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The document discusses three types of music videos: narrative videos which tell a story related to the song through planned camera angles and editing; performative videos which focus on capturing a live performance of the song; and abstract videos which create a separate and surreal story using elements of narrative and performance but straying from a literal interpretation of the track. Examples are given for each type of video.
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Analysis of 3rd music video
This music video by Atlas Genius uses an unconventional split-screen technique where shots from different times and locations are edited to appear interacting. There is no clear narrative or order to the random shots, which include landscapes and characters in various sunny settings around the world. The indie genre icons used include bright, colorful visuals and the contemporary clothing of the happy, fun-loving band members. The conceptual and artistic style engages audiences with its challenging illusion of interactions between the split screens.
Incubus - Drive Analysis
The music video for "Drive" by Incubus starts with a drawing reference to Escher's "Drawing Hands" drawing. This relates to the song's lyrics about letting fear steer one's decisions and relying on others. The video uses a visual metaphor of paper and scribbling rather than cars to represent the song's theme. It features traditional performance shots of the band on a stage with some sitting down for variety. The focus is mainly on the lead singer, fitting with the rock band persona. During the instrumental, the camera angles turn upside down, possibly showing a new direction. The colors are neutral tones fitting the genre of mellow, laid back music.
Narrative theorists
The document discusses several music video theorists and concepts that will inform the production of a student music video. It summarizes Andrew Goodwin's identification of common characteristics in music videos, such as genre representation and relationships between visuals, lyrics, and music. It also outlines Steven Carlsson's theory of performance and conceptual music videos and Steve Archer's emphasis on integrating narrative and performance with cuts between them. The student group plans to incorporate many of these elements into their upbeat, indie rock music video, with a focus on performance, genre conventions, close-ups, and minimal conceptual shots.
Andrew goodwin
The document discusses several key aspects of creating an effective music video: examining the structure and lyrics of the song; considering the artist's unique voice and image; and ensuring the narrative and performance enhance repeat viewing. Technical elements like camerawork, editing, lighting and special effects are also important to hold the video together and emphasize the song. Overall, the music video needs to have a coherent relationship with the song and promote the artist's image.
Notes Evaluation Question 1
The document discusses two authors' perspectives on music videos:
Goodwin describes three relationships between songs and videos - illustration, amplification, and disjuncture. Vernallis observed that edits in music videos come more frequently than films and break continuity rules to draw attention to the screen. The music video created followed a disjuncture structure as in Goodwin, and exemplified Vernallis' ideas through varied editing in time with the music and lyrics and using jump cuts and base tracks.
Music video mind map summery
The mind map will help guide the filming of the music video by generating different aspects to include. The song is "Berlin" by Modeselektor, which is electronic genre. Conventions of this genre include vibrant colors and depictions of socializing. The narrative will be linear but with a circular structure as the day progresses backwards. Abstract imagery, buildings, objects, and activity will be filmed to give the video its own feel. The visual style will be from the character's point of view to depict "a day in the life". Cinematography will include close-ups, medium shots, and point of view shots. Locations will be urban environments to seem realistic. Editing, effects, filters, iconography
Music video analysis (2)
This document discusses the conventions of pop/indie music videos. It summarizes that these videos typically mix performance and narrative elements, feature artists in casual clothing under low-key or stage lighting, and use panning shots as well as close-ups and long shots of the artist/band. The document then analyzes how the music video for "The Man Who Can't Be Moved" meets many of these conventions through its combination of performance and narrative segments, casual clothing of the band, and switching between locations and shots.
Music video conventions
A music video is a marketing tool used to promote an artist and their song. It typically shows the artist performing the song, with visuals that match the lyrics and pace of the music. Through techniques like close-ups, choreographed dancing, and repeated chorus shots, the video aims to engage viewers and encourage repeat viewings in order to promote the artist and increase song sales. The record label crafts the artist's image presented in each new video release to further boost these marketing goals.
Recommended
Analysis of 3rd music video
This music video by Atlas Genius uses an unconventional split-screen technique where shots from different times and locations are edited to appear interacting. There is no clear narrative or order to the random shots, which include landscapes and characters in various sunny settings around the world. The indie genre icons used include bright, colorful visuals and the contemporary clothing of the happy, fun-loving band members. The conceptual and artistic style engages audiences with its challenging illusion of interactions between the split screens.
