The document summarizes the results of an interactive survey of 213 participants from 124 organizations in Brazil on business strategies and trends for 2014-2015. Key findings include: - Over half of respondents expected business growth above the average economy growth in 2014. - The most important focus areas for 2015 were reported as productivity increase (44%) and expansion (19%). - Regarding investments, 35% planned to increase investments compared to 2014 while 48% planned to invest at the same level. - The most important future trend was strategy and performance management (48%). - The main challenge to better performance in 2015 was seen as setting clear performance objectives (58%).

1. Results from the Interactive SurveyStrategy Execution Summit 2014September 2014Sample size: -213 participants -124 organizations Geographical Scope : Brazil

2. Regarding your business, the outcome this year (2014) will be:
1 –Well above the average growth of the economy
2 –Above the average growth of the economy
3 –The same as the average growth of the economy
4 –Below the average growth of the economy
15%
54%
23%
8%

3. What will be the most important focus of your organization in 2015:
1 -Expansion
2 -Innovation
3 –Productivity increase
4 –Risk Management
5 –Investments in Human Capital Development
19%
13%
44%
6%
19%

4. 1 –Increase investments
2 –Invest at the same level as 2014
3 –Decrease investments
35%
48%
17%
Compared to 2014, in 2015 your organization will:

5. From the presented future trends, which will be the most important one for your organization in 2015:
1 –Strategy formulation
2 –Strategy and performance management
3 –Project portfolio management
4 –Innovation management
5 –Operational excellence tools.
(six sigma, benchmarking, etc)
6 –Leadership and Culture
7%
48%
16%
12%
7%
10%

6. 1 –Support from leadership
2 –Result focused executives
3 –More collaboration among departments and business areas
4 –Mode advanced knowledge of management tools
5 –To finish implementations and standardize toold
18%
32%
30%
3%
18%
For the management tools to generate more results in 2015 we miss:

7. 1 –Attract and develop competencies
2 –Lead and live corporate values
3 –Set clear performance objectives and manage outcomes
4 –Attractive salaries and benefits
5 –Promote and stimulate collaboration
6 –Decision making decentralization within the organization
10%
4%
58%
0%
13%
15%
If human capital is key for strategy execution and use of management tools, what are the challenges for a better performance in 2015:

8. 1 –Innovation to stay in business
2 –Innovation to be in front of competition
3 -Innovation to be in the front row in 2015 and the
next two years.
4 –Transformational innovation to be in the front row within the
next years. Possible business model innovation.
5 –Innovation to develop new business models.
21%
21%
9%
36%
14%
What is the innovation level required for 2015:

9. 1 -Commercial
2 –Product and service development
3 –Operations -delivery
4 –Operations –post sales
5 –Administrative and Finance
6 –Human Resources
13%
25%
15%
11%
8%
28%
Which operational areas will need a transformational change in 2015:

10. 1 –First steps-studying opportunities and impact
2 –Only supporting legal adjustments that have been required.
3 -Management –Incorporating sustainability into the management
system. (“Its part of our business.”)
4 -Strategic –Integration osthe sustainability opportunities into
our business strategy. (“It gives us competitive advantages.”)
5 –Social Leadership-Market mobilization on the sustainability
opportunities. (“We have to guarantee that everybody is in it.”)
16%
27%
16%
30%
11%
In what stage of sustainable strategies does your organization fit into from those presented below:

11. 1 –Leadership support
2 –Middle management involvement and collaboration
3 –Insertion in the organization’s mission or reason of existence
4 –Need of governmental incentives that stimulate sustainability
management.
5 –Market incentives (clients, consumers and suppliers), credits that
stimulate the sustainability management
6 –Resource allocation to advance on the sustainability theme.
24%
14%
29%
8%
12%
12%
Which are the key success factors to implement sustainability strategies into your organization: