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Survey Analysis – Journey
Campaign
I asked this question so I could condense my audience down into a more specific
audience, so I know who my work should be appealing to.
From this I found out that 7.7% of my audience are 15 years old, 46.2% of my
audience are 16 years old and 46.2% of my audience are 17 years old
Similarly to the last question I asked this question just so I could define my
audience further than I have already.
From this question I found out that 76.9% of my audience identify as female and
the other 23.1% identify as male.
Seeing as my work is for the company Canon I figured it would good to find out
what percentage of my audience actually enjoy photography.
From this I found out that 83.3% of my audience enjoy photography, however
16.7% of my audience do not enjoy photography.
For the people in my audience who feel that they enjoy photography, I then thought it
would be good to see what percentage of them find the activity relaxing.
From this I found out that 62.2% of my audience do find photography relacing however
23.1% of my audience aren’t sure and 7.7% do not find the activity relaxing.
Seeing as my work is for the company Canon I figured I should ask this question so I
could see how many of those I’m making my work for actually know of the
company Canon and thankfully everyone who responded to the survey have heard
of the company Canon.
Seeing as I have decided to do a cultural take on Journeys part of it will be on street photography
and due to this I figured I should ask the audience if they enjoy street photography.
From this question I found out that 69.2 of my audience do find it appealing however 7.7% of my
audience aren’t sure and 23.1% of my audience do not find street photography appealing.
Another part of my work will focus n graffiti seeing as it a cultural aspect of a city so therefore, I
asked this question to see if my audience thought graffiti fit into the cultural journey theme I'm
aiming for.
61.5% Of my audience felt that graffiti were good for a cities culture however 23.1% weren’t sure
if it was and 15.4% of my audience felt graffiti wasn’t good for a cities culture.
Finally, I asked this question to see if those within my audience would actually
enjoy a print advertisement on the things I had mentioned above.
From this question I found that 53.8% of my audience would enjoy this, 23.1%
were undecided and 23.1% felt they wouldn’t enjoy this.

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Survey analysis – journey campaign

  • 1. Survey Analysis – Journey Campaign
  • 2. I asked this question so I could condense my audience down into a more specific audience, so I know who my work should be appealing to. From this I found out that 7.7% of my audience are 15 years old, 46.2% of my audience are 16 years old and 46.2% of my audience are 17 years old
  • 3. Similarly to the last question I asked this question just so I could define my audience further than I have already. From this question I found out that 76.9% of my audience identify as female and the other 23.1% identify as male.
  • 4. Seeing as my work is for the company Canon I figured it would good to find out what percentage of my audience actually enjoy photography. From this I found out that 83.3% of my audience enjoy photography, however 16.7% of my audience do not enjoy photography.
  • 5. For the people in my audience who feel that they enjoy photography, I then thought it would be good to see what percentage of them find the activity relaxing. From this I found out that 62.2% of my audience do find photography relacing however 23.1% of my audience aren’t sure and 7.7% do not find the activity relaxing.
  • 6. Seeing as my work is for the company Canon I figured I should ask this question so I could see how many of those I’m making my work for actually know of the company Canon and thankfully everyone who responded to the survey have heard of the company Canon.
  • 7. Seeing as I have decided to do a cultural take on Journeys part of it will be on street photography and due to this I figured I should ask the audience if they enjoy street photography. From this question I found out that 69.2 of my audience do find it appealing however 7.7% of my audience aren’t sure and 23.1% of my audience do not find street photography appealing.
  • 8. Another part of my work will focus n graffiti seeing as it a cultural aspect of a city so therefore, I asked this question to see if my audience thought graffiti fit into the cultural journey theme I'm aiming for. 61.5% Of my audience felt that graffiti were good for a cities culture however 23.1% weren’t sure if it was and 15.4% of my audience felt graffiti wasn’t good for a cities culture.
  • 9. Finally, I asked this question to see if those within my audience would actually enjoy a print advertisement on the things I had mentioned above. From this question I found that 53.8% of my audience would enjoy this, 23.1% were undecided and 23.1% felt they wouldn’t enjoy this.