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Using the World Wide Web
        to Sustain
 Independent Filmmaking

     - Production -
The Hunt for Gollum
Premiere on 8 May 2009

£3,000 budget (Cast & Crew volunteered)

6.8 million views on YouTube & Dailymotion

11,500 comments on YouTube & Dailymotion

Offline Premiere at London Comic Con

Screenings in Brazil, Switzerland, Spain,
France, Germany, Canada
Wikinomics
Openness

Peering

Sharing

Acting Globally




Ideagoras, Prosumers, 
New Alexandrians
Star Wars: Uncut
Communities
One Day on Earth vs. Life in a Day
Rethink Afghanistan
Tools
Story Telling
Cross-Platform
Story Telling
Cross-Platform
Story Telling
Cross-Platform
Story Telling
Cross-Platform
Story Telling
Cross-Platform

Interactivity
Story Telling
Cross-Platform

Interactivity
Story Telling
Cross-Platform

Interactivity
Story Telling
Cross-Platform

Interactivity
Story Telling
Cross-Platform

Interactivity

Docu-Games
Story Telling
Cross-Platform

Interactivity

Docu-Games

Machinima
Story Telling
Cross-Platform

Interactivity

Docu-Games

Machinima

Multi-Platform
Further Readings
Jon Reiss (2010). Think Outside the Box Office (invaluable; for US market)

Scott Kirsner (2009). Fans, Friends and Followers (lots of good examples)

Dave Evans (2008). Social Media Marketing. An Hour a Day

TrulyFreeFilm.HopeForFilm.com (Ted Hopeʼs Blog)

WorkBookProject.com (DIYDays, New Breed, etc.)

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Sustain Independent Filmmaking: Production

Editor's Notes

  1. Internet allows you to connect to people. Huge Tolkien fan base who would provide Crew and Actors but also Equipment for The Hunt for Gollum. This way, there is no need for Money anymore.
  2. Through Openness, people get together, Share ideas and solve problems - and this on a Global Level. Advantage: Wisdom of the Crowd, rather than the lone super-brain. E.g: YouTube, Wikipedia, Linux, Second Life but also The Hunt for Gollum.
  3. Another example for collaborative filmmaking.
  4. Communities that support collaborative filmmaking.
  5. Internet also speeds up the process of getting film to audience. Greenwald used this to stay on top of events in Afghanistan. He published short interviews immediately. Only later, he edited them together to the typical feature length film.
  6. Tools for Distribution, Marketing and Production of films.
  7. Story is extended online.
  8. Audiences make decisions in story-telling process. They interact with the story. Here: They can click on the map to decide what part of the story (which town, which date, which person?) they are interested in.
  9. Very sophisticated example: http://waterlife.nfb.ca/
  10. A game can be a stand-alone storytelling device or as addition to a film. Dafur is Dying: Game to understand the Genocide in Dafur.
  11. Make films in a virtual environment (Second Life, YouTube, Archive.org, webcams, betting sites, Pirate Bay, etc.?)
  12. Use multiple media synchronously to tell a story.
  13. Summary: It depends on your goals how you can use the Internet. But there are options to help with most of your problems.