ITC was incorporated in 1910 as Imperial Tobacco Company of India and is headquartered in Kolkata. ITC has diversified into five key business segments: FMCG, hotels, paperboards & packaging, agriculture, and IT. ITC has many popular brands such as Classic cigarettes, Aashirvaad food products, Vivel personal care products, and Classmate stationery. The company uses bar coding and an automated IT system to efficiently manage its large and diverse product inventory across India. ITC takes costs advantages through economies of scale, strong brand marketing, and utilizing technology in its distribution network.

2. -Vaibhav Jain(33)
-Pujan Vora(09)
Guided By:
-Mrs. Mansi gaur

3.  ITC was incorporated in the year August 24, 1910 under the name of “Imperial Tobacco
Company of India.
 Company Solely focused on the growth and strengthening its cigarettes and leaf tobacco
business.
 ITC’s headquartered in Kolkata, West Bengal.
 ITC revenue according to 2015-2016 is about US $ 8.00 Billion.
 ITC is the first corporate to receive the Annual FICCI Outstanding Vision Corporate Triple
Impact Award in 2007 for the contribution in the building economic, social and natural capital for
the nation. ITC creating world class brand that put India first.
 ITC is a Conglomerate Indian company having five Segments :--
• FMCG (Fast Moving Consumer Goods).
• Hotels
• Paperboards & Packaging
• Agriculture business
• Information Technology
Introduction to ITC Industry

4. Hotel
Cigarettes
Incense
Sticks
Personal
Care
Safety
MatchesAgricultural
Industry
Information
Technology
Paperboards
Packaged
Foods
Stationery
Branded
Apparel
PRODUCT PROFILE

5. Cigarettes & Cigars: Insignia, India Kings, Lucky Strike, Classic, Gold
Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake,
Silk Cut, Duke & Royal.
Foods: Aashirvaad, Sun feast, Bingo!, Yippee!, Kitchens of India, B
Natural, mint-o, Candyman and GumOn. ITC's Foods business also
exports its products to the key geographies of North America,
Africa, Middle East and Australia.
Personal Care: 'Essenza Di Wills', 'Fiama', 'Vivel', "Engage"
and 'Superia' brands has received encouraging consumer response
and is being progressively extended nationally.
FMCG Product of ITC

6. 
Education and Stationery: Classmate, Paperkraft
Lifestyle Retailing: Wills Lifestyle & John Players.
Safety Matches: Aim & i Kno.
Agarbattis: Mangaldeep
FMCG Product of ITC

9. 
Distribution Network of ITC

10. 
All ITC products were bar coded at the retail level. ITC also
bar code their products at the warehouse itself. This is
expected to help ITC keep track of product manufacturing
time, thereby enabling implementation of first-
manufactured-first-out (FMFO) strategy, which means
items manufactured first are shipped out of the factory
and the warehouse earlier than products manufactured
later. This has been facilitated by the implementation of
identification technologies and controlled batch
management processes.
The automated IT systems will not only keep track of date-of
manufactuing, but also details like weightage and the
factory location that manufactured respective products.
Inventory Strategy

11. 
• Consists of diverse categories with different priorities
• More than 1000+ Stock keeping unit
• Buying Value $68 MM
• Warehousing space of more than 3.5m SFT
around55+Locations
• Products manufactured at 45+ plants
• More than 650 trucks moved every day
• Direct distribution from factories to Distributors
• Indirect movement through Regional Distribution Center
• Combination of Rail/Road/Sea movement within the
country depending on the product type
Transportation

12. 
Sales and sales growth are high.
Reserve and surplus are high.
Distribution channel is effective which is
based on technology(delivery van, computer,
warehouse, sales force).
Huge investment in advertisement
Huge investment in plant & machinery,
computers, servers and other IT equipments.
How ITC Take cost Advantage

13. 
1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes
FMCG, Hotel chains, paper & packaging and agri-
business
4. Over 6500 E-Choupal CSR activities and sustainability
initiatives enhance ITC’s brand image reaching over 4
million farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities
ITC Different from competitor

14. 