Incubus - Drive Analysis
The music video for "Drive" by Incubus starts with a drawing reference to Escher's "Drawing Hands" drawing. This relates to the song's lyrics about letting fear steer one's decisions and relying on others. The video uses a visual metaphor of paper and scribbling rather than cars to represent the song's theme. It features traditional performance shots of the band on a stage with some sitting down for variety. The focus is mainly on the lead singer, fitting with the rock band persona. During the instrumental, the camera angles turn upside down, possibly showing a new direction. The colors are neutral tones fitting the genre of mellow, laid back music.
Narrative theorists
The document discusses several music video theorists and concepts that will inform the production of a student music video. It summarizes Andrew Goodwin's identification of common characteristics in music videos, such as genre representation and relationships between visuals, lyrics, and music. It also outlines Steven Carlsson's theory of performance and conceptual music videos and Steve Archer's emphasis on integrating narrative and performance with cuts between them. The student group plans to incorporate many of these elements into their upbeat, indie rock music video, with a focus on performance, genre conventions, close-ups, and minimal conceptual shots.
Andrew goodwin
The document discusses several key aspects of creating an effective music video: examining the structure and lyrics of the song; considering the artist's unique voice and image; and ensuring the narrative and performance enhance repeat viewing. Technical elements like camerawork, editing, lighting and special effects are also important to hold the video together and emphasize the song. Overall, the music video needs to have a coherent relationship with the song and promote the artist's image.
Notes Evaluation Question 1
The document discusses two authors' perspectives on music videos:
Goodwin describes three relationships between songs and videos - illustration, amplification, and disjuncture. Vernallis observed that edits in music videos come more frequently than films and break continuity rules to draw attention to the screen. The music video created followed a disjuncture structure as in Goodwin, and exemplified Vernallis' ideas through varied editing in time with the music and lyrics and using jump cuts and base tracks.
Music video mind map summery
The mind map will help guide the filming of the music video by generating different aspects to include. The song is "Berlin" by Modeselektor, which is electronic genre. Conventions of this genre include vibrant colors and depictions of socializing. The narrative will be linear but with a circular structure as the day progresses backwards. Abstract imagery, buildings, objects, and activity will be filmed to give the video its own feel. The visual style will be from the character's point of view to depict "a day in the life". Cinematography will include close-ups, medium shots, and point of view shots. Locations will be urban environments to seem realistic. Editing, effects, filters, iconography
Music video analysis (2)
This document discusses the conventions of pop/indie music videos. It summarizes that these videos typically mix performance and narrative elements, feature artists in casual clothing under low-key or stage lighting, and use panning shots as well as close-ups and long shots of the artist/band. The document then analyzes how the music video for "The Man Who Can't Be Moved" meets many of these conventions through its combination of performance and narrative segments, casual clothing of the band, and switching between locations and shots.
Music video conventions
A music video is a marketing tool used to promote an artist and their song. It typically shows the artist performing the song, with visuals that match the lyrics and pace of the music. Through techniques like close-ups, choreographed dancing, and repeated chorus shots, the video aims to engage viewers and encourage repeat viewings in order to promote the artist and increase song sales. The record label crafts the artist's image presented in each new video release to further boost these marketing goals.
Detailed analysis - Betraying the Martyrs
This document provides a detailed analysis of the music video "Man made Disaster" by the band Betraying the Martyrs. It analyzes various technical and artistic elements of the video, including camera angles, shots of the band members, and an iconic shot that captures the band during a breakdown in the song. It also discusses the simple mise-en-scene setting of an abandoned warehouse, which is a common setting for videos of bands in the hardcore music genre. The analysis examines how the visual elements of the video illustrate and amplify the music.
Conventions of music videos (2)
The original purpose of music videos was to advertise and promote an artist's song in order to increase sales and boost their reputation. Music videos provide visual entertainment beyond just the music itself and are sometimes used to reinforce an artist's outrageous or flamboyant public image, such as Lady Gaga. While the earliest forms of music videos date back to the 1860s, the genre truly began emerging in the mid-20th century through musical films and movies that featured hit songs. Most modern music videos utilize similar conventions like various camera shots, movements, arrangements of performers and props, and editing techniques to both represent the mood or message of the song and set the artist and performance visually apart from other genres.
