Surviving in the new media universe
Opening Keynote:
Terry Kawaja, President & CEO, LUMA Partners
Cathleen Ryan, Chief Results Officer, MEA Digital
Brendan Moorcroft, CEO, Cadreon
The art of not relying on recall: The use of pop-up communities for mobile re...Merlien Institute
Presented by Bob Dance, Director of Research , Freshminds Research
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
The art of not relying on recall: The use of pop-up communities for mobile re...Merlien Institute
Presented by Bob Dance, Director of Research , Freshminds Research
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
Making Channels Work to Grow Your SaaS / Cloud BusinessLincoln Murphy
Presented this for OpSource on February 10, 2010.
The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.
While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries.
Social Media Implications to the Boston SIM ChapterJohn J Sviokla
Layers: The business implications of social media. I gave this talk to the Boston chapter of the Society for Information Management (SIM) on Thursday September 16, 2010 at the Burlington Marriott
Daden Emerging Technology Seminars - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
Helping mobile operators address revenue cannibalisation from OTT communicati...Mark Watts - Jones
This talk looks at the threat to mobile operator revenues from OTT communication services like WhatsApp and encourages mobile operators to not give up but to innovate and create services that their customers really want.
Includes meerkats and textfromdog.com.
Presented at the Future of Mobile in Cambridge June 2012.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Monetizing Multi-Tenancy in SaaS by Sixteen Ventures. Presented at SaaS Unive...Lincoln Murphy
Slides from the January 2010 SaaS University in Dallas, Texas presented by Lincoln Murphy of Sixteen Ventures. Monetizing Multi-Tenancy - Generating Revenue through Network Effect Data and the SaaS Ecosystem. Multi-tenancy is a key element of Software-as-a-Service (SaaS); but not for the reasons you think! Achieving economies of scale, streamlining software development, maintaining one line of source code, etc. are the widest-known benefits of multi-tenancy. The real magic happens when multi-tenancy is leveraged to unlock and enhance the Network Effect created by all customers using the same system. And when the Network Effect is itself leveraged by the Ecosystem, myriad opportunities present themselves to drive growth and revenue. These are what makes being a SaaS vendor so much better than being a Legacy Software vendor!
Making Channels Work to Grow Your SaaS / Cloud BusinessLincoln Murphy
Presented this for OpSource on February 10, 2010.
The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.
While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries.
Social Media Implications to the Boston SIM ChapterJohn J Sviokla
Layers: The business implications of social media. I gave this talk to the Boston chapter of the Society for Information Management (SIM) on Thursday September 16, 2010 at the Burlington Marriott
Daden Emerging Technology Seminars - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
Helping mobile operators address revenue cannibalisation from OTT communicati...Mark Watts - Jones
This talk looks at the threat to mobile operator revenues from OTT communication services like WhatsApp and encourages mobile operators to not give up but to innovate and create services that their customers really want.
Includes meerkats and textfromdog.com.
Presented at the Future of Mobile in Cambridge June 2012.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Monetizing Multi-Tenancy in SaaS by Sixteen Ventures. Presented at SaaS Unive...Lincoln Murphy
Slides from the January 2010 SaaS University in Dallas, Texas presented by Lincoln Murphy of Sixteen Ventures. Monetizing Multi-Tenancy - Generating Revenue through Network Effect Data and the SaaS Ecosystem. Multi-tenancy is a key element of Software-as-a-Service (SaaS); but not for the reasons you think! Achieving economies of scale, streamlining software development, maintaining one line of source code, etc. are the widest-known benefits of multi-tenancy. The real magic happens when multi-tenancy is leveraged to unlock and enhance the Network Effect created by all customers using the same system. And when the Network Effect is itself leveraged by the Ecosystem, myriad opportunities present themselves to drive growth and revenue. These are what makes being a SaaS vendor so much better than being a Legacy Software vendor!