This document provides an overview of the Balanced Scorecard approach presented by TAVICO, a Belgian management consulting firm. It discusses:
1. TAVICO's background and services in management methods, people management, quality, personal development, and sales for industry and services clients.
2. The key concepts of the Balanced Scorecard, which translates strategy into objectives and measures across financial, customer, internal process, and learning & growth perspectives to achieve strategic goals.
3. How to develop a Balanced Scorecard, including defining strategic themes and objectives, key performance indicators, targets, and action plans to implement the strategy across the organization.
Marketorum is an experienced team of Business Strategists with expertise in technology and marketing based solutions.
Our solutions are based on in-depth research and facts found through Di2 methodology. This methodology is predicated on a proven, unique three-phase process which is comprised of discovery, innovation and implementation; and, has been used for finding solutions for leading worldwide organizations in a wide array of industry sectors, including hospitality, banking, consumer brands, human resources, executive recruiting, pharmaceuticals, medical and medical devices, specialty chemicals, technology and telecommunications, among others.
Marketorum is an experienced team of Business Strategists with expertise in technology and marketing based solutions.
Our solutions are based on in-depth research and facts found through Di2 methodology. This methodology is predicated on a proven, unique three-phase process which is comprised of discovery, innovation and implementation; and, has been used for finding solutions for leading worldwide organizations in a wide array of industry sectors, including hospitality, banking, consumer brands, human resources, executive recruiting, pharmaceuticals, medical and medical devices, specialty chemicals, technology and telecommunications, among others.
1Running head SALES MANAGEMENT PROCESS2SALES MANAGEME.docxaulasnilda
1
Running head: SALES MANAGEMENT PROCESS
2
SALES MANAGEMENT PROCESS
STATISTICAL PROCESS CONTROL PROCEDURE
Student Name
Institution Name
Professor Name
Course Name
Date
The discipline which mainly stresses the practical improvement of sales methods and management of an organization is defined as a Sales management process. It is an essential part of business as every sale as to go through the sales section either be products or services and getting profits. These are considered as indicators of performance and aim of sales management. It is the practice of controlling the sales department and its work. I have a sales team, and I manage it in a corporate firm. The process includes some elements which are very necessary to look into before proceeding into these stages:
· Planning of the sales
· helps to develop a proper and measured strategy for having profited from any angle and sets on the targets, resources, and activities. Marketing, strategic planning and the business plan with a more in-depth explanation of how the objectives can be achieved through sales (Baldauf, 2015).
· Appointing of the sales team
· is a very tough job as this leads to the future. It includes the job description, job analysis, and job qualifications.
· Incentives- Proper incentives should be prepared as sales quotas for the benefit of the company.
· Forecasting about the future weeks and months based on the data gathered
· Sales operations to move along forecasts. Our fashion company brings the shoes into market and color, finally producing the required item on time (Baldauf, 2015).
· Managing through a process of recognizing heads, better leads, growing opportunities and proposals, and excellent customer service.
· The main tool of sales is information technology, which helps to increase sales.
· Creating valuable customer and market information about the market and
· The setting of the aim and management doing for sales teams
· Creating the spirit of team development by training to bring out good skills
· Using techniques to move according to the fast competitive situations
· To remove the risk of sales failures.
· Having proper knowledge about the products, (Sharif, 2014).
TEAM FORMATION
The manager creates a team of a salesperson who helps to gather data. They help to get a proper place in the sales department as well as an organization as a whole. Specific training is given for the implementation of learning basics of selling and the main objectives of selling (Baldauf, 2015).
OBJECTIVE:
In this section, the main aim is to get the deal done with maximum profit. It is very uncommon that the sales professional goes through everyday positive sales with a customer from the beginning till the end. The salesman should from beginning till the end has to work for in this competitive market to convince and satisfy the customers about the value of the proposal. Objection handling should be a major point in the sales training program, (Carry, 20 ...
Webinar: The Balanced Scorecard What Does It Mean And How To Implement ItAli Zeeshan
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/4RQF-oUMgcw or watch the video at end of the slide
This webinar is designed as a practical guide to using the Balanced Scorecard.
The Balanced Scorecard is a system used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation
performance against strategic goals.
