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Sustainability ReportingDO I HAVE TO ?? Jennifer H. Elder CPA, CMA, CIA, CFF The Sustainable CFO jelder@sustainablecfo.com
WHAT IS SUSTAINABILITY?
DEFINITIONS OF SUSTAINABILITY
DO YOU HAVE TO REPORT ???
DO YOU HAVE TO ???
DO YOU HAVE TO ??? 32.1%
No one ever catches the back of the wave and reaches shore.  You’ve got to start paddling before the wave comes in…. Being ahead of the curve always leads to profits. Shai Agassi, CEO, Better Place
BE AHEAD OF THE CURVE!IT’S GOOD FOR BUSINESS!
BE AHEAD OF THE CURVE! OR BE LATE!
WHAT DO WE REPORT NOW?
WHAT IS SUSTAINABILITY REPORTING?
WHAT IS SUSTAINABILITY REPORTING? Names  Uses  Forms  Content  Standards
DIFFERENT NAMES Environmental Impact  Health & Safety  Community Affairs  Corporate Citizenship  Corporate Social 		Responsibility (CSR) Environmental, Social, 		Governance (ESG)
DIFFERENT USES Public relations  Communication  Improvement
DIFFERENT FORMS Separate report  Attachment to annual report  Combined report  Statement  Online report
DIFFERENT CONTENT Environmental impacts  Safety  Community service  Supply chain  Policy  Results
DIFFERENT STANDARDS G -3 Protocol  UN Global Compact  ISO 26000  Account Ability AA1000  Connected Reporting  		Framework  Sarbannes Oxley
DIFFERENT BUT SIMILAR Communication  Connects company to   		world  Address issues around risk  Process for measuring,  	disclosing, and being  		held accountable
NIKE
NIKE
NIKE
TOYOTA
TOYOTA
TOYOTA
TOYOTA
WALMART
HISTORY 1953 – Social Resp. of Businessmen 1989 – Ben & Jerry’s S/H Report 1995 – AccountAbility 1997 – Global Reporting Initiative 2000 – UN Global Compact 2002 – Sarbannes-Oxley 2004 – ISO 14000 2005 – Accounting for Sustainability 2010 – ISO 26000
WHY REPORT?  External Pressures !!!  Governmental regulation  NGO advocacy  Consumer concerns  Channel requirements  Investor Requirements
WHY REPORT - MANDATES !
WHY REPORT - UPSIDE! Identify & minimize legal & 	business risk Improve trust/credibility with  		stakeholders Enhance reputation and brand Increase customer loyalty
WHY REPORT - UPSIDE! Increase market share Gain competitive advantage Increase innovation Improve employee 	recruitment and retention
MAJOR STANDARDS
UN GLOBAL COMPACT  2000 - 18 members  2010 - 8,000+  Ten Principles: Human Rights Labor Environment Anti-Corruption
AccountAbility AA1000  1995 – DC/NY/London/Bejing  1999 – AA1000 Standards  Principles Standard covers: Inclusivity Materiality Responsiveness  Assurance standard
GLOBAL REPORTING INITIATIVE 2000 G-1 Standard, 2006 G-3  80 Indicators Economics Labor Practices Human Rights Society Product Responsibility Assurance
WHERE DO YOU BEGIN? 8 STEP PROCESS  Do your homework  Develop strategy  Establish goals  Create metrics  Engage stakeholders  Collect data  Evaluate results  Write the report
IT’S AN ONGOING PROCESS
BE AHEAD OF THE CURVE! OR BE LATE!
Jennifer H. ElderCPA, CMA, CIA, CFFThe Sustainable CFOThe GPS for your business!Consulting-On Demand CFO ServicesBusiness Coaching-Trainingwww.sustainablecfo.com 410.231.1881	jelder@sustainablecfo.com SustainableCFO
RESOURCES GRI www.globalreporting.org AccountAbility www.accountability.org UN Global Compact www.globalreporting.org Sustainable Business Institute www.sustainablebusiness.org
HOW TO READ A REPORT  CEO Statement Summary key facts Voice of stakeholders Issues
WHAT TO LOOK FOR IN A REPORT ? Timeframe Subjects covered Standards used KPI’S
WHAT TO LOOK FOR IN A REPORT ?  Trends  Interactivity  Consistency with prior  		reports  Verification

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Sustainability Reporting

  • 1. Sustainability ReportingDO I HAVE TO ?? Jennifer H. Elder CPA, CMA, CIA, CFF The Sustainable CFO jelder@sustainablecfo.com
  • 4. DO YOU HAVE TO REPORT ???
