Fauji Fertilizer Company Limited (FFC) is Pakistan's largest producer of chemical fertilizers, established in 1978 and known for its substantial market share and consistent top performance on the Karachi Stock Exchange. The company has three plants with a total capacity of 5,770 MT per day and has diversified into various related companies and products, including power generation and cement manufacturing. FFC is encouraged to adopt benchmarking practices to maintain its leadership position and continue improving against international competitors.

1. Sindh University Larkana Campus
Fauji Fertilizer Company Limited
M a r k e t i n g M a n a g e m e n t
M a n e s h K u m a r
R a m e e z R a j a
A a q i b A h m e d
M u h a m m a d S h a h b a z

2. Introduction
Fauji Fertilizer Company Limited (FFC) is the largest chemical
fertilizer producer of Pakistan with biggest market share in the
country. It was established by the Fauji Foundation which holds a
controlling intere
History
FFC was established in 1978 as a joint venture of Fauji
Foundation and HaldorTopsoe. The first urea complex was
commissioned in 1982. Plant-1 was improved in 1992, and a second
plant was built in 1993. In the year 2002, FFC acquired ex Pak
Saudi Fertilizers Limited (PSFL) Urea Plant situated at Mirpur
Mathelo, District Ghotki from National Fertilizer
Corporation (NFC) through a privatisation process of
theGovernment of Pakistan. This acquisition at Rs. 8,151 million
represents one of the largest industrial sector transactions in
Pakistan. FFC now has three plants with a combined capacity of
5770 MTPD of prilled urea.
Karachi Stock Exchange top
25 companies awards
The company was listed on the Karachi Stock Exchange in 1991. Based
on the exemplary dividends to the shareholders and other criteria of
Karachi Stock Exchange, FFC has consistently remained in the list of
top 25 best performing companies of Pakistan consecutively for 14
years since 1994. As a result of excellent performance over the years,
the company's ranking in the Karachi Stock Exchange list of 25
companies improved from fifth position in 1995 to second in 1996, it
was awarded the first position in 1997 and again second prize in 1998.
As of 2007, the company is at the 5th position.
Human Resource Development
A technical training centre was established within few years of commissioning of Plant-I. The training institute
provided training to personnel from a number of other organizations both inside and outside the country.

3. Strategic Business Units
 Associated Companies
1.FaujiKabirwala Power Company LTD (FKPCL) 2.Fauji Fertilizer Company Limited
3.Fauji Fertilizer Bin Qasim Limited 4.Fauji Cement Company Limited
5. Foundation Power Company Daharki 6. Mari Petroleum Company Limited
7. Fauji Akbar Portia Marine Terminal 8. Fauji Oil Terminal And Distribution

4. 9.Askari Cement Company
Products
1.FaujiKabirwala Power Company LTD (FKPCL)
 Plant Is A 157 MW Combined Cycle Power
2.Fauji Fertilizer Company Limited
 Sona Urea
 Sona Dap
 Ffc Sop
 Sona Boron
3.Fauji Fertilizer Bin Qasim Limited
 Granular Urea (Sona Urea)
 Di Ammonium Phosphate (Sona Dap)
4. Fauji Cement Company Limited
 Ordinary Portland Cement
 Low Alkali Ordinary Portland Cement
 Sulpjate Resistant Cement
5. Foundation Power Company Daharki
 Sona Urea
 Sona Dap
 Ffc Sop
 Sona Boron

5. 6. Mari Petroleum Company Limited
 Mari Seismic Services Unit (Msu)
 Mari Seismic Data Processing Center (Mspc)
 Mari Drilling Services Unit (Mdu)
 Mari Allied Services Unit (Masu) For Slick Line And Other Related Services
7. Fauji Akbar Portia Marine Terminal
 Warehousing (Long Term / Short Term Storage)
 Mechanical Cleaning Of Cargo
 Dust Aspiration
 Safe & Secure Environment Through Dedicated And Custom Built Silos To Avert Loss Of
Cargo Due To Rain Or Other Natural Calamities
 Loading Of Cargo Through
A) Spiral Loaders,
B) Conveyors,
C) Vacuators, And
D) Grabs
8. Fauji Oil Terminal And Distribution
 Oil Handling Facility Capable
 Handle All Types Of POL Products
 Fulfilling Pakistan's Energy Needs
9.Askari Cement Company
 Askari Cement
 Askari Green
 Concrete Cement
 Askari Lions
 Tameer Cement
 Askari For India
 Askari Jumbo Bag
 Faulad Cement
 Askari For South Africa

6. OUR VIEWS:
Benchmarking is an important facet of quality management. On the face of it FFC looks like it is
overconfident and is relying on its position as market leader to achieve success. Its lack of
benchmarking shows signs of corporate arrogance. FFC is advised to use benchmarking. If it is the
market leader it should benchmark itself against other international companies. Fertilizer sector is
strong in agrarian economies in such as India. Therefore FFC is advised to benchmark itself against
a fertilizer company which is bigger than itself
BCG Growth
Star
 Sona Urea
 Sona DAP
 FFC SOP
 Sona BORON
 Oil Handlig Facility LTD
 POL Products Handle
 Fulfilling Pakistan Energy
 Portland Ordinary Cement
Cash Cow
 Plant A157 MW Cycle Power
 Low Alkali Ordinary Cement
 Mari Allied Services

7. Question Marks
 Spiral Loader
 Mechanical Cleaning Of Cargo
 Dust Aspiration
DOG
 Mari Seismic Services Unit (Msu)
 Mari Seismic Data Processing Center (Mspc)
 Mari Drilling Services Unit (Mdu)
 Tameer Cement
 Askari Cement
Why Fuji Fertilizer products in star? Thereis Description of Products on Graphs