Purposes of research and
importance in advertising.
Know More about your
Learn about your target
History of your product
What is popular in
What are people
To Gain people’s
Primary research is an investigation or experiments which is carried out
to find out about first hand data.
My Primary Research.
I shall make a questionnaire about Jordan Products
and ask the questions to my sporty friends and my
non sporty friends and see if the non sporty group
still wears Jordan products, not for sport but for
1. Do you own any type of Jordan product?
2. How much would you pay for a Jordan Item?
3. Is Jordan the type of brand you’d wear?
4. Where would you rank Jordan out of Nike, Adidas, Reebok,
Umbro? On popularity from 1-4
5. Do you like the style of Jordan trainers?
6. What words would you use to describe the Jordan Brand?
7.Even if you didn’t play a sport would you still wear Jordan
Purpose of my research.
The purpose of my research is to find out if “Would
people still wear Jordan clothing if they didn’t play a
sport’’. This will show how popular Jordan products
are in the case that people will still wear Jordan
products because they are so popular.