Music video analysis thee oh sees
The video analyzes the music video for Thee Oh Sees song "Toe Cutter-Thumb Buster". It depicts a realistic narrative of a murderer killing people in a parking lot, with gore occurring off-screen. While the representation for the band is unclear, there are no performance clips. Though the song has a fast-paced chorus, the narrative-based long shots build tension without cutting too much. Notable intense scenes match the music during the chorus, like strikes with a can. The analysis discusses technical aspects like the black bars maintaining a cinematic feel while subverting conventions of genre and focusing on a narrative over band performance.
Code and conventions of a music video
A music video is a short film that promotes a song through visuals that show the artist's musical and filmmaking abilities. It tells a story or shows a performance to engage viewers and help them connect with the song. Music videos use various techniques like shots, editing, costumes, and locations to represent the mood, lyrics, and pace of the music and convey the intended meaning to audiences. There are generally three types of music videos: performance, narrative, and a mixture of both. Common shots include mid shots, wide shots, and close ups edited together to match the tempo of the song.
The script
This music video for the song "Breakeven" by the band The Script follows conventions of pop rock music videos through the use of performance shots and rock band instrumentation. It tells a narrative of a man heartbroken by a breakup through a juxtaposition of colorful memories versus a gray, bleak present. It challenges gender stereotypes by showing the male protagonist openly expressing his emotions about the relationship.
Final evaluation (Q1)
My music video challenges conventions of real media products by not including lyrics but having a strong relationship between the beat and visual transitions that interlock well. Feedback confirmed the visuals worked well with the beat. The fast-paced cuts and transitions suit the drum and bass genre. The visuals change with the beat and music timing, uniting all elements. Scenes in a rave studio use strobing lights and red colors to portray a dance feel. Masked characters running creates an implied narrative that leaves viewers guessing about their destination or purpose. The masks dehumanize the characters and create a mysterious or sinister impression that is enhanced by juxtaposition with an innocent playground setting.
Music video analysis django django
The document provides an analysis of the music video for the song "Pause Repeat" by Django Django. It notes that the video uses objects and their colors to transition between scenes in a surreal yet realistic way. It discusses experimenting with stop motion animation and whip pan/zoom transitions between clips. While the video does not focus on or include performance clips of the band, it comments on how incorporating performance clips could help highlight the artist for a music video.
Music video analysis kinks
The music video for "Waterloo Sunset" by The Kinks focuses on performance shots of the band and does not correlate visually with the song's lyrics. It uses close-ups of the band and eye contact with the camera to promote the artists' image. While the happy music contrasts with the sad lyrics, the video maintains a calm tone through slow transitions and long shots. It has a surreal, abstract quality from layered video clips and is shot in black and white, reflecting the era it was made.
Genre research
The document discusses three types of music videos - performance videos, which focus on showing the band performing; concept videos, which provide a visual representation of the song's lyrics; and narrative videos, which tell a story through a sequence of events in time and space. Performance videos allow viewers to see each band member's role, while concept videos may or may not directly relate to the song lyrics. Narrative videos prioritize the story over just showing the band's performance.
Codes and conventions of music videos
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
Music video analysis pp
This music video for "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis using Goodwin's theory. It relates the lyrics about tidal waves to visuals of the ocean. The editing and visuals are synchronized to the tempo and beats of the song. Both artists are prominently featured, promoting themselves and their album. There are also elements of voyeurism through camerawork that focuses on the female artist's body and through shots that reference the idea of the artists looking out.
Andrew goodwin
This document discusses key aspects of music videos including thought beats, narrative and performance, the star image, narrative types, and technical aspects. It provides examples of different narrative types in specific music videos. Illustration videos directly relate the images to the song lyrics, amplification adds new meaning while still connecting to the song, and disjuncture contradicts the lyrics and creates an unrelated new narrative. Technical aspects like editing, effects, lighting, and mise-en-scene are discussed in relation to emphasizing parts of the song. Conventions like following the song structure and the role of the artist as performer/narrator are also covered.
My pitch fiinal
1) The video pitch is for an artist called Moon and their song "Friends Forever".
2) At the beginning of the video, the piano keys will appear to play themselves to depict loneliness without friends, accompanied by title cards.
3) There will be black and white flashbacks showing memories with old friends.
4) One location is a graffiti wall where the artists will be surrounded by friends, representing their talents in art and riding mopeds.
