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NOTE: If during the power-point transitions the slides appear “Jumpy” well…they 
Are…My PPT skills are very average …it is the best I can do…Bear with me… 
Supply AND Demand Together 
Time to get slapped upside the head with 
“The Invisible Hand”
Price 
of 
___ 
Market for _______________ 
Supply* 
Demand* 
Quantity of _________ 
Pe 
Qe
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
NOW: Something in this 
Market causes DEMAND 
To INCREASE by 50%. 
Qd=Qs
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
This means that at EVERY GIVEN 
PRICE the Quantity Demanded is 
Going to be 50% more. 
Qd=Qs 
Demand*
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
+50% 
+50% 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
This means that at EVERY GIVEN 
PRICE relative to Demand* the 
Quantity Demanded is going to be 
50% more. 
$2.00 
$.50 
+50% 
Demand* Demand 1 
50 75 225
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
Now we have a NEW Demand Curve 
Demand 1 
The Demand Curve has 
shifted to the RIGHT 
$2.00 
$.50 
Demand* Demand 1 
50 75 225
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Let’s assume for the moment 
that the PRICE does NOT 
change in reaction to this 
INCREASE in DEMAND 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
At a price of $1.00 the Quantity 
Demanded is going to be 150 BUT at a 
price of $1.00 there is still going to be 
a Quantity Supplied of 100. OUR 
MARKET IS IN DIS-EQUILIBRIUM!! 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
At this Price and Quantity Demanded 
There is no market---The Market 
Suppliers are NOT going to Supply that 
Quantity at that price. Quantity 
Demanded is GREATER than Quantity 
Supplied 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Why are Producers NOT going to 
supply 150 units at $1.00? Because 
to produce that additional 50 units 
it is going to cost them more in 
labor, materials, etc…To produce 
the additional 50 units they are 
going to have to get a higher 
price!!! 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
We have a SHORTAGE in the Market! 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price 
SShhoortrataggee
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
How do we eliminate this SHORTAGE? 
Adam Smith said “the Invisible Hand” 
Of the market will work to shrink the 
Shortage. 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price 
SShhoortrataggee
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
This is where it is crucial to understand 
the difference between a CHANGE in 
DEMAND or Supply vs a CHANGE in 
Quantity Demanded or Quantity 
Supplied 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
With our change in DEMAND 
finished we now turn the focus to 
MOVEMENTS along our new 
DEMAND CURVE Relative to 
MOVEMENTS along our SUPPLY 
CURVE…PRICE is going to dictate our 
changes in Quantity Demanded AND 
changes in Quantity Supplied 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 Notice: Quantity Demanded 
Is greater than Quantity Supplied 
At this price
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
Because there is a SHORTAGE in this 
market, the pressure on the price of 
the good is going to be UPWARD. 
Let’s assume the Price INCREASES 
to $1.20.
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
At $1.20 the Quantity Demanded 
(dictated by DEMAND 1) is 135 AND 
the Quantity Supplied (Dictated by 
Supply*) in 115. 
$1.20 
115 135
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Shortage 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
We are STILL not in Market 
Equilibrium…Quantity Demanded 
(135) is GREATER than Quantity 
Supplied (115)…A Shortage STILL 
exists in this market. The gap has 
closed some, but we are not in 
Market Equilibrium yet where 
Qd=Qs. 
$1.20 
135 
115
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
The pressure on the price is going to 
continue...Can you see where we 
are heading???? The SHORTAGE 
will only be cleared when we reach 
the intersection of Demand and 
Supply!! 
$1.20 
115 135
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
Some Demanders are falling by the 
wayside because as the price 
increases the quantity demanded 
decreases (Law of Demand). 
$1.20 
115 135
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
Current suppliers (producers) are 
INCREASING production (Quantity 
Supplied) in response to the higher 
price they are receiving (The Law of 
$1.20 Supply) 
115 135
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
Demand 1 
Qs-100 Qd=150 
At a Price of $1.40 (roughly) Qd = Qs at 
120 Units. 
$1.20 The market is back in Equilibrium. 
115 135 
$1.40 
120
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
This is a correctly labeled Supply and 
Demand graph showing an INCREASE in 
DEMAND…Notice I have replaced the 
numerical price and quantity with 
alphabetical designations and abbreviated 
the Demand and Supply Curves. This makes 
this is the way I would like you to draw and 
label your supply and demand graphs from 
now on. 
D* 
Pe 
D1 
P1 
Qe Q1
DECREASE IN DEMAND
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
ASSUMPTIONS: 
1. The Demand and Supply Curves 
Are rigid (they keep the same 
Shape/slope) 
2. The market equilibrium price is $1.00 and 
the equilibrium quantity (Qd=Qs) is 100 
units. 
