This document describes the services of a green communications consultancy called theGreenGum. They help companies find the right way to communicate about their green initiatives and have a global outlook with local delivery. Their services include research, multimedia content creation, networking with sustainability partners, and innovative green projects. They aim to close the gap between a company's green objectives and customer perception of how green they are.

1. We are a Glocal Green Communication
Consultancy, having a Global Outlook and a
Local delivery. We help you find your way to
act and communicate the right green.
Your influence will make a difference on the
consumer and on the planet.
theGreenGum
A Breath of Fresh Air
A Drizzlin Media Initiative

2. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?

3. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?
2.0. What’s the impact ?

4. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?
2.0. What’s the impact ?
3.0. What will we do?

5. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?
2.0. What’s the impact ?
3.0. What will we do?
4.0. Our services?

6. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?
2.0. What’s the impact ?
3.0. What will we do?
4.0. Our services?
5.0. Our work flow?

7. What are we talking?
1.0. Talk optimally about your Green initiatives. Why?
2.0. What’s the impact ?
3.0. What will we do?
4.0. Our services?
5.0. Our work flow?
6.0. Why us?

8. 1.0. Talk optimally about your Green initiatives. Why?

9. 1.0. Talk optimally about your Green initiatives. Why?
Over 60% of consumers in all countries say it is somewhat or very important
to buy brands from green companies
2010 ImagePower® Green Brands Survey by cohn&wolfe

10. 1.0. Talk optimally about your Green initiatives. Why?
At least 30% of consumers plan to spend more on green products next year.
In China, India and Brazil, over 70% plan to spend more
2010 ImagePower® Green Brands Srvey by cohn&wolfe

11. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.

12. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.

13. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
Consumers trust companies that have a
responsible face
–Many consumers use certification marks to
evaluate greenness.
–Consumers like to go a level deeper to evaluate
your sustainability initiatives
2010 ImagePower® Green Brands Survey by cohn&wolfe

14. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green is COOL, not too blue, not too yellow. Just nice.

15. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
Many consumers also plan to spend more
on green products, many of them in
emerging markets:
–Over 70% of consumers in China, India and
Brazil plan to spend more in the next year
2010 ImagePower® Green Brands Survey by cohn&wolfe

16. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.

17. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.

18. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
We have usually found companies that are very
engaged on sustainability issues being quieter
than the ones that are not.
2010 ImagePower® Green Brands Survey by cohn&wolfe

19. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.

20. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.
7.0. This helps you INTERGRATE with all your stakeholders.

21. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.
7.0. This helps you INTERGRATE with all your stakeholders.
Green begins at home, there is a great
opportunity in involving our own
employees, vendors, partners in our
sustainability goals.
2010 ImagePower® Green Brands Survey by cohn&wolfe

22. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.
7.0. This helps you INTERGRATE with all your stakeholders
8.0. It gives you HUMAN FACE that fosters closer relationships

23. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.
7.0. This helps you INTERGRATE with all your stakeholders.
8.0. It gives you HUMAN FACE that fosters closer relationships.
9.0. It is COLLABORATIVE and helps you co create with your eco system.

24. 1.0. Talk optimally about your Green
initiatives. Why?
1.0. Your Customers are VALUE oriented.
2.0. We can gain their TRUST.
3.0. Green Is COOL, not too blue, not too yellow. Just nice.
4.0. Companies can connect with consumers by addressing local
environmental issues and consumers’ CONCERNS and INTRESTS.
5.0. TALK and ACTION are usually inversely proportional.
6.0. Green positioning can be FUN.
7.0. This helps you INTERGRATE with all your stakeholders
8.0. It gives you HUMAN FACE that fosters closer relationships
9.0. It is COLLABORATIVE and helps you co create with your eco system
10.0. Well, if you don’t You’ll soon be OUTGREENED.

25. 2.0. What’s the impact ?

26. 2.0. What’s the impact ?
Well this is what we thought was most important
Relationships
Your consumers want to see beyond that
advert!

27. 3.0. What will we do?

28. 3.0. What will we do?
1.0. Leverage Social Media with great Content to impact Globally – the issue
is global why should your communication be local?

29. 3.0. What will we do?

30. 3.0. What will we do?
1.0. Leverage Social Media with great Content to impact Globally – the issue
is global why should your communication be local?
2.0. Build Network and Partnership.