3rd mv deconstruction
The music video for Lorde's "Royals" uses muted colors, still shots, and juxtaposition to portray a sense of boredom and mundanity in suburban life. While the lyrics describe extravagance, the visuals show an ordinary domestic environment. This juxtaposition highlights the difference between expectations and reality. Symbolism like water and shaving are used to imply character development from impurity to independence over the course of the video. The overall tone created through cinematography, editing, and mise-en-scene aims to dissolve barriers by showing the artist's life is relatable to a normal working class audience.
Goodwin’S Music Video Theory Mark Iiii
The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included:
1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub.
2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist.
3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.
Textual analysis - My Way by Usher
This is my first piece of A2 coursework textual analysis based on songs made before my own birth date, I decided to choose 'My Way' by Usher.
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional texts.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional elements.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and allows audiences to easily connect the different promotional pieces.
What Worked in 2013
The document discusses best practices for instructional designers, including strategies for working with new clients such as using face time, presenting early deliverables virtually, and mentoring subject matter experts. It also recommends starting by understanding what learners need to do, providing education for new SMEs, and avoiding redundant audio narration.
Comment passer de 0 à 25 000 fans Facebook et abonnés pour un produit culture...
Partage d’expérience suite au lancement de postmodern : bonnes pratiques, chiffres et choix technologiques.
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Detailed analysis - Betraying the Martyrs
This document provides a detailed analysis of the music video "Man made Disaster" by the band Betraying the Martyrs. It analyzes various technical and artistic elements of the video, including camera angles, shots of the band members, and an iconic shot that captures the band during a breakdown in the song. It also discusses the simple mise-en-scene setting of an abandoned warehouse, which is a common setting for videos of bands in the hardcore music genre. The analysis examines how the visual elements of the video illustrate and amplify the music.
Conventions of music videos (2)
The original purpose of music videos was to advertise and promote an artist's song in order to increase sales and boost their reputation. Music videos provide visual entertainment beyond just the music itself and are sometimes used to reinforce an artist's outrageous or flamboyant public image, such as Lady Gaga. While the earliest forms of music videos date back to the 1860s, the genre truly began emerging in the mid-20th century through musical films and movies that featured hit songs. Most modern music videos utilize similar conventions like various camera shots, movements, arrangements of performers and props, and editing techniques to both represent the mood or message of the song and set the artist and performance visually apart from other genres.
Music video analysis thee oh sees
The video analyzes the music video for Thee Oh Sees song "Toe Cutter-Thumb Buster". It depicts a realistic narrative of a murderer killing people in a parking lot, with gore occurring off-screen. While the representation for the band is unclear, there are no performance clips. Though the song has a fast-paced chorus, the narrative-based long shots build tension without cutting too much. Notable intense scenes match the music during the chorus, like strikes with a can. The analysis discusses technical aspects like the black bars maintaining a cinematic feel while subverting conventions of genre and focusing on a narrative over band performance.
Code and conventions of a music video
A music video is a short film that promotes a song through visuals that show the artist's musical and filmmaking abilities. It tells a story or shows a performance to engage viewers and help them connect with the song. Music videos use various techniques like shots, editing, costumes, and locations to represent the mood, lyrics, and pace of the music and convey the intended meaning to audiences. There are generally three types of music videos: performance, narrative, and a mixture of both. Common shots include mid shots, wide shots, and close ups edited together to match the tempo of the song.
The script
This music video for the song "Breakeven" by the band The Script follows conventions of pop rock music videos through the use of performance shots and rock band instrumentation. It tells a narrative of a man heartbroken by a breakup through a juxtaposition of colorful memories versus a gray, bleak present. It challenges gender stereotypes by showing the male protagonist openly expressing his emotions about the relationship.
Final evaluation (Q1)
My music video challenges conventions of real media products by not including lyrics but having a strong relationship between the beat and visual transitions that interlock well. Feedback confirmed the visuals worked well with the beat. The fast-paced cuts and transitions suit the drum and bass genre. The visuals change with the beat and music timing, uniting all elements. Scenes in a rave studio use strobing lights and red colors to portray a dance feel. Masked characters running creates an implied narrative that leaves viewers guessing about their destination or purpose. The masks dehumanize the characters and create a mysterious or sinister impression that is enhanced by juxtaposition with an innocent playground setting.