Qd=Qs
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
Demand* 
100 
$1.00 
NOW: Something in this 
Market causes DEMAND 
To DECREASE by 50%. 
Qd=Qs
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
This means that at EVERY GIVEN 
PRICE the Quantity Demanded is 
Going to be 50% LESS. 
Qd=Qs 
Demand*
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
This means that at EVERY GIVEN 
PRICE relative to Demand* the 
Quantity Demanded is going to be 
50% LESS. 
$2.00 
$.50 
50 75 225 
-50% 
-50% 
-50% 
Demand* Demand 1 
25
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
This means that at EVERY GIVEN 
PRICE relative to Demand* the 
Quantity Demanded is going to be 
50% LESS. 
$2.00 
$.50 
50 75 225 
-50% 
-50% 
-50% 
Demand* Demand 1 
25
Supply and Demand 
Demand INCREASES 
Price 
of 
___ 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
-50% 
-50% 
-50% 
Demand 1 Demand* 
25 
Now we have a NEW Demand Curve 
Demand 1 
The Demand Curve has 
shifted to the LEFT
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
25 
Now we have a NEW Demand Curve 
Demand 1 
The Demand Curve has 
shifted to the LEFT
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
25 
Let’s assume for the moment 
that the PRICE does NOT 
change in reaction to this 
INCREASE in DEMAND
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qd=Qs 
$2.00 
$.50 
50 75 225 
25 
At a price of $1.00 the Quantity 
Demanded is going to be 50 BUT at a 
price of $1.00 there is still going to be 
a Quantity Supplied of 100. OUR 
MARKET IS IN DIS-EQUILIBRIUM!!
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
25 
At this Price and Quantity Demanded 
There is no market---The Market Demanders 
are NOT going to Demand that Quantity at that 
price. Quantity Supplied is GREATER than 
Quantity Demanded 
Notice: Quantity Demanded 
Is LESS than Quantity Supplied 
At this price 
Qd=50
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
We have a SURPLUS in the Market! 
SSuurprpluluss
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
This is where it is crucial to understand 
the difference between a CHANGE in 
DEMAND or Supply vs a CHANGE in 
Quantity Demanded or Quantity 
Supplied
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
With our change in DEMAND 
finished we now turn the focus to 
MOVEMENTS along our new 
DEMAND CURVE Relative to 
MOVEMENTS along our SUPPLY 
CURVE…PRICE is going to dictate our 
changes in Quantity Demanded AND 
changes in Quantity Supplied
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
Because there is a SURPLUS in this 
market, the pressure on the price of 
the good is going to be 
DOWNWARD. Let’s assume the 
Price DECREASES to $.85
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
At $.85 the Quantity Demanded 
(dictated by DEMAND 1) is 60 AND 
the Quantity Supplied (Dictated by 
Supply*) in 85. 
$.85 
60 85
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
$.85 
60 85 
We are STILL not in Market 
Equilibrium…Quantity Demanded 
(60 ) is LESS than Quantity Supplied 
(85)…A SURPLUS STILL exists in this 
market. The gap has closed some, 
but we are not in Market 
Equilibrium yet where Qd=Qs. 
Surplus
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
$.85 
60 85 
The pressure on the price is going to 
continue...Can you see where we 
are heading???? The SURPLUS will 
only be cleared when we reach the 
intersection of Demand and 
Supply!!
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
$.85 
60 85 
As the price decreases Demanders 
are increasing their Quantity 
Demanded because as the price 
Decreases the quantity demanded 
Increases (Law of Demand).
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
$.85 
60 85 
Current suppliers (producers) are 
DECREASING production (Quantity 
Supplied) in response to the LOWER 
price they are receiving (The Law of 
Supply)
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Demand 1 Demand* 
Quantity of _________ 
Supply* 
100 
$1.00 
150 
Qs=100 
$2.00 
$.50 
50 75 225 
Notice: Quantity Demanded 25 
Is LESS than Quantity Supplied 
At this price 
Qd=50 
$.85 
60 85 
At a Price of $.60 (roughly) Qd = Qs at 
75 Units. 
The market is back in Equilibrium. 
$.60
Supply and Demand 
Demand DECREASES 
Price 
of 
___ 
Quantity of _________ 
S* 
Pe 
Q1 
D 1 D* 
P1 
This is a correctly labeled Supply and 
Demand graph showing an DECREASE in 
DEMAND…Notice I have replaced the 
numerical price and quantity with 
alphabetical designations and abbreviated 
the Demand and Supply Curves. This is the 
way I would like you to draw and label your 
supply and demand graphs from now on. 
