A project rundown document of all mobile application projects executed by MixORG and our sister company Mobile Harvest Solutions Pvt Ltd

1. Project Rundown
ICT4D

2. Project
Literacy Neutral Family Planning Tool

3. Literacy Neutral Family Planning Tool
Project Overview
The rapid population growth in many developing nations has been attributed to the poor knowledge on family
planning among women. In many parts of the world the subject has been considered taboo and sensitive
because of cultural reasons.
A testable prototype for an intuitive, literacy-neutral, audio and video based mobile family planning information
service was designed. The mobile service addresses the challenge women, especially non-literate women,
face in accessing family planning information to educate themselves.
Funding and Partners
The project was funded by TEKES, a public Finnish Funding Agency for Technology and Innovation and
Department of Biotechnology (DBT), Govt. of India. Project was jointly executed in partnership with M4ID,
Finland.

4. Literacy Neutral Family Planning Tool
The service enables a woman to:
● access image, audio and video guided information on
family planning and contraceptive methods in the click
of a button.
● freely educate themselves at their own discretion
● record and send questions to Community Health
Workers (CHW) who respond to the sender via a
recorded message
● follow CHWs for information updates on the services
provided
● scan a picture within a family planning brochure using
the phone’s camera, to automatically retrieve
audio/video content relating to the topic depicted by the
picture

5. Literacy Neutral Family Planning Tool

6. Project
UN Women’s Wi-Net

7. UN Women’s Wi-Net
Project Overview
India has witnessed the world’s largest experiment in grassroots local democracy with a third tier of
governance – Panchayati Raj Institutions (Village Councils) and urban local bodies. With one-third of the seats
in these village councils reserved for women, the need to promote political leadership and governance among
women has become critical. The project aims to empower women elected representative to make public policy
and resource allocation patterns that are responsive to women’s human rights.
The Wi-Net platform was designed after extensive field research and focus group discussions, to address the
needs of women’s political empowerment. Using the Wi-Net platform, women elected representatives could
network with one another to share knowledge and learn from each other’s experience, much like today’s social
networks, but with a minimal learning curve.

8. UN Women’s Wi-Net
Funding
The project was funded by UN Women’s Regional Center of Excellence (RCoE), an UN organization
dedicated to gender equality and the empowerment of women.
Execution and Impact
The Wi-Net platform was deployed in Mehabhoob Nagar District in Andra Pradesh with the active involvement
of the local Zila Parishad (Block Development Office) in Oct, 2012. The platform provided deep insights into
the needs of the women representatives and how they interacted with the platform to both communicate this
need and to learn from peers. The learnings from this project were to play a crucial role in the design and
development of future mobile-based services that addressed the needs of a gender responsive governance in
other south-east asian countries that the UN Women focussed on. During the 4 months when the platform was
tested, there were over 1500+ exchanges of information and queries among the selected 30 women elected
representatives and other stakeholders within the project.

9. UN Women’s Wi-Net
The Win-Net platform enables the women elected
representatives to:
● use the visual and intuitive mobile app to network
with one another to improve governance
● ask questions and seek answers from peers and
other stakeholders such as the UN Women or Zila
Parishad office
● share their knowledge in the form of audio, video
or picture content with others on the platform
● use the ‘tagging’ capabilities to categorize the
content that they share, making the discovery of
such content easy
● gain knowledge by consuming content that others
share within their network

10. Project
Pink Army

11. Pink Army
Project Overview
Maternal health has emerged to become the de facto focus area of many public health programs initiated by
both public and private entities. The District of Sabarkantha in Gujarat is no stranger to such intervention
programs. The district has a fairly large group of Anganwadi (grassroot health worker) and ASHAs who are
constantly improving the lives of women and families in their community by offering key preventive health
services. While the health workers face many challenges such as lack of quality health content or lack of
necessary support system for knowledge upgradation; the administration faces far larger problems pertaining
to training of the health workers and tracking and monitoring their performance to improve the effectiveness of
the health workers.
Project ‘Pink Army’ intends to support these frontline health workers by giving them a mobile based tool that
puts a wealth of vernacular maternal health information in their hands. The interactive health content covers a
range of topics - from infant and adolescent health to pre or postnatal health. As the health workers use the
tool in their everyday discussions and meetings with women in their communities, the administration is able to
track and monitor their activity, using a web based dashboard, to draw valuable insights from them.

12. Pink Army
Partners
The project is supported by District of Sabarkantha, Gujarat. Namaste Life (NGO) with their vast experience in
the public health domain has been a valuable content partner. They were instrumental in mapping the topical
areas and in creating the interactive content.
Pilot and Scaling
The Pink Army mobile tool was launched by the Honorable Chief Minister of Gujarat in Jan, 2014. A small
group of health workers have been chosen by the district Zila Parishad (Block Development Center) to closely
study the impact of the mobile tool and to obtain feedback on it from all the various stakeholders. The project
is expected to be scaled to a hundred health workers within the district.

