This document is a survey that aims to understand consumer habits and perceptions related to fashion and clothing. It asks respondents about their demographics, shopping behaviors, spending habits, favorite brands, and perceptions of different brands like Nike. The survey collects both multiple choice and open-ended responses on topics like where participants like to shop, how much they spend, what brands they know and prefer, and their level of agreement with statements about brands like Nike. The purpose is to understand what shapes peoples' consumption habits as part of an undergraduate research project.