Qe

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Supply and Demand: Demand Increase and Decrease

  • 1. NOTE: If during the power-point transitions the slides appear “Jumpy” well…they Are…My PPT skills are very average …it is the best I can do…Bear with me… Supply AND Demand Together Time to get slapped upside the head with “The Invisible Hand”
  • 2. Price of ___ Market for _______________ Supply* Demand* Quantity of _________ Pe Qe
  • 3. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 NOW: Something in this Market causes DEMAND To INCREASE by 50%. Qd=Qs
  • 4. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* 100 $1.00 This means that at EVERY GIVEN PRICE the Quantity Demanded is Going to be 50% more. Qd=Qs Demand*
  • 5. Supply and Demand Demand INCREASES Price of ___ +50% +50% Quantity of _________ Supply* 100 $1.00 150 Qd=Qs This means that at EVERY GIVEN PRICE relative to Demand* the Quantity Demanded is going to be 50% more. $2.00 $.50 +50% Demand* Demand 1 50 75 225
  • 6. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* 100 $1.00 150 Qd=Qs Now we have a NEW Demand Curve Demand 1 The Demand Curve has shifted to the RIGHT $2.00 $.50 Demand* Demand 1 50 75 225
  • 7. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Let’s assume for the moment that the PRICE does NOT change in reaction to this INCREASE in DEMAND Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1
  • 8. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* At a price of $1.00 the Quantity Demanded is going to be 150 BUT at a price of $1.00 there is still going to be a Quantity Supplied of 100. OUR MARKET IS IN DIS-EQUILIBRIUM!! Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1
  • 9. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* At this Price and Quantity Demanded There is no market---The Market Suppliers are NOT going to Supply that Quantity at that price. Quantity Demanded is GREATER than Quantity Supplied Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price
  • 10. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Why are Producers NOT going to supply 150 units at $1.00? Because to produce that additional 50 units it is going to cost them more in labor, materials, etc…To produce the additional 50 units they are going to have to get a higher price!!! Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price
  • 11. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* We have a SHORTAGE in the Market! Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price SShhoortrataggee
  • 12. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* How do we eliminate this SHORTAGE? Adam Smith said “the Invisible Hand” Of the market will work to shrink the Shortage. Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price SShhoortrataggee
  • 13. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* This is where it is crucial to understand the difference between a CHANGE in DEMAND or Supply vs a CHANGE in Quantity Demanded or Quantity Supplied Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price
  • 14. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* With our change in DEMAND finished we now turn the focus to MOVEMENTS along our new DEMAND CURVE Relative to MOVEMENTS along our SUPPLY CURVE…PRICE is going to dictate our changes in Quantity Demanded AND changes in Quantity Supplied Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Notice: Quantity Demanded Is greater than Quantity Supplied At this price
  • 15. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Because there is a SHORTAGE in this market, the pressure on the price of the good is going to be UPWARD. Let’s assume the Price INCREASES to $1.20.
  • 16. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 At $1.20 the Quantity Demanded (dictated by DEMAND 1) is 135 AND the Quantity Supplied (Dictated by Supply*) in 115. $1.20 115 135
  • 17. Supply and Demand Demand INCREASES Price of ___ Shortage Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 We are STILL not in Market Equilibrium…Quantity Demanded (135) is GREATER than Quantity Supplied (115)…A Shortage STILL exists in this market. The gap has closed some, but we are not in Market Equilibrium yet where Qd=Qs. $1.20 135 115
  • 18. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 The pressure on the price is going to continue...Can you see where we are heading???? The SHORTAGE will only be cleared when we reach the intersection of Demand and Supply!! $1.20 115 135
  • 19. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Some Demanders are falling by the wayside because as the price increases the quantity demanded decreases (Law of Demand). $1.20 115 135
  • 20. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 Current suppliers (producers) are INCREASING production (Quantity Supplied) in response to the higher price they are receiving (The Law of $1.20 Supply) 115 135
  • 21. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 Demand 1 Qs-100 Qd=150 At a Price of $1.40 (roughly) Qd = Qs at 120 Units. $1.20 The market is back in Equilibrium. 115 135 $1.40 120
