This document is a resume for Susan Siegel that outlines her extensive professional experience in healthcare operations, business development, and strategic leadership. Over her 30+ year career, she has held executive roles at various healthcare companies where she spearheaded new service and product development, business growth strategies, and capital fundraising. She is currently the co-founder and partner of The RASA Project and founder of Blaede Consulting Group, providing strategic consulting services. She also actively volunteers in her community through various nonprofit leadership positions.
Tiffany McNeill Cover letter/Resume/Letters of recTiffany McNeill
Highly skilled, professional and compassionate Health Care Professional with a proven track record of over 16 years of success, dedication and superior service in the Clinical and Surgical areas. Also possesses over 4 years of Ophthalmic Management. Comfortable in a fast-paced environment with demonstrated ability in developing, building and maintaining positive and productive internal and external relationships on all levels. A valued team member who is able to quickly evaluate and assess a situation and apply analytical and critical thinking techniques to establish a solution. Able to work productively and independently, as well as part of a team. In pursuit of a rewarding management position utilizing my strong background in the health care field.
Highly analytical healthcare management professional combining more than four years of work in a clinical setting with proficiency in financial management, leadership, and positive clinical outcomes.
Tiffany McNeill Cover letter/Resume/Letters of recTiffany McNeill
Highly skilled, professional and compassionate Health Care Professional with a proven track record of over 16 years of success, dedication and superior service in the Clinical and Surgical areas. Also possesses over 4 years of Ophthalmic Management. Comfortable in a fast-paced environment with demonstrated ability in developing, building and maintaining positive and productive internal and external relationships on all levels. A valued team member who is able to quickly evaluate and assess a situation and apply analytical and critical thinking techniques to establish a solution. Able to work productively and independently, as well as part of a team. In pursuit of a rewarding management position utilizing my strong background in the health care field.
Highly analytical healthcare management professional combining more than four years of work in a clinical setting with proficiency in financial management, leadership, and positive clinical outcomes.
1. SUSAN SIEGEL
susanblaede@gmail.com
615.972.0121
www.linkedin.com/pub/dir/Susan/Siegel
EXECUTIVE SUMMARY
Passionate entrepreneur, leader, visionary, strategist, influencer and advocate, known for
creating and promoting dynamic partnerships, while excelling in healthcare operations,
development, customer service & funding. Respected author, speaker, presenter, and an
impactful board member within Nashville’s civic, business, healthcare, environment & arts
community.
PROFESSIONAL EXPERIENCE
2015-present Co-founder / Partner
The RASA Project | Live Well, LLC, Nashville, TN
- Crafting Business Plan
- Introducing team to mentors & potential investors
- Negotiating consultant contracts – legal, accounting, marketing
- Re-evaluating financial modeling, investors & contributors from
the initial Dohi project of more than 10 years ago
- Leading land search
2013-present Founder / Senior Partner
Blaede Consulting Group, LLC, Nashville, TN
- Strategic Planning
- Market Research Magic
- Focused Business Development
- Effective Fundraising
- Operational Savvy
- Cultures that Deliver
- Teams that Thrive
- Growth, Profitability & Sustainability
- Customer Service Beyond Expectation
2010-2013 CEO / Chief Strategic Officer
Dohi | Be Well, LLC, Nashville, TN
- Created direct Primary Care model concept
- Modeled to adhere to 2014 ACO standards
- Strategically planned for launch/subsequent national expansion
- Oversaw all P&L
- Conducted market research & led team in model validation
- Led overall PR/Marketing Strategic Planning
- Built a sustainable, scalable financial model; profitable in Y3
- Recruited top notch team of executives and professionals
2. - Spearheaded capital raise: $3mm
- Secured suppliers, pricing & contract negotiations
- Orchestrated product/service development
- Led space selection, design & build out
- Engaged design team to drive efficiencies
- Crafted Implementation Plan
- Managed Physician Practice
- Led Business Development
2008-2010 SVP / Product Development
PHS (ASGR), Brentwood, TN
- Led market research & new product development –