Music video analysis django django
The document provides an analysis of the music video for the song "Pause Repeat" by Django Django. It notes that the video uses objects and their colors to transition between scenes in a surreal yet realistic way. It discusses experimenting with stop motion animation and whip pan/zoom transitions between clips. While the video does not focus on or include performance clips of the band, it comments on how incorporating performance clips could help highlight the artist for a music video.
Music video analysis kinks
The music video for "Waterloo Sunset" by The Kinks focuses on performance shots of the band and does not correlate visually with the song's lyrics. It uses close-ups of the band and eye contact with the camera to promote the artists' image. While the happy music contrasts with the sad lyrics, the video maintains a calm tone through slow transitions and long shots. It has a surreal, abstract quality from layered video clips and is shot in black and white, reflecting the era it was made.
Genre research
The document discusses three types of music videos - performance videos, which focus on showing the band performing; concept videos, which provide a visual representation of the song's lyrics; and narrative videos, which tell a story through a sequence of events in time and space. Performance videos allow viewers to see each band member's role, while concept videos may or may not directly relate to the song lyrics. Narrative videos prioritize the story over just showing the band's performance.
Codes and conventions of music videos
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
Music video analysis pp
This music video for "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis using Goodwin's theory. It relates the lyrics about tidal waves to visuals of the ocean. The editing and visuals are synchronized to the tempo and beats of the song. Both artists are prominently featured, promoting themselves and their album. There are also elements of voyeurism through camerawork that focuses on the female artist's body and through shots that reference the idea of the artists looking out.
Andrew goodwin
This document discusses key aspects of music videos including thought beats, narrative and performance, the star image, narrative types, and technical aspects. It provides examples of different narrative types in specific music videos. Illustration videos directly relate the images to the song lyrics, amplification adds new meaning while still connecting to the song, and disjuncture contradicts the lyrics and creates an unrelated new narrative. Technical aspects like editing, effects, lighting, and mise-en-scene are discussed in relation to emphasizing parts of the song. Conventions like following the song structure and the role of the artist as performer/narrator are also covered.
My pitch fiinal
1) The video pitch is for an artist called Moon and their song "Friends Forever".
2) At the beginning of the video, the piano keys will appear to play themselves to depict loneliness without friends, accompanied by title cards.
3) There will be black and white flashbacks showing memories with old friends.
4) One location is a graffiti wall where the artists will be surrounded by friends, representing their talents in art and riding mopeds.
3rd mv deconstruction
The music video for Lorde's "Royals" uses muted colors, still shots, and juxtaposition to portray a sense of boredom and mundanity in suburban life. While the lyrics describe extravagance, the visuals show an ordinary domestic environment. This juxtaposition highlights the difference between expectations and reality. Symbolism like water and shaving are used to imply character development from impurity to independence over the course of the video. The overall tone created through cinematography, editing, and mise-en-scene aims to dissolve barriers by showing the artist's life is relatable to a normal working class audience.
Goodwin’S Music Video Theory Mark Iiii
The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included:
1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub.
2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist.
3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.
Textual analysis - My Way by Usher
This is my first piece of A2 coursework textual analysis based on songs made before my own birth date, I decided to choose 'My Way' by Usher.
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
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Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional texts.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and easily connects the different promotional elements.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using the same still from the video in the advertisement, and [3] using the same font throughout. Additionally, it includes interactive elements like QR codes to link to the artist's social media. This creates a recognizable brand and allows audiences to easily connect the different promotional pieces.
What Worked in 2013
The document discusses best practices for instructional designers, including strategies for working with new clients such as using face time, presenting early deliverables virtually, and mentoring subject matter experts. It also recommends starting by understanding what learners need to do, providing education for new SMEs, and avoiding redundant audio narration.
Comment passer de 0 à 25 000 fans Facebook et abonnés pour un produit culture...
Partage d’expérience suite au lancement de postmodern : bonnes pratiques, chiffres et choix technologiques.
Goodwin's Theory
Andrew Goodwin's Theory discusses common conventions and elements found in different genres of music videos. Some typical conventions include models in bikinis in hip hop videos, choreography in pop videos, and stage performances in rock videos. Music videos also tend to reference the artist's style and career progression, make intertextual references to other works, visually represent lyrics, and have relationships between the music and visuals. Narratives are common in R&B videos while performances are more common in rock and pop videos. There are also frequent treatments of the female body as a sexual object across several genres.