  • 22. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* This is a correctly labeled Supply and Demand graph showing an INCREASE in DEMAND…Notice I have replaced the numerical price and quantity with alphabetical designations and abbreviated the Demand and Supply Curves. This makes this is the way I would like you to draw and label your supply and demand graphs from now on. D* Pe D1 P1 Qe Q1
  • 24. Supply and Demand Demand DECREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 ASSUMPTIONS: 1. The Demand and Supply Curves Are rigid (they keep the same Shape/slope) 2. The market equilibrium price is $1.00 and the equilibrium quantity (Qd=Qs) is 100 units. Qd=Qs
  • 25. Supply and Demand Demand DECREASES Price of ___ Quantity of _________ Supply* Demand* 100 $1.00 NOW: Something in this Market causes DEMAND To DECREASE by 50%. Qd=Qs
  • 26. Supply and Demand Demand DECREASES Price of ___ Quantity of _________ Supply* 100 $1.00 This means that at EVERY GIVEN PRICE the Quantity Demanded is Going to be 50% LESS. Qd=Qs Demand*
  • 27. Supply and Demand Demand DECREASES Price of ___ Quantity of _________ Supply* 100 $1.00 150 Qd=Qs This means that at EVERY GIVEN PRICE relative to Demand* the Quantity Demanded is going to be 50% LESS. $2.00 $.50 50 75 225 -50% -50% -50% Demand* Demand 1 25
  • 28. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* 100 $1.00 150 Qd=Qs This means that at EVERY GIVEN PRICE relative to Demand* the Quantity Demanded is going to be 50% LESS. $2.00 $.50 50 75 225 -50% -50% -50% Demand* Demand 1 25
  • 29. Supply and Demand Demand INCREASES Price of ___ Quantity of _________ Supply* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 -50% -50% -50% Demand 1 Demand* 25 Now we have a NEW Demand Curve Demand 1 The Demand Curve has shifted to the LEFT
  • 30. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 25 Now we have a NEW Demand Curve Demand 1 The Demand Curve has shifted to the LEFT
  • 31. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 25 Let’s assume for the moment that the PRICE does NOT change in reaction to this INCREASE in DEMAND
  • 32. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qd=Qs $2.00 $.50 50 75 225 25 At a price of $1.00 the Quantity Demanded is going to be 50 BUT at a price of $1.00 there is still going to be a Quantity Supplied of 100. OUR MARKET IS IN DIS-EQUILIBRIUM!!
  • 33. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 25 At this Price and Quantity Demanded There is no market---The Market Demanders are NOT going to Demand that Quantity at that price. Quantity Supplied is GREATER than Quantity Demanded Notice: Quantity Demanded Is LESS than Quantity Supplied At this price Qd=50
  • 34. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 We have a SURPLUS in the Market! SSuurprpluluss
  • 35. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 This is where it is crucial to understand the difference between a CHANGE in DEMAND or Supply vs a CHANGE in Quantity Demanded or Quantity Supplied
  • 36. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 With our change in DEMAND finished we now turn the focus to MOVEMENTS along our new DEMAND CURVE Relative to MOVEMENTS along our SUPPLY CURVE…PRICE is going to dictate our changes in Quantity Demanded AND changes in Quantity Supplied
  • 37. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 Because there is a SURPLUS in this market, the pressure on the price of the good is going to be DOWNWARD. Let’s assume the Price DECREASES to $.85
  • 38. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 At $.85 the Quantity Demanded (dictated by DEMAND 1) is 60 AND the Quantity Supplied (Dictated by Supply*) in 85. $.85 60 85
  • 39. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 $.85 60 85 We are STILL not in Market Equilibrium…Quantity Demanded (60 ) is LESS than Quantity Supplied (85)…A SURPLUS STILL exists in this market. The gap has closed some, but we are not in Market Equilibrium yet where Qd=Qs. Surplus
  • 40. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 $.85 60 85 The pressure on the price is going to continue...Can you see where we are heading???? The SURPLUS will only be cleared when we reach the intersection of Demand and Supply!!
  • 41. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 $.85 60 85 As the price decreases Demanders are increasing their Quantity Demanded because as the price Decreases the quantity demanded Increases (Law of Demand).
  • 42. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 $.85 60 85 Current suppliers (producers) are DECREASING production (Quantity Supplied) in response to the LOWER price they are receiving (The Law of Supply)
  • 43. Supply and Demand Demand DECREASES Price of ___ Demand 1 Demand* Quantity of _________ Supply* 100 $1.00 150 Qs=100 $2.00 $.50 50 75 225 Notice: Quantity Demanded 25 Is LESS than Quantity Supplied At this price Qd=50 $.85 60 85 At a Price of $.60 (roughly) Qd = Qs at 75 Units. The market is back in Equilibrium. $.60
  • 44. Supply and Demand Demand DECREASES Price of ___ Quantity of _________ S* Pe Q1 D 1 D* P1 This is a correctly labeled Supply and Demand graph showing an DECREASE in DEMAND…Notice I have replaced the numerical price and quantity with alphabetical designations and abbreviated the Demand and Supply Curves. This is the way I would like you to draw and label your supply and demand graphs from now on. Qe