The Balanced Scorecard was originated by Drs Robert Kaplan (Harvard Business School) and David Norton as a framework to help managers consider both financial and non-financial aspects of their business and design performance metrics around them.
While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau
de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
About the Presenter:
Ian has over 30 years of business experience ranging from senior management positions, in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many
fields including both accredited and non-accredited courses.
Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.
progrow Strategy Implementation Services for SMEsProServ
progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process.
More details visit https://www.i-proserv.com/strategy-implementation/
Collaborate with us!
With a subscription to our software-as-a-service, we will quickly partner with you to put structure into your digital management strategy (the same way we do with ours) and give you the performance governance visibility you need to stop swimming in administration and start building your digital future
OUR PRODUCT - Super easy and fun to use
OUR TEAM - Experts from all areas of business management specialising in leadership, lean, operational excellence (to name a few)
THE PRICE - Very affordable !! (see details attached)
The Business Builder framework is designed to accurately determine at what stage your business is at present while at the same time highlighting critical areas that you need to focus on to ensure your business grows and succeeds.
Strategic improvement through the balanced scorecard and programme managementSimon Misiewicz
Optimise-GB provides you with a presentation that shows you how to execute your strategic plans positioned from the balanced scorecard via programme management methodologies to manage project portfolios. Please contact me should you have any questions on simon@optimise-gb.com and visit www.optimise-gb.com for more details. Many thanks Simon Misiewicz
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Nature’s Paradise Glamorous And Sustainable Designs For Your Outdoor Living S...Landscape Express
Create a harmonious blend of luxury and sustainability in your outdoor living space with eco-friendly kitchens, enchanting water features, and lush plant landscaping. Embrace energy-efficient appliances, solar lighting, rainwater harvesting, and native plants to enhance beauty while reducing environmental impact. Transform your space into a glamorous, eco-conscious retreat for relaxation and social gatherings.
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1Running head SALES MANAGEMENT PROCESS2SALES MANAGEME.docxaulasnilda
1
Running head: SALES MANAGEMENT PROCESS
2
SALES MANAGEMENT PROCESS
STATISTICAL PROCESS CONTROL PROCEDURE
Student Name
Institution Name
Professor Name
Course Name
Date
The discipline which mainly stresses the practical improvement of sales methods and management of an organization is defined as a Sales management process. It is an essential part of business as every sale as to go through the sales section either be products or services and getting profits. These are considered as indicators of performance and aim of sales management. It is the practice of controlling the sales department and its work. I have a sales team, and I manage it in a corporate firm. The process includes some elements which are very necessary to look into before proceeding into these stages:
· Planning of the sales
· helps to develop a proper and measured strategy for having profited from any angle and sets on the targets, resources, and activities. Marketing, strategic planning and the business plan with a more in-depth explanation of how the objectives can be achieved through sales (Baldauf, 2015).
· Appointing of the sales team
· is a very tough job as this leads to the future. It includes the job description, job analysis, and job qualifications.
· Incentives- Proper incentives should be prepared as sales quotas for the benefit of the company.
· Forecasting about the future weeks and months based on the data gathered
· Sales operations to move along forecasts. Our fashion company brings the shoes into market and color, finally producing the required item on time (Baldauf, 2015).
· Managing through a process of recognizing heads, better leads, growing opportunities and proposals, and excellent customer service.
· The main tool of sales is information technology, which helps to increase sales.
· Creating valuable customer and market information about the market and
· The setting of the aim and management doing for sales teams
· Creating the spirit of team development by training to bring out good skills
· Using techniques to move according to the fast competitive situations
· To remove the risk of sales failures.
· Having proper knowledge about the products, (Sharif, 2014).
TEAM FORMATION
The manager creates a team of a salesperson who helps to gather data. They help to get a proper place in the sales department as well as an organization as a whole. Specific training is given for the implementation of learning basics of selling and the main objectives of selling (Baldauf, 2015).
OBJECTIVE:
In this section, the main aim is to get the deal done with maximum profit. It is very uncommon that the sales professional goes through everyday positive sales with a customer from the beginning till the end. The salesman should from beginning till the end has to work for in this competitive market to convince and satisfy the customers about the value of the proposal. Objection handling should be a major point in the sales training program, (Carry, 20 ...
