Anyone can become a marketer. But the going may get tough. Because: Reality often bites. To meet the challenges of a typically wild and dangerous corporate environment, consider following some tried and tested principles.

1. SURVIVAL TRAINING
for marketers who dare to make a change

2. Anyone can become a marketer.
But the going may get tough.
Because: Reality often bites.
To meet the challenges of a typically wild and
dangerous corporate environment, consider
following some tried and tested principles.
[Based on real life experience.]

3. Get to know your
environment
Walk in your customers‘
shoes. Wear your colleagues‘
clothes. Put on your boss‘s
rose-coloured glasses.
The key to making the right
decisions is a great variety of
perspectives.

4. Find true
companions
Ever wondered why theories
from business books
sometimes don’t work out in
real life? People. They make
mistakes, they can get nasty
and they are unpredictable.
Always be kind. And look for
allies on every level.

5. Step back to see
the big picture
What are your company’s
goals? What is your
contribution to achieving
them? You don’t have to do
anything because other
people think it’s best.
Think for yourself.
Challenge odd decisions.

6. Use your energy
wisely
You can‘t change
everything and everyone.
Stop tilting at those
windmills.
Choose your battles.

7. Don‘t stop thinking
about tomorrow
The world is changing at a
very fast pace. If you intend
to shape things, you better
prepare.
Learn something new, read
books, talk to strangers and
think outside that corporate
box.

8. Speak clearly and
plainly
Bullshit Bingo is a game
many so-called experts like
to play.
Do not join them. Your
companions will
appreciate that – a lot.

9. Do not complain
about your
budget
If you are not in the
position to decide how
much money will be spent,
take what you are given.
Be creative. Make the best
of it.

10. Take on
responsibility
Do not wait for others to
tell you what to do.
Be bold. It is your life after
all.

11. And if you feel
like this is going
nowhere
Leave.
There is always another
challenge waiting for you
somewhere out there.

12. Any other suggestions?
Objections?
Do you need support in
challenging the status
quo at your company?
Let‘s talk…

13. www.freiwasser-marketing.com