This document provides a 4-step process for conducting a feasibility study to determine the demand for additional hotel rooms in a given market over a 5-year period: 1. Calculate the average occupancy rate of competitive hotels, which is currently 77.7% 2. Calculate the composite annual growth rate of demand sources (business, conventions, vacationers), which is 8% 3. Forecast future demand for rooms annually by applying the 8% growth rate, reaching 1,321 rooms demanded in year 5 4. Calculate the number of additional rooms required each year by dividing demand by a target 70% occupancy rate, reaching a need for 731 additional rooms by year 5.