPAI. Methodology and detailed find
Wearables
32.04%
Personal/Pocket-
Purse Products
1.14%
Gift Cards
0.57%
Food Gifts
1.55%
Clocks &
Watches
0.93%
Automotive
Accessories
1.70%
Writing
Instruments
7.67%
Bags
7.67%
Computer
Products
4.17%
Other
2.70%
Health & Safety Products
1.98%
Buttons/
Badges/
Ribbons
1.54%
Games
2.03%
Electronic Devices
& Accessories
3.05%
Magnets
1.80%
Textiles
2.63%
Drinkware
7.54%
Desk/Office/Business
Accessories
5.04%
Sporting Goods/Leisure/
Travel Accessories
2.28%
Housewares/Tools
2.31%
WEIGHT FOR 2015
44.48% for companies with $2.5
million or more in sales and
55.52% for companies with less
than $2.5 million in sales
2015 SALES BY PRODUCT CATEGORY
Recognition Awards/
Trophies
4.12%
PR
We
jac
Wr
Bag
bag
Dri
Des
dat
jou
Com
dis
Rec
figu
Cal
sec
Ele
vid
Tex
Hou
hou
cut
Spo
cam
cas
Gam
plu
Hea
Stic
Ma
Aut
win
Foo
drin
But
Per
ma
Clo
Gif
Oth
Calendars
3.72%
Stickers & Decals
1.82%
Distributor Number Of 2015 Sales % Increase/Decrease In
Company Size Distributor Companies Volume Sales Volume Over 2014
Less than $2.5 million 22,153 $9,256,371,349 -6.63%
$2.5 million or more 868 $11,551,799,373 +14.05%
INDUSTRY TOTAL 23,021 $20,808,170,722 +3.82%
The year 2015 was a
distributors, but also
widened enough to c
volume figures for th
distributors’ sales v
products industry’s
1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 199
0.8 0.9 1.1 1.3 1.5 1.8 2.0 2.3 2.4 2.8 2.9 3.1
3.8 4.0 4.2 4.5 5.0 5.1 5.2
6.2
7.0
8.0
9.5
11.9
13.2
14
HISTORIC ANNUAL ESTIMATE OF SALES IN BILLIONS
UmbrellaManufacturer

2. USA Promotional Products Fact Sheet
www.HFUMBRELLA.COM
89%of consumers
have received
a promotional
product in the last
six months
REACH1
POSITIVE
IMPACT2 brands consider promotional products mostly or always
effective in achieving marketing goals7
Nearly
in 10
Millennials GEN Xers
Baby Silent
Boomers Generation
1)
2)
3)
4)
5)
Promotional Broadcast Online Print Mobile
Products
9 in 10 recall the
branding
8 in 10 recall the
messaging
7 in 10 recall the
call to action
RECALL1
REASONS1
Who Recalls What Best?
Millennials best recalled social media.
Generation Xers best recalled directional calls
to action, or statements with definitive instructions.
Baby Boomers best recalled points of reference
such as website domains or contact information.
Name
BRANDING
Logo
Slogan
MESSAGING
Tagline
Website
CALL TO
ACTION
Social Media
Contact
Directional
Hashtag
**
A COMPANY’S:
people keep
promotional products:
3
TOP
reasons
Fun
Functional
Trendy
researched
the brand
more likely to
do business
with the brand
REACTION1
82%had a more favorable impression
of the brand
RESONANCE1
REPEATED EXPOSURE1
83%
79%
81%keep promotional
products
for more than a year
POWER OF PROMOTIONAL PRODUCTS1
#
1Ranked most effective
form of advertising to prompt action across all generations
1
Source: PPAI 2017 Consumer Study • 2
Source: PPAI 2016 Buyer Behavioral Study
Copyright © 2017 Promotional Products Association International. PPAI Research™
. All rights reserved.
11+ Years 6-10 Years 1-5 Years <1 Year
18% 22%
41%
19%
UmbrellaManufacturer