Sustaining Jan Andolan through digital waves: A digital platform for continuing interface with potential program participants for nutritional and early childhood development counselling even during COVID-19 pandemic
The document discusses a digital platform called "Tarang Suposhit Maharashtracha" that was launched in Maharashtra, India to continue providing nutritional counseling and early childhood development services during COVID-19 when in-person Anganwadi services were disrupted. The platform uses an IVR helpline, WhatsApp chatbot, broadcast calls, and social media to disseminate audio, video, text and poster information on nutrition and child development to over 9 lakh beneficiaries per month at a low cost. Initial results found it reached over 1.3 million WhatsApp users, 2.1 million IVR callers, and distributed targeted counseling calls and educational video and animated series to millions. The program aims to integrate these digital
Adaptive implementation of a community nutrition and asset transfer program d...POSHAN
Yunhee Kang, PhD, Johns Hopkins School of Public Health
Heeyeon Kim, PhD, independent consultant
Eunsuk Lee, PhD, Korea Institute for International Economic Policy
Md.Iqbal Hossain, World Vision Bangladesh
Jaganmay Prajesh Biswas, World Vision Bangladesh
Julie Ruel-Bergeron, PhD, World Bank
Yoonho Cho, World Vision Korea
Adaptive implementation of a community nutrition and asset transfer program d...POSHAN
Yunhee Kang, PhD, Johns Hopkins School of Public Health
Heeyeon Kim, PhD, independent consultant
Eunsuk Lee, PhD, Korea Institute for International Economic Policy
Md.Iqbal Hossain, World Vision Bangladesh
Jaganmay Prajesh Biswas, World Vision Bangladesh
Julie Ruel-Bergeron, PhD, World Bank
Yoonho Cho, World Vision Korea
POSHAN District Nutrition Profile_Balesore_OdishaPOSHAN
POSHAN District Nutrition Profiles (DNPs) draw on diverse sources of data to compile a set of indicators on the state of nutrition and its cross-sectoral determinants. The profiles are intended to be conversation-starters at the district level and to enable discussions about why undernutrition levels are high, and which factors, at multiple levels, might need to be addressed to improve nutrition.
PLEASE NOTE that POSHAN is regularly tracking data sources as they are released and updating the profiles accordingly.
POSHAN District Nutrition Profile_Bhadrak_OdishaPOSHAN
POSHAN District Nutrition Profiles (DNPs) draw on diverse sources of data to compile a set of indicators on the state of nutrition and its cross-sectoral determinants. The profiles are intended to be conversation-starters at the district level and to enable discussions about why undernutrition levels are high, and which factors, at multiple levels, might need to be addressed to improve nutrition.
PLEASE NOTE that POSHAN is regularly tracking data sources as they are released and updating the profiles accordingly.
POSHAN District Nutrition Profile_Balesore_OdishaPOSHAN
POSHAN District Nutrition Profiles (DNPs) draw on diverse sources of data to compile a set of indicators on the state of nutrition and its cross-sectoral determinants. The profiles are intended to be conversation-starters at the district level and to enable discussions about why undernutrition levels are high, and which factors, at multiple levels, might need to be addressed to improve nutrition.
PLEASE NOTE that POSHAN is regularly tracking data sources as they are released and updating the profiles accordingly.
POSHAN District Nutrition Profile_Bhadrak_OdishaPOSHAN
POSHAN District Nutrition Profiles (DNPs) draw on diverse sources of data to compile a set of indicators on the state of nutrition and its cross-sectoral determinants. The profiles are intended to be conversation-starters at the district level and to enable discussions about why undernutrition levels are high, and which factors, at multiple levels, might need to be addressed to improve nutrition.
PLEASE NOTE that POSHAN is regularly tracking data sources as they are released and updating the profiles accordingly.
UNDERSTANDING THE REALITY: THE PANDEMIC AND ITS EFFECTS
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Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
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Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
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Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
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Sustaining Jan Andolan through digital waves: A digital platform for continuing interface with potential program participants for nutritional and early childhood development counselling even during COVID-19 pandemic
1. DELIVERING FOR NUTRITION IN SOUTH ASIA
Implementation Research in the Context of COVID-19
26th November 2021
Shashwat Kulkarni
A digital platform for continuing interface with potential
program participants for nutritional and early childhood
development counselling even during COVID-19 pandemic
Sustaining Jan Andolan
through digital waves
Speaker
picture-in-picture
2. • Maharashtra has witnessed heavy tally and toll due to COVID-19 causing disruption
of Anganwadi services: counselling services, IEC activities, ECD
• Child's first 1000 days is crucial period for their holistic development – Window of
opportunity cannot be missed due to the pandemic
• Social media and other electronic media : information overload and created confusion
among parents
• Efforts for counselling services through WhatsApp group: Difficult to assess the
reach and the quality of counselling services and IEC material shared
• Launched “Tarang Suposhit Maharashtracha” - A digital platform for continuing
interface with potential beneficiaries for nutritional and ECD counselling which makes
government authorized information easily accessible as an adaptation to COVID-19.
• Important step towards “tele-nutrition” to achieve goals of “Saksham Mahila, Sudrud
Balak, Suposhit Maharashtra”
Background
3. • IVR helpline, broadcast calls, WhatsApp chatbot, and social
media handles
• Call or send a WhatsApp message at 8080809063
• Auto-generated broadcast calls reach beneficiaries with
targeted messages
• IEC material disseminated in the form of audio, video, poster,
text, etc. based on multiple dimensions associated with
nutrition and ECD
• “Ek Ghas Mayecha-Feeding with Care” special recipe video
series
• Intergenerational influencers: “Aajibaichya Gujgoshti-
Grandma’s stories” animated video series
Reach of 9 lakh beneficiaries per month at Rs. 4/- per child per
year
Tarang Suposhit Maharashtracha
4. ✓ Conducted market research to understand the financial viability of the project
✓ Content creation, pre-testing and cataloging of existing IEC material - voice overs for
IVR and Broadcast calls, “Ek Ghas Mayecha-Feeding with Care” recipe video series,
“Aajibaichya Gujgoshti-Grandma’s stories” animated video series
✓ Setting up of the digital platforms – IVR, Broadcast calls, WhatsApp chatbot
✓ Capacity building of frontline workers and monitoring the implementation for better
reach
Implementation
6. ❖ WhatsApp chatbot has seen 1.3 Million users and 37 million messages
❖ 2.1 Million people have called on the IVR Helpline
❖ Targeted counselling calls have reached more than 3.8 Million people
❖ “Ek Ghas Mayecha-Feeding with care” recipe video series reached more than 50000
people and helped in explaining nutritious recipes and responsive feeding.
❖ “Aajibaichya Gujgoshti” – “Grandma’s stories” animated video series reached more
than 30000 people and addressed myths related to children's first 1000 days in the
context of COVID-19
Results Achieved
8. • Integration of digital platforms to strengthen CBE, VHSND, and other SBCC
activities to achieve Poshan Abhiyaan goals
• Promotion of the digital platforms during home visits – empowering mothers to
access nutritional and ECD information at fingertips
• Expansion to include other programs/ issues - Women rights, child rights,
other department SBCC initiatives
• Developing dashboard to monitor district and block wise reach
Way Forward