  • 5. DO YOU HAVE TO ???
  • 6. DO YOU HAVE TO ??? 32.1%
  • 7. No one ever catches the back of the wave and reaches shore. You’ve got to start paddling before the wave comes in…. Being ahead of the curve always leads to profits. Shai Agassi, CEO, Better Place
  • 8. BE AHEAD OF THE CURVE!IT’S GOOD FOR BUSINESS!
  • 9. BE AHEAD OF THE CURVE! OR BE LATE!
  • 10. WHAT DO WE REPORT NOW?
  • 12. WHAT IS SUSTAINABILITY REPORTING? Names Uses Forms Content Standards
  • 13. DIFFERENT NAMES Environmental Impact Health & Safety Community Affairs Corporate Citizenship Corporate Social Responsibility (CSR) Environmental, Social, Governance (ESG)
  • 14. DIFFERENT USES Public relations Communication Improvement
  • 15. DIFFERENT FORMS Separate report Attachment to annual report Combined report Statement Online report
  • 16. DIFFERENT CONTENT Environmental impacts Safety Community service Supply chain Policy Results
  • 17. DIFFERENT STANDARDS G -3 Protocol UN Global Compact ISO 26000 Account Ability AA1000 Connected Reporting Framework Sarbannes Oxley
  • 18. DIFFERENT BUT SIMILAR Communication Connects company to world Address issues around risk Process for measuring, disclosing, and being held accountable
  • 19. NIKE
  • 20. NIKE
  • 21. NIKE
  • 27.
  • 28.
  • 29. HISTORY 1953 – Social Resp. of Businessmen 1989 – Ben & Jerry’s S/H Report 1995 – AccountAbility 1997 – Global Reporting Initiative 2000 – UN Global Compact 2002 – Sarbannes-Oxley 2004 – ISO 14000 2005 – Accounting for Sustainability 2010 – ISO 26000
  • 30. WHY REPORT? External Pressures !!! Governmental regulation NGO advocacy Consumer concerns Channel requirements Investor Requirements
  • 31. WHY REPORT - MANDATES !
  • 32. WHY REPORT - UPSIDE! Identify & minimize legal & business risk Improve trust/credibility with stakeholders Enhance reputation and brand Increase customer loyalty
  • 33. WHY REPORT - UPSIDE! Increase market share Gain competitive advantage Increase innovation Improve employee recruitment and retention
  • 35. UN GLOBAL COMPACT 2000 - 18 members 2010 - 8,000+ Ten Principles: Human Rights Labor Environment Anti-Corruption
  • 36. AccountAbility AA1000 1995 – DC/NY/London/Bejing 1999 – AA1000 Standards Principles Standard covers: Inclusivity Materiality Responsiveness Assurance standard
  • 37. GLOBAL REPORTING INITIATIVE 2000 G-1 Standard, 2006 G-3 80 Indicators Economics Labor Practices Human Rights Society Product Responsibility Assurance
  • 38. WHERE DO YOU BEGIN? 8 STEP PROCESS Do your homework Develop strategy Establish goals Create metrics Engage stakeholders Collect data Evaluate results Write the report
  • 39. IT’S AN ONGOING PROCESS
  • 40. BE AHEAD OF THE CURVE! OR BE LATE!