Webinar: The Balanced Scorecard What Does It Mean And How To Implement ItAli Zeeshan
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/4RQF-oUMgcw or watch the video at end of the slide
This webinar is designed as a practical guide to using the Balanced Scorecard.
The Balanced Scorecard is a system used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation
performance against strategic goals.
The Balanced Scorecard was originated by Drs Robert Kaplan (Harvard Business School) and David Norton as a framework to help managers consider both financial and non-financial aspects of their business and design performance metrics around them.
While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau
de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
About the Presenter:
Ian has over 30 years of business experience ranging from senior management positions, in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many
fields including both accredited and non-accredited courses.
Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.
progrow Strategy Implementation Services for SMEsProServ
progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process.
More details visit https://www.i-proserv.com/strategy-implementation/
Collaborate with us!
With a subscription to our software-as-a-service, we will quickly partner with you to put structure into your digital management strategy (the same way we do with ours) and give you the performance governance visibility you need to stop swimming in administration and start building your digital future
OUR PRODUCT - Super easy and fun to use
OUR TEAM - Experts from all areas of business management specialising in leadership, lean, operational excellence (to name a few)
THE PRICE - Very affordable !! (see details attached)
The Business Builder framework is designed to accurately determine at what stage your business is at present while at the same time highlighting critical areas that you need to focus on to ensure your business grows and succeeds.
Strategic improvement through the balanced scorecard and programme managementSimon Misiewicz
Optimise-GB provides you with a presentation that shows you how to execute your strategic plans positioned from the balanced scorecard via programme management methodologies to manage project portfolios. Please contact me should you have any questions on simon@optimise-gb.com and visit www.optimise-gb.com for more details. Many thanks Simon Misiewicz
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Nature’s Paradise Glamorous And Sustainable Designs For Your Outdoor Living S...Landscape Express
Create a harmonious blend of luxury and sustainability in your outdoor living space with eco-friendly kitchens, enchanting water features, and lush plant landscaping. Embrace energy-efficient appliances, solar lighting, rainwater harvesting, and native plants to enhance beauty while reducing environmental impact. Transform your space into a glamorous, eco-conscious retreat for relaxation and social gatherings.
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1. TAVICO
Zuidstationstraat 42
9000 Gent (Belgium)
Balanced Scorecard
Presentation
A philosophy and a method to achieve
the strategy of the company better and faster
2. Created in 1989
Consultants - trainers full time
Active in 5 area : Management methods, People
management, Quality, Personal development, Sales
Industry and services
Long term relations with the customer
Result oriented
Taylormade approach is our most important strenght
TAVICO
Zuidstationstraat 42
9000 Gent (Belgium)
3. CONTENT :
1. Facts, challenges and proposed solution
2. Balanced Scorecard : the concept
3. Balanced Scorecard: the added value
4. What and how to measure?
5. How to transform the strategy in an action plan
6. Who develop a Balanced Scorecard?
7. The support structure
8. The action plan
9. The training needs
10. The constraints and the advantages
4. THE CHALLENGES OF THE COMPANIES
TODAY
How to transform the company’s strategy( fastly) in
concrete actions?
How to act in order obtain the commitment of all the
stakeholders worldwide?
What to do in order to obtain coherence in the whole
organization?
What to act in order to do in an easy way the important
things to succeed?
How to adapt rapidly the strategy when changes occur?