Music Video Directors
The document profiles several famous music video directors, including Jonas Akerlund from Sweden known for collaborating with Madonna, Philip Andelman from the US who has directed videos for John Mayer and Colbie Caillat, and American couple Jonathan Dayton and Valerie Faris who have received fame for videos with bands like Oasis and Red Hot Chili Peppers. David Fincher from the US is also profiled, known for dark, stylish works and videos for Madonna, The Rolling Stones, and Michael Jackson. French director Tony Truand/Tony T. Datis creates story-driven videos and has worked with Katy Perry, Skrillex, and others in the electronic music scene.
Proposal
The document discusses plans for a music video for the instrumental song "Crewcabanger" by Chelsea Grin. The filmmaker wants to base the video around the performance of the song and include elements that portray the experience of being in a band and making music with friends. He plans to dress the band members in stereotypical metal genre clothing like band merch, skinny jeans, and beanies to look authentic. The low-budget performance video will be filmed in the filmmaker's house to resemble a small local band playing before they make it big.
Presentation1
The document discusses three types of music videos: narrative videos which tell a story related to the song through planned camera angles and editing; performative videos which focus on capturing a live performance of the song; and abstract videos which create a separate and surreal story using elements of narrative and performance but straying from a literal interpretation of the track. Examples are given for each type of video.
Thetargetaudienceprofileforthecrimethriller 131210041338-phpapp01
Tom is a 24-year-old university student studying to become a landscape architect. He enjoys dubstep music and crime documentaries. His favorite store is Top Man and he likes going out with friends in comfortable clothes. Josie recently turned 18 and studies photography in college. She likes pop rock music, River Island clothing, and reality drama films. Josie prefers being single so she can socialize with friends and cares about her appearance and how others perceive her.
Target audience
The target audience for both Lauryn and Danny's music videos is 15-23 year olds. Both are influenced by the music they listen to in terms of how they dress, style their hair, and the friends they associate with. They enjoy genres like metal music and music with drastic tempo changes. Lauryn prefers baggy clothing, longer hair, tattoos and piercings while Danny has been listening to metal since he was young and likes baggy clothes and skinny jeans.
Evaluation question 2 media
The document discusses maintaining consistency across three promotional materials - a music video, magazine advertisement, and album digipack - for an indie rock artist. Specifically, it maintains consistency by [1] featuring the artist's face and style in all pieces, [2] using stills from the video in the ad to link the pieces, and [3] using the same font across all pieces to create a recognizable brand. It also includes interactive elements like QR codes to drive people to the artist's social media.
Proposal
System of a Down's song "Peephole" inspires the creator's performative music video idea. They will perform the song alone rather than with the full band for an abstract element. Costumes will relate to the song's emotions, using lighter colors for happier parts and darker colors for sadder parts. Locations being considered are a green screen in the creator's bedroom and an outdoor field. The genre is heavy rock, but inspiration will come from both within and outside the genre to avoid a typical music video. The intended audience is teenagers and adults aged 13 to 19 and 30+. One idea is using a pet lizard behind a green screen and altering the bedroom to look darker for calmer scenes.
Goodwin's Theory
Music videos typically feature certain conventions based on their genre. For example, hip hop videos often include models in bikinis while pop videos usually involve choreography. Artists also develop unique styles over their careers that distinguish them, like Rihanna's evolution from "a good girl gone bad." Narratives are common in R&B videos, depicting relationships for women and luxury for men, while rock and pop usually focus on performance. Visuals generally match the beat of the song.
Comparison of scm, scme, and winner
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Broolyn whiteley production assignment form 2019
1. The document outlines ideas for a music video for the song "IDFC" by Blackbear, including potential locations, equipment, personnel, and visual elements.
2. The concept is to show isolation through shots of a female subject walking empty streets at night after a night out, intercut with a male lip syncing in a dark smoky room.
3. Effects like glitches and color pops are planned to enhance the electronic sound during certain parts of the song. Locations will include tunnels and streets in York filmed early in the morning for an empty feel.
Broolyn whiteley production assignment form 2019
1. The document outlines ideas for a music video for the song "IDFC" by Blackbear, including potential locations, equipment, personnel, and visual elements.
2. The concept is to show isolation through scenes of a female subject walking empty streets at night intercut with a male lip syncing in a dark room.
3. Effects like glitches and color pops are planned to enhance the electronic sound of parts of the song. Locations will include tunnels and streets in York filmed early in the morning for an empty feel.
Broolyn whiteley production assignment form 2019
1. The document outlines ideas for a music video for the song "IDFC" by Blackbear, including potential locations, equipment, personnel, and visual elements.
2. The concept is to show isolation through shots of a female subject walking empty streets at night, intercut with a male lip syncing in a dark room.
3. Effects like glitches and color pops are planned to enhance the electronic sound during certain parts of the song. Lighting will be blue and pink-tinted to convey a cold, neon nighttime mood.
Broolyn whiteley production assignment form 2019 (1)
1. The document provides research on three types of music videos: performance, narrative, and concept videos.
2. It then discusses five main parts of a music video according to Andrew Goodwin: thought through beat, relationship between song/visuals, narrative/performance, technical aspects, and star image.
3. Potential songs, techniques, conventions, and a single location-based idea are proposed for a music video for the song "IDFC" by Blackbear focusing on isolation through shots of an empty city at night.
THEORY
The document discusses several techniques used in music videos to connect the visual elements with the lyrics and meaning of the song. It provides examples of how the 1975 music video for "The Robbers" uses imagery that directly relates to the song title and lyrics. Genre expectations help producers create music videos that target specific audiences. Narrative music videos can add further meaning and context to the song through a storyline. Editing techniques like camera movement, framing, and color grading are used to convey emotion and focus the audience's attention in a way that enhances the song.
Evaluation 1
The document discusses how the music video for The Killers' "For Reason Unknown" uses and challenges conventions of real music videos. It includes two main parts - band performance and narrative - following conventions. However, the narrative is unconventional by using non-chronological editing. Camerawork in the band performance uses close-ups and angles to introduce the band members, while the narrative focuses on storytelling over close-ups. Overall, the video draws on conventions but aims to be unique through its ambiguous narrative structure and interpretation of lyrics.
question 2
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed a unique perspective. Key elements discussed include starting with the lonely lead actor, incorporating locations, costumes, and scenes showing the relationship develop between the actors. Lyrics were also featured to connect to the music and story.
In what ways does your media product use
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed uniqueness. The summary highlights key elements of the video like locations, costumes, and lip syncing to connect to the lyrics and story of a lonely man finding love.
Sam smith – stay with me
The music video for "Stay with Me" by Sam Smith uses a point-of-view camera style to establish an emotional connection between the artist, song, and audience. There is minimal editing to sync the slow-paced video with the song. Scenes take place in an average suburban street and bedroom to portray Smith as a normal human and make his lyrics more relatable, despite his fame. The dimly lit bedroom also represents the darker themes in his lyrics around love and human connection.
Codes and conventions of music videos (1)
This document discusses the codes and conventions of music videos. It identifies the main types of music videos as symbolic, technical, narrative, and abstract. It also discusses common styles as performance-based. Key elements that are analyzed include lyrics, camerawork, music, mise-en-scene, editing, voyerism, and intertextuality. Camerawork, in particular, aims to keep the viewer interested through a variety of shots and camera angles. Mise-en-scene also plays an important role by establishing visual elements like lighting, character appearance, and location that align with the song's genre and message. Proper editing is also essential to sync the video to the beat and lyrics of the music.
Idea 2
The document proposes a music video concept for the song "The Day You Went Away" by M2M. The concept is for a single artist who reflects on a lost love through song. Natural settings would create a narrative of the artist expressing emotion over her departed valentine. Various camera angles of the artist singing in different locations would help convey her feelings of missing her lover and hopes he may still hear the song.
Andrew Goodwin's Codes and Conventions of Music Videos
A powerpoint exploring the codes and conventions in music videos that Andrew Goodwin talks about, and how they convey meaning to an audience.
Kanye video analysis
Kanye West's "All of the Lights" music video meets record label demands by featuring many close-ups of Kanye to develop his persona. It shows him atop a police car, implying he is above the law. The relationship between lyrics and visuals is strong, amplifying the narrative story. There is also a strong relationship between the music and fast-paced visual cuts, which change speed and timing to match elements of the song. The video treats the female body in a voyeuristic way through Rihanna's revealing outfit and seductive gestures. There are no intertextual references in this video or its corresponding song.