31. 3.0. What will we do?
Build Network and Partnership.
– Green certifications
• To analyze your Internal processes and give you a sustainable identity.
– Product designers
• To use environmental friendly, packaging, displays, accessories.
– Sustainability action groups
• To associate your name with their actions
• To build a common projects in an exclusive partnership.
• To give conference, trainings within your organization.
• To get content to communicate Internally and externally.
– Architects (Green technologies)
• To restructure your infrastructure. Position your company as a reference, a
leader, and set the example.

32. 3.0. What will we do?
1.0. Leverage Social Media with great Content to impact Globally – the issue
is global why should your communication be local?
2.0. Build Network and Partnership.
3.0. How about some green t-shirts?

33. 3.0. What will we do?
1.0. Leverage Social Media with great Content to impact Globally – the issue
is global why should your communication be local?
2.0. Build Network and Partnership.
3.0. How about some green t-shirts? We’re kidding we’re talking some
serious Innovation here!

34. 3.0. What will we do?
Serious Innovation
Natural Media Mow Art Sand Art
Smart Eco Devises
E.g. Environmental friendly products, made from non-biodegradable waste
Innovative events
E.g. Bicycle rickshaws race around Europe, America, Asia, etc…

35. 4.0. Our services?

36. 4.0. Our services?
1.0. Perception research: Brand audit and monitoring
– Evolution
– Trends
– Crisis Management
– Influencer identification
– Creative Feedback and Ad Targeting
2.0. Multimedia content
3.0. Green actions (Association with our partners)
4.0. Stakeholders collaborative
– Internal communication
– Vendor communities
– Trainings, building consumer participation for your campaigns
5.0. Green innovations (Natural Media, Architecture, Smart Eco Devises, Events)
6.0. All above are directly linked with each other, and the content will be shared
on Social Media Platforms, Advertising, Press, Packaging, Reports, etc.
7.0. We provide a detailed Analysis with clear results and performances at any
given point of time.

37. 5.0. Our work flow?

38. 5.0. Our work flow?
1.0. Meet you and set your green objectives, and perspective with the
green communication. Are you very active in the sustainability level?
2.0. Meet your customers. Do they know about your actions and do they
perceive you as a green brand?
3.0. Analyze the gap between the company objectives and the customer
perception.
4.0. Define a strategy (Amplified through Social Media)
5.0. Execution
6.0. Monitoring results

39. 6.0. Why us?

40. 6.0. Why us?
1.0. We have strong experience in building customer loyalty with Drizzlin Media.
…

41. 6.0. Why us?
1.0. We have strong experience in building customer loyalty with Drizzlin Media.
2.0. What is our green background? Why green communication?
As everyone we are concerned about the environmental issues of our planet. We are a
green responsible consultancy, but more than that:
–We see it as an opportunity. Most of the corporates position themselves as
green. We as a communication consultancy see it as the future of brand
communication.
–The customers want corporates to be green responsible and seek real values.
They will consume from those who act and communicate the ‘right green’.
–We use our competencies to participate in building a better world.

42. 6.0. Why us?
1.0. We have strong experience in building customer loyalty with Drizzlin Media.
2.0. What is our green background? Why green communication?
As everyone we are concerned about the environmental issues of our planet. We are a
green responsible consultancy, but more than that:
–We see it as an opportunity. Most of the corporates position themselves as
green. We as a communication consultancy see it as the future of brand
communication.
–The customers want corporates to be green responsible and seek real values.
They will consume from those who act and communicate the ‘right green’.
–We use our competencies to participate in building a better world.
3.0. We believe that as a major actor in the market, you influence daily millions of
customers. If you use this influence to set the example as a responsible green
actor, you have the ability with our help to change the world.

43. 6.0. Why us?
1.0. We have strong experience in building customer loyalty with Drizzlin Media.
2.0. What is our green background? Why green communication?
As everyone we are concerned about the environmental issues of our planet. We are a
green responsible consultancy, but more than that:
–We see it as an opportunity. Most of the corporates position themselves as
green. We as a communication consultancy see it as the future of brand
communication.
–The customers want corporates to be green responsible and seek real values.
They will consume from those who act and communicate the ‘right green’.
–We use our competencies to participate in building a better world.
3.0. We believe that as a major actor in the market, you influence daily millions of
customers. If you use this influence to set the example as a responsible green
actor, you have the ability with our help to change the world.
4.0. Satisfaction or your money back.
–We guarantee at least a growth of 20% of based on the objectives set with you at the
beginning of our action.

44. 4.0. Why us.
the
GreenGum. A Breath of Fresh Air
Copyright Drizzlin Media 2010