This document provides an overview of Procter & Gamble (P&G) India. It discusses that P&G India is a subsidiary of the world's largest consumer goods company and was established in India in 1964. It serves over 650 million consumers in India with popular brands like Vicks, Ariel, Tide, Whisper, Olay, Gillette, Pampers, Oral-B, Head & Shoulders and Duracell. The document also summarizes P&G's supply chain management approaches, including Collaborative Planning Forecasting and Replenishment and Consumer Driven Supply Network, and how it has collaborated with retailers like Walmart.

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2. MEMBERS OF GROUP 3
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3. Introduction to P&G
• P&G India is the subsidiary of world’s largest
consumer goods company Procter & Gamble.
• It is ranked 86 in the 2012 fortune 500 list with a
revenue of $ 82.5 billion.
• P&G India is one of the largest and amongst the
fastest growing consumer goods companies in
India.
• It was established in 1964,
• P&G India now serves over 650 million consumers
across India.
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4. EVOLUTION OF LOGO
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5. P&G India Products
The various brands are Vicks, Ariel, Tide,
Whisper, Olay, Gillette, Pampers, Oral-B, Head
& shoulders and Duracell etc.
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6. Supply chain management in
P&G
• Collaborative Planning Forecasting and
Replenishment (CPFR)
• Consumer Driven Supply Network (CDSN)
• Control Tower Program
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7. Collaborative Planning Forecasting
and Replenishment (CPFR)
• Improved responsiveness to consumer
demand
• Greater forecast accuracy with single
shared forecast
• Increase in sales
• Cost reduction
• Improved relationship between the trading
partners
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8. Consumer Driven Supply Network
(CDSN)
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9. P&G control Tower Program
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10. Changing Dynamics of the
Consumer Packaged Goods Industry
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11. Power of the consumer packaged
goods companies
• Consumer Understanding
• Innovation
• Brand-Building
• Manufacturing single product to multiple
products
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12. Shifting power to retailers
• Cost efficiencies
• Retailers like Wal-Mart
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13. Consumer as the King
• Highly price-sensitive
• Not loyal
• Demands
• Information on products and prices.
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14. Success factors for consumer packaged
goods companies
• Brand marketing
• Focus on sales
• Constant new product innovations in tune
with consumer needs and expectations
• Supply chain efficiencies.
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15. Supply Chain
Supply chain means , not only to measure internal costs and efficiencies
but also to focus on external processes with two aspects in mind
– (i) customer choice at the shelf and
– (ii) satisfaction of usage at home.
Question arises:
How can consumer packaged goods could be tracked ? In what ways can the companies access
real-time demand?
This can be done through integration of logistics to ensure close coordination between various
components across the supply chain that facilitates real time focus on inventory levels, capacity
outlooks and new technology drivers.
The company have to keep in mind the importance of winning the customers at the point of sale, both
manufacturers and retailers must initiate what is called as ‘Shelf-centred Collaboration’(SCC).
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17. Customized displays
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18. Store-specific promotions
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19. Tailored-to-consumer advertising
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22. Role of Information Technology in
Supply-Chain Integration
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24. Benefits of P&G and Walmart
Collaboration
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25. Bullwhip effect
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26. Bullwhip effect in P&G
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