- Strategized Request for Proposal construction
- Produced 70-100 RFP responses/year
- Served on Executive Leadership Strategy Team
- Chaired Mortality & Morbidity Committee
- Served on Physician Practice Quality Management &
Marketing/PR Committee
- Created an integrated clinical approach for patient care
- Improved clinical and patient satisfaction outcomes to 97%
- Increased winning proposal ratio
- Implemented strategic Project Management
- Delivered 86% winning proposals
- Drove SharePoint build
- Led CEO Dashboard build
- Appointed Clinical Liaison for medical record build
- Negotiated new Bus Development opportunities
- Produced new revenue >$40mm in 2008; >$100mm in 2009
- Improved client satisfaction scores to just under 100%
2006-2008 SVP / Operations
CHD Meridian (ITRAX), Franklin, TN
- Operated national employer clinics; revenues of > $55 million
- Improved gross margin from previous year from 18 to 19.8%
- Appointed to President’s Strategy Team
- Grew clinics by 200%
- Managed staff of >600 healthcare professionals
- Oversaw national Physician Practice Management
- Led strategy to recruit physicians and NPs
- Chaired Strategic Marketing Committee
- Appointed Clinical Liaison for medical record development
- Orchestrated onsite clinic compliance
- Championed computer program buy
- Negotiated provider packages -
- Closed first rural MD hire in 3 years
- Achieved just under 100% in client and patient satisfaction
- Awarded CEO’s Leadership for 2007 & 2008
3. 2004-2006 Consultant
Matria Healthcare, Inc. (Inverness), Marietta, GA
- Led strategy for neonatal medical model
- Built marketing campaign to attract new relationships
- Orchestrated new product development for neonatal services
- Appointed Clinical Liaison for IT
- Delivered $5 million revenue increase over previous year
2003-2004 Director / Product Development
Healthways, Inc. (HWAY), Nashville, TN (while in grad school)
- Lead analyst of wellness and prevention trends
- Led strategic realignment for overall proactive health
- Led new product development of disease pathways
- Served as clinical lead in technology development
- Created results-driven models to enhance outcomes
1999-2002 VP / Clinical Operations & Financial Services
Paradigm Healthcare (Inverness Medical, IMA), Concord, CA
- Member of Executive Leadership Team
- Led new product development
- Served on Marketing Committee
- Oversaw neonatal care management by MDs, NPs, nurses, etc.
- Ensured hospital and post-discharge neonatal practice standard
of care
- Showed consistent $10 million savings from previous year
1990-1992 Executive Director / her health
Tenet’s Doctors Medical Center, Modesto, CA
- Created concept of first women’s health center for Tenet
- Negotiated key partnerships
- Built and led HR
- Conducted market research, branding, marketing & PR
- Created first Mortality & Morbidity conference for cancer
diagnosis and treatment
- Created STEP INTO THE LIGHT and drew national attention
from keynote speakers like Dr Susan Love, Linda Ellerbee, Dr.
Nancy Snyderman
1985-1999 VARIOUS POSITIONS with increasing responsibility:
Children’s Hospital Oakland, Oakland, CA
Eden Medical Center, Castro Valley, CA
Women’s Health Review, Santa Monica, CA/Marketing Officer
Tenet Health Care, Inc. (THC), Modesto, CA
4. EDUCATION & CERTIFICATIONS
Vanderbilt University – Owen Graduate School of Management, Nashville, TN
Candidate – Masters of Business Administration
Case Western Reserve University – FPB School of Nursing, Cleveland, OH
Bachelor of Science – Nursing
Stephens College, Columbia, MO
Associate of Arts – Journalism
Registered Nurse, BRN California
COMMUNITY LEADERSHIP
Cathedral of the Incarnation, Nashville: 2002-present
Eucharistic Minister
Lector
Parish Council
Room in the Inn
Capital Campaign
Eucharistic Ministry Coordinator
Heart & Soul Benefit for the American Heart Association: 2006-2013
Co-chair
Event & Sponsorship Chair
Event & Sponsorship Chair
Event Chair
Historic Germantown Board of Directors: 2010-2014
Board Member
Board Secretary
Oktoberfest / present
Sponsorship Chair
Marketing Chair
PUP Committee Chair / present
Communications Liaison
Dragon Boat Race Promoter / present
Development Committee / present
Assumption Catholic Church, Germantown: 2011-present
Eucharistic Minister
Lector
5. Cumberland River Compact BOD: 2012-2015
Board Member
Dragon Boat Sponsorship Chair
Marketing Chair
Fundraising Committee / present
Capital Campaign Committee
Nashville Education & Community Access TV Network BOD: 2012-2015
Board Member
Board President Pro-tem
Board Secretary
Fundraising Chair
Fundraising Committee
Neighborhood Resource Center (NRC) BOD: 2015-present
Fundraising Committee / present