13. The mobile tool enables Health Workers (HW) to The service enables the administration to
● disseminate maternal health information to
beneficiaries on the ground
● enhance knowledge on new and old health topics
through continuing education
● experience the gamification within the app to
compete with oneself for improvement and leveling
up
● report a geo-tagged health case to the health
center by quickly taking a photo of the patient or
their health condition and adding a brief comment
on it
● engage with their audience using the interactive
quiz that is available for each health topic
● track and monitor performance of Health workers
● push new health content to the health workers
● assess the popularity of each health topic among
beneficiaries based on insights
● allocate monetary and non-monetory incentives to
HW’s based on their performance
● scale training efforts by making health content
available to the HW
● obtain reports submitted by HWs in real time and take
necessary action to deliver care
● effectively plan their health interventions based on
data collected to improve healthcare at the ground
level
Pink Army

14. Pink Army

15. Project
Physician Collaboration Platform

16. Physician Collaboration Platform
Project Overview
Case discussions and collaborations are a common phenomenon in the physicians world. Complex cases are
often solved by joint brainstorming sessions. The digital world today offers an unique opportunity for
physicians to collaborate across borders. However, the current platforms of collaboration used by physicians
like Whatsapp, Facebook and others have several technical limitations and major privacy issues.
WA case discussion platform was built with an extensive focus on the needs of the orthopedic physician
community. The platform enables physicians to tap into the collective intelligence of the orthopedic community
to understand and solve complex as well as odd cases. Using the platform, physicians can discuss cases by
sharing x-ray images, archive solved cases and obtain peer reviews/inputs on specific cases.
Partners
The project was built exclusively for Uttar Pradesh Orthopedic Association (UPOA) and
sponsored by Mankind Pharmaceuticals.

17. Physician Collaboration Platform

18. Project
Farmer Advisory System

19. Project Overview
With every new crop or crop variety a farmer faces the challenge of understanding the package of practices
associated with the crop. While the yield greatly depends on how religiously a farmer has adhered to the
package of practices, many farmers fail to achieve the yield as they struggle understanding and interpreting
the proposed best practices.
This project aims to help farmers improve their yield by providing accurate, timely and highly personalized
advisory. Through a simple and intuitive user interface (UI) that requires minimal literacy levels, a farmer can
provide basic information about the crop under plantation and the start of plantation. Based on these inputs, a
crop calendar kicks into place and the farmer begins to receive periodic calls giving him the necessary
advisory in the form of audio/video content.
Partners
The project was developed under the guidance of Indian Agriculture Research Institute (IARI).
Farmer Advisory System

20. Innovation and Research
The project received immense praise for its service design that makes innovative use of SD cards and call
simulations. The periodic calls received by the farmer aren’t real calls emerging from the telecom provider but
rather simulated calls that originate from within the app that is running in the background. Further more, by
completely removing the dependence on a telecom provider, the app functions even when no network is
available and the simulated calls come with zero cost.
The app was also designed after extensive behavioral study of illiterate and semi-literate farmers and how
they used their mobile devices. The project also considered factors such as poor network connectivity,
frugality, lack of knowledge on data connectivity, wide presence of feature phones among farmers and their
limitations, etc before arriving at an optimal service design.
Farmer Advisory System

21. Project
National Health Portal (NHP)

22. Project Overview
The Ministry of Health and Family Welfare, Government of India has set up the National Health Portal in
pursuance to the decisions of the National Knowledge Commission, to provide healthcare related information
to the citizens of India and to serve as a single point of access for consolidated health information. The
National Health Portal will achieve the above vision by collecting, verifying and disseminating health and
health care delivery services related information for all citizens of India.
The NHP mobile app acts as a mobile extension to the National Health Portal Project. The app features an
intuitive UI that makes the access and discovery of health information easy for the rural audience who are
predominantly illiterate or semi-literate. This health information service is planned to be deployed in the
panchayats that have recently been connected by broadband by the GoI. The solution has been built to work
on kiosks as well which can be stationed in various health centers at rural areas. Apart from making health
information accessible, the app also suggests the name, location, route and contact information of nearby
hospitals to the user, based on his/her current location.
National Health Portal

23. Project
MANCH - Community Media

24. MANCH - Community Media
Project Overview
MANCH is a Hindi word that translates as ‘platform’ or ‘forum’. Community Media MANCH is a platform for
community media practitioners. It is a platform that will enable community media practitioners across regions
to Share, Collaborate and learn from each others’ practice of content creation, community engagement, use of
technology, self governance and evaluation and share knowledge about many other aspects of their work.
The mobile app designed and developed for the MANCH platform, interfaces into an existing web based
system and supports sharing of audio, video, texts and image content by enabling community media groups to
apply a range of creative commons licenses to indicate how they would like their content to be used. The
platform aims to assist community media groups to enhance their capacity through productive collaborations
with their peers.

25. MANCH - Community Media
The app enables the registered community
members to:
● create and share audio, video, image and
textual content
● categorize content based on filters like
region, language, indicate sharing
permission, topic, etc
● search for media files uploaded by other
members of the community based on
specific filters
● browse media files shared by self over
time

26. About MixORG
As a full service digital media agency, MixORG helps organisations and brands to achieve more by providing
strategic, creative and technical expertise to harness the transformative potential of today’s digital landscape.
MixORG can provide services that cut across the digital spectrum. Our modus operandi is to understand every
aspect of your business and subsequently align our activities to help you achieve your goals. We strive to
ensure that our clients create a substantial revenue stream that is purely driven by this digital transformation.
In close collaboration with its sister concern Mobile Harvest, MixORG has executed several projects in the
ICT4D space. The company has vast experience in research and design of technology interventions for rural
development, health care, governance, community development etc.
MixORG offers services in the following domains
Social Media | ICT4D | Cyber Security | Healthcare IT | Mobile | Web

27. Awards & Recognition
● DST - Lockheed Martin's India Innovation Growth Program (IIGP) 2013 - Top 10 Innovations in India
● Innovative Startups Showcase ‘13 - TiE's India Internet Day - Top 3 Startups
● Rio Earth Summit - Life Apps Documentary Series - TvE and Al-Jazeera
● Lufthansa's Runway to Success ‘13 - Top 10 Startups
● TATA Social Enterprise Challenge 2013 - 2014 - Top 10 Social Enterprise
● Conquest ‘13 - International Startup Conclave - Top 10 Startups

28. MixORG Consulting Services Pvt. Ltd.
103 (First Floor), Lane 2 Westend Marg,
Saiyad-ul-Ajaib, New Delhi – 110030
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