  • 41. Jennifer H. ElderCPA, CMA, CIA, CFFThe Sustainable CFOThe GPS for your business!Consulting-On Demand CFO ServicesBusiness Coaching-Trainingwww.sustainablecfo.com 410.231.1881 jelder@sustainablecfo.com SustainableCFO
  • 42. RESOURCES GRI www.globalreporting.org AccountAbility www.accountability.org UN Global Compact www.globalreporting.org Sustainable Business Institute www.sustainablebusiness.org
  • 43. HOW TO READ A REPORT CEO Statement Summary key facts Voice of stakeholders Issues
  • 44. WHAT TO LOOK FOR IN A REPORT ? Timeframe Subjects covered Standards used KPI’S
  • 45. WHAT TO LOOK FOR IN A REPORT ? Trends Interactivity Consistency with prior reports Verification

Editor's Notes

  1. No not yet
  2. Per Corporate Register1992 – 26 companies2008 – 3,379US still lags (# reports)1992 -2008UK – 2,780US – 2,200Per PWC80% Global Fortune 250 report75% Europe S&P 35030% US S&P 500But growing 2005 32% of top 100 US cos2008 73%
  3. US still lags (# reports)1992 -2008UK – 2,780US – 2,200Per PWC80% Global Fortune 250 report75% Europe S&P 35030% US S&P 500But growing 2005 32% of top 100 US cos2008 73%
  4. CorporateRegister.com1992 – 26 reports2010 – 5,171 reports32.1% compound growth rate!US still lags (# reports)1992 -2008UK – 2,780US – 2,200Per PWC80% Global Fortune 250 report75% Europe S&P 35030% US S&P 500But growing 2005 32% of top 100 US cos2008 73%
  5. Harvard – 11 yr study found socially responsible companies had 4x sales growth and 8x employment growth than shareholder first companiesDJSI – 2010 DJI – 11%, DJSI North America 40 – 14.58%Total Of 18 indexes, 15 outperformed the DJI (3 Europe funds were exception)Domini 400 outperformed S&P 500 since inception in 1990
  6. Per Corporate Register1992 – 26 companies2008 – 3,379US still lags (# reports)1992 -2008UK – 2,780US – 2,200Per PWC80% Global Fortune 250 report75% Europe S&P 35030% US S&P 500But growing 2005 32% of top 100 US cos2008 73%
  7. Internal, external, 10Q, 10K, regulatory agencies, balanced scorecard
  8. Separate report – Vodafone 2007 report = 378 pgsCombined – Southwest Airline One ReportStatement – Monsanto 1 pageOnline - Nike
  9. Sometimes results are this year onlySometimes limited to good news only
  10. Connected Reporting – Prince Charles Accounting for Sustainability Project
  11. Social Responsibility of Businessmen – Howard Bowen
  12. 15 of 51 stock exchanges in World Federation of Exchanges have Environ or Sust IndexesSocially responsible investing grown 2005 – 2010 to $3.07 trillion - 34% growth (overall investments only 3%) no
  13. 1997 France co’s with 300+ employees report on 134 labor & emp indicators2004 Germany non-financial factors materially impacting business2004 Japan2006 UK all listed companies2007 Malaysia all listed companies2009 Sweden All state owned co’s201 US – SEC interpretive guidance disclosure of risk factors – should consider and disclose material impact of laws and regs on climate change including int’l accords and environmental impacts (Pepsi India - Kerala plant ordered by state to cut water use by 2/3)
  14. Inclusivity - people should have a say in the decisions that impact on themMateriality - decision makers should identify and be clear about the issues that matterResponsiveness - organisations should be transparent about their actions
  15. CERES – Coalition of Environmentally Responsible Economics
  16. Strategy:Why? What’s the purpose? How does it benefit your organization, how does it help you meet your mission?Who? Who’s your audience? Communicate in most appropriate mannerSet objectives and goals – tie to mission, benefit organizationMetrics – can’t manage what you don’t measure, get baseline readingsBenchmark against similar orgsStakeholders shareholders suppliers customers employeesReport – how - print or online, with annual report or separateWhen – annual or bi-annual
  17. Wash-Rinse-Repeat
  18. Per Corporate Register1992 – 26 companies2008 – 3,379US still lags (# reports)1992 -2008UK – 2,780US – 2,200Per PWC80% Global Fortune 250 report75% Europe S&P 35030% US S&P 500But growing 2005 32% of top 100 US cos2008 73%