Survey into kids video games preferences and behaviors, comparing 4/5 grades to 11/12 grades and between girls and boys

1. Joshua May
April 2013

2. Q2: Expenditures by kids on video
games?
60%
40 50%
35 None
30 40%
25 30%
20 None
15
Less than 20%
10 one 10% 0-$100
5
0%
0 One-two More than $100
More than
two
What does this data say?
• Kids spend well over an hour playing • The vast majority spend some money on
Games each day? video games purchases. With only 10%
• Most Kids play A LOT spending none of their own money.
• Elementary Kid play even MORE • Males spend more than girls, HS more than
• Girls play TOO ES

3. 100% 100%
90%
80% 80%
70%
60% 60%
50%
40% 40%
30%
20% No 20% No
10% 0%
0% Yes
Yes
Parents have more control at The data shows that video games are very
elementary school. social.
High School boys most social in playing games with
Vast majority have no rules. friends
100% 80%
80% 70%
60%
60%
40%
TV 50%
40%
30%
20%
0%
20%
10%
0%
No
Video Yes
Games

4. 50% 60%
45%
40% 50%
35%
30% Action 40%
25% 30% Mulltiple
20% Adventure
15% 20% Playstation
10% Shooter
5% 10%
Xbox
0% Sport 0%
Wii
Other
• Elementary children have more multi console
Boys have a preference for shooter games.
Girls and elementary kids are more diverse in their likes. families.
• High school kids have a preference for Xbox.
• Elementary school kids have a preference for
the Wii.
All Kids owned at least one console! • High school kids have a preference of consoles.
(more loyal)

5. 17%
Call of Duty
Halo
32 other games getting less than 2%
Just Dance
10%
50% Pokemon
Borderlands 2
5%
Little big Planet
5%
Assassin creed
5% Other
4%
3%