Carol vernallis analysis:marina and the diamonds
The document provides an analysis of the conventions used in the music video for Marina and the Diamonds' song "Primadonna" according to Carol Vernallis' theory of music video analysis. Some of the key conventions discussed include the video prioritizing the artist's performance over narrative, using editing, camerawork, and repetition to match the rhythm and style of the song, and creating a disjointed narrative that reflects the indie pop genre. Overall, the analysis finds the video conforms well to Vernallis' conventions while also exhibiting conventions common to indie pop music videos.
Post 4 - External Group Music Video Analysis
1. The video analyzes three different music videos: We The Wild - You Lost My Mind, The Kooks - Forgive & Forget, and Sam Smith - I'm Not The Only One.
2. For the first video, it notes the indie theme and use of animation synced to the music. Shots of the singer are used to depict him "losing his mind".
3. For the second video, it discusses the tongue-in-cheek nature of the lyrics and use of identical female dancers and voyeurism. Live shots of the band performing are a main focus.
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Genre Analysis
The document provides analysis of the use of camera, pace and rhythm of editing, genre ingredients, audience and text, type of video, and relationship between video and lyrics for six different music videos. It notes techniques like close-ups making audiences uncomfortable, tracking shots showing importance of singers, and editing fitting song pace. Genre tropes like performances and darkness are discussed. Videos illustrate lyrics and connect to audiences through emotion and desire to follow singers.
The General Conventions of Music Videos
The document discusses several general conventions of music videos across different genres and over time. It covers factors like the effect of music genre, lyrics, camerawork, editing techniques, intertextuality, and exhibitionism. Examples are provided to illustrate how various conventions are used, such as matching editing to a song's climax or referencing other works through costumes and settings.
My Darling Pitch
1) The document discusses plans for a music video to accompany the song "My Darling" by the artist Late Night Poets.
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3) Various locations, costumes, props, cinematography and editing techniques are outlined to portray different periods in the relationship and elicit emotions from the target young adult, primarily female audience.
Media - Goodwin Theory
The document outlines Goodwin's theory for analyzing music videos. It discusses five key aspects to examine: 1) The relationship between the lyrics, music, and visuals, 2) The narrative and performance, 3) Developing the star image, 4) Genre characteristics, and 5) Emphasis on the artist's appearance. Goodwin argues that an effective music video synchronizes the cuts and edits with the song's rhythm. It also establishes motifs to promote the artist's brand. Often the "male gaze" is used to appeal to male audiences through voyeurism and objectification of women.
Sub focus tidal wave writing
This music video features an artist performing as a character to relate personally to the audience. The fast editing matches the pace of the drum and bass music at the beginning. Typical of the genre, the video includes bright, happy colors and fast editing within summery settings. The lyrics about tidal waves connect to images of the singer on a beach, allowing the audience to relate the feelings in the song to their own personal experiences.
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Swag
- 1. Narrative A narrative video is a video that creates a story along to the music video, this story is related to the song hence why it’s created, as it’s not a performative, there’s no lip syncing involved but it’s made as if it’s a short movie where the camera angles and such are planned and created, depending on the mood of the song will depend on the mood of the video and lighting is key in order to create this along with the amount of camera angles and the way the video has been edited, along with the mise-en-scene. Guns N’ Roses – November Rain
- 2. Performative A performative video is a music video that’s created around the artist performing their song to the camera, so the editing is very hard due to lip syncing and making sure it looks right instead of building a story line, depending on the song genre will again predict the way in which the lighting and editing needs to be done, rock/metal songs tend to have very fast paced editing and aggressive camera angles (shaking camera, quick panning), and makes sure to capture all the artists involved, unless the artist is by themselves or if the song video is based around a certain artist. Dark Funeral – My Funeral
- 3. Abstract An abstract video is where the video makes a lot less sense towards the video and instead creates its own separate story on subsided by the video, an abstract video can still be relative to the song but it tends to stray a lot of the track and creates its own meaning, they can use elements of performative and narrative in their video to help the video become more abstract, abstract is a movement in art where paintings and pictures became surreal and less realistic due to wanting to catch an eye of interest to people, and that is the aim of an abstract music video. Mastodon – Chimes at Midnight