5. 1.FACTS, CHALLENGES AND
PROPOSED SOLUTION
Worldwide surveys suggest that companies fail because:
They do not enough efforts to develop a realistic strategy
They involve and share not enough their strategy with
their managers( and employees)
they are unable to transform their strategy( fastly) in action
6. THE PROPOSED SOLUTION BY ROBERT S. KAPLAN
AND DAVID P. NORTON
A strategy focused organisation instead of a:
process focused………………... ISO 9000
customer focused……………… CRM
improvement focused……………Kaizen
method and figures focused……. EFQM
7. THE STRATEGY FOCUSED ORGANIZATION: 5 KEY
PRINCIPLES
Translate the strategy to operational terms
Align the organization to the strategy
Make the strategy everyone’s, everyday job
Make the strategy a continual process
Mobilize change trough strong effective leadership
8. 2. BALANCED SCORECARD: THE CONCEPT
A management approach centered on :
- A clear strategy
- Coherence
- Objectives
A company culture wich implicate the employees in the
strategy of the company
A measurement approach( Scorecard) with 20 to 25
performance indicators
A focus on 4 key issues: Business results, customer
satisfaction, processes, motivation and competence
9. THE 4 AXIS OF THE BALANCED SCORECARD
1. Financial
2.Customers
3. Processes
4. Employees
Strategy
and Vision
What level of motivation and what
competences
in order to realize the strategy?
What results to satisfy the shareholders and
assure the future of the company ?
What are the expectations of our
customers
and what to do to satisfy them?
How to organise the company in
order to be efficient ?
10. Translating a Mission into desired outcomes
MISSION Why we exist?
Core Values What we believe in?
Vision What we want to be
Strategy Our game plan
Balanced Scorecard Implementation and
focus
Strategic Initiatives What we need to do
Personal Objectives What I need to do
Strategic outcomes
Satisfied shareholders Delighted customers Effective processes Motivated and
prepared Workforce
11. BALANCED SCORECARD: THE LINK WITH THE
STRATEGY
To inform about
the strategy
Balanced Scorecard
To determine objectives
and means
to achieve the strategy
To use recognition
systems based
on the results
To receive feedback
on the strategy
and improve it
12. 3.THE ADDED VALUE OF THE BALANCED
SCORECARD
To communicate the strategy and obtain consensus
To explain the strategy to all the employees
To reflect regularly on the validity of the strategy
To transform the strategic goals in concrete and
measurable objectives
To align the whole organization on what’s essential
To obtain better and faster information about the
implementation of the strategy
13. 4. WHAT AND HOW TO MEASURE ?
Financial perspective :
Examples :
Net profit
Revenue
Return on investment
Return on required equity
Cash Flow
Return on assets…..
Customer perspective:
Examples :
Service satisfaction
Type and number of complaints
fidelity
Market share
Cross selling results
Acquisition of new customers
14. Internal process perspective:
- Examples:
The mastering of the process
The quality of the process
Cost of the process
Benchmarking ( internal company, competitors, others)
Number, gravity and occurrence of dysfunctions
Employees perspective :
- Examples:
Level of motivation
productivity
Level of competences
Absenteism
Image of the company by graduates
15. IMPORTANT
The Balanced Scorecard may not be a cluster of independent
indicators
The 20 to 25 indicators must be coherent, compatible and
reinforce each other
16. 5. HOW TO TRANSFORM THE STRATEGY IN
AN ACTION PLAN
Listen to the market
Define a strategy and communicate it( strategic map )
Determine Key Succes Factors to realize the strategy
Transform the key succes factors in performance indicators
(max 6 to 8)
Determine target objectives( your business dream )
Make a 3 year plan and determine the objectives for the first
year
Act , control, measure, recognize
17. 6. WHO DEVELOP A BALANCED
SCORECARD ?
The executive comittee for the whole company
Each strategic entity* which as autonomy and profit
responsibility
In a transversal approach
* Has the entity:
A own mission ?
A Strategy ?
External and – or internal customers ?
Processes ?
18. 7.THE SUPPORT STRUCTURE
The management team
A core team (with at least one member of the
management team)
The process owner ( must be a member of the
management team)
