The document summarizes the results of a 48-hour Facebook campaign by the Elton John AIDS Foundation. Key metrics included a 3% increase in fans, over 4,000 interactions, and 1,279 shares. Photo posts by celebrities like Elizabeth Hurley and Trudy Styler generated much higher engagement rates than average posts. An analysis of the top fan contributors and a sentiment analysis of posts are forthcoming. The campaign was deemed a success in raising awareness and growing the Foundation's Facebook following.