The managers
The employees
An external support
19. 8. ACTION PLAN
1. Preparation Who ? Duration ? Volume
consultant
1.1. Inform management team
1.2. Decide core team and « process owner »
1.3. Training core team and process owner
1.4. Develop the company concept and determine a pilot
1.5. Validate the concept
Consultant
Mgt. Team
Core team
Core team
Executives
0,5
-
3 x 0,5
2
1
1
0,5
3
2
2
2. Develop the strategy
2.1. Describe the strategy
2.2. Communicate it to the managers.
2.3. Inform the employees
Mgt. Team
Executives
Executives
2 3
3. Develop Balanced Scorecards (by entities)
3.1. Train the managers
3.2. Define performance indicators and target objectives.
3.3. Define the objectivs for the next year
3.4. Do a SWOT analysis
3.5 Develop an action plan
3.6 Validate it
Cadres
Core team
Consultant
½
½
½
½
4
20. 4. Consolidation and validation Who ? Duration? Volume
consultant
4.1. Consolidation of the output
4.2. Synthesis
4.3. Validation.
Core team
Core team
Executives
2
0,5
0,5
2
0,5
0,5
5. Action
5.1. Plan the actions
5.2. Inform employees
5.3 Execute
Managers
Managers
All
0,5
Ongoing
1
5
6. Measurement
6.1.Give feedback
6.2. Analyse results
6.3. Adjust
Core team
Core team
Executives,
Core team,
managers
1
1
2
3
23 to 30
training and
consulting
days
22. 10 .THE CONSTRAINTS AND THE
ADVANTAGES
OF THE APPROACH
Constraints:
Investing in information, sharing some « confidential » information
Investing in reflexion
Listening, persuading, involving, implicating…
Being pro- active and not reactive
Advantages
Everybody focused on what is essential: the achievement of the strategy
Easier to conduct the company
Easier to recognize the efforts and the results
More guarantee to achieve the expected results
23. HOW TO TRANSFORM THE STRATEGY IN
A MANAGEMENT APPROACH
Step 1:
Define strategic themes
Develop strategic objectives
Create strategic measures
Step 2:
Do a Swot analyse
Determine an improvement plan( 2 to 3 years)
Define the objectives for the first year
Communicate it to all
Step 3:
Act
Measure
recognize
24. Exemple
Financier Clients Processus Collaborateurs
Nous voulons passer
de 12 à 15 % de part
du marché
Le taux de
satisfaction de nos
clients doit atteindre
95 % sous peine d’en
perdre un %
Notre processus de
commande doit être
totalement maîtrisé.
Nos collaborateurs
du service X doivent
connaître le
processus de
commande
parfaitement.
Part du marché
15 %
Taux de satisfaction
95 %
Processus de
commande
100 % maîtrisé
Connaissance
100 %
12,8 % 97 % 4 % de rupture de
stock
Les intérimaires font
en moyenne 3
erreurs par jour les
15 premiers jours
Indicateurs
Résultat
Action
Objectifs
Performance
attendue
25. Exemple
Financier Clients Processus Collaborateurs
Nous voulons une
marge brute de 30 %
ce qui suppose que
notre pricing est
plutôt dans la classe
supérieure.
Le client n’achètera
que s’il reçoit un
service hyper rapide.
Notre processus de
service après-vente
doit être le plus
professionnel du
marché.
La connaissance
technique de nos
techniciens doit
permettre de
résoudre toutes les
pannes, sauf
exception.
Indicateurs
Résultat
Action
Objectifs
Performance
attendue
26. BEST PRATICES POUR IMPLIQUER LES
CADRES DANS LA DÉMARCHE
Communiquer et faire partager la stratégie, les grands
objectifs, les valeurs de l’entreprise.
Créer des groupes de travail* et leur demander de travailler en
4 phases:
déterminer les facteurs clés de succès et les transformer en
indicateurs de performance
vérifier la cohérence des indicateurs de performance des 4 axes
faire une analyse de situation existante et la faire valider
Proposer des solutions dans une vision multi-axes.
Confronter les groupes de travail (ensemble ou à travers les
animateurs)
Intégrer les objectifs de la Balanced Scorecard dans les
objectifs de département et personnels.
27. BEST PRACTICES POUR ANTICIPER ET GÉRER LES
CONSÉQUENCES DES ACTIONS
Former les cadres à « sortir du cadre »
Les motiver à accepter les conséquences des décisions
potentielles à prendre
Leur apprendre à gérer les conséquences des décisions
comment faire accepter le changement
comment motiver, mobiliser
28. HOW TO MEASURE ?
Figures
Perspective
Objectives Measures Targets Initiatives
Financial
Customer 10 7 2023: 9
2024: 7,8
Improve
Quality
Interface
Internal Rethink
CRM process
Learning
and growth
Train in
Communi
cation