ITC is an Indian conglomerate founded in 1910. It operates in various industries including FMCG, hotels, paperboards, and agriculture. ITC has over 25,000 employees and is headquartered in Kolkata. Some of ITC's major brands include Aashirvaad, Bingo!, Classmate, Fiama, Vivel and Wills. ITC aims to enhance wealth for stakeholders through world-class performance while delivering sustainable value. It also runs various social initiatives focused on farmer welfare, education, and environmental sustainability.

1. Mega Project Presentation On
ITC Company
Presented to : Mr. Arun Panuli
Presented by : Amit Shukla
Priya Rani
Rakesh Pande
Rao Shakir
Student : Master of Business Administration (M.B.A.)1st year
Quantum School of Business,
Roorkee, Uttrakhand (INDIA)
Date : 22st November2014
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2. ITC AT A GLANCE
Industry: Conglomerate; Public
Founded: On August 24,1910
CEO: Yogesh Chander Deveshwar
Headquartered: Kolkata; West Bengal
Employees: 25,959 app.
Diversification: FMCG, Hotels, Paperboard and
Packaging, Agri Business & IT
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3. HISTORY OF ITC
 24 AUG1910 – ITC incorporated under the name of ‘Imperial
Tobacco Company of India Limited’.
 1925 – Started Packaging and Printing business beside
cigarette manufacturing
 1975 - started HOTEL BUSINESS as ‘ITC- Welcome Group
Hotel Chola’
 1979 – started Paperboard business
 2000-10 – started manufacturing Greeting, Gifting and
Stationary Products
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4. FMCG
 Fast-moving consumer goods (FMCG) are products that are sold
quickly and at relatively low cost
 Though the profit margin made on FMCG products is relatively
small, they are generally sold in large quantities, thus the
cumulative profit on such production can be substantial
 Examples such as soft drinks, over the counter drugs, toys,
processed foods and many other consumables.
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5. FMCG Companies in India
 Hindustan Uniliver
 ITC
 Amul
 Godrej Consumer Products limited
 Dabur India Lit.
 Emami
 Colgate Palmolive India Limited
 Zydus Wellness
 Britannia
 Wipro
 Cavinkare
 Parle Agro
 Nirma 5

6. Vision & Mission
 VISION - Sustain ITC’s position as one of India’s most valuable
co-operation through world class performance, creating growing
values for the Indian economy and the companies stakeholders
 MISSION - To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior &
sustainable stakeholder value
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7. Objective
 Building awareness and improving the availability and use of
trade intelligence
 Enhancing policies for the benefit of exporting enterprises
 Building the export capacity of enterprises to respond to
market opportunities
 Mainstream inclusiveness and sustainability into trade
promotion and export development
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8. Board of Directors
 Chairman : Mr. Y C Deveshwar
 Executive Directors : Nakul Anand, P V Dhobale, K N Grant
 Non Executive Directors : A Baijal, S Banerjee, A Duggal, A V
Girija Kumar, S H Khan, R E Lerwill, S B Mainak, S B
Mathur, P B Ramanujam, S S H Rehman, Meera Shankar, K
Vaidyanath
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9. Logo Of ITC
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10. Cigarette as starters
 Insignia
 India Kings
 Classic
 Gold Flake
 Silk Cut
 Navy Cut
 Scissors
 Capstan
 Berkeley
 Bristol
 Flake
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11. ITC Hotels
 ITC Grand Chola, Chennai
 ITC Grand Bharat, Gurgaon
 ITC Maurya, New Delhi
 ITC Maratha, Mumbai
 ITC Gardenia, Bengaluru
 ITC Windsor, Bengaluru
 ITC Grand Central, Mumbai
 ITC Sonar, Kolkata
 ITC Kakatiya, Hyderabad
 ITC Rajputana, Jaipur
 ITC Mughal, Agra 11

12. Some other products of ITC
 Classmate
 Ashirvad
 Tobacco products
 Vivel, Fiama di wils, Superia
 Wills lifestyle and John Players
 Mangaldeep agarbatti and Aim safety matches
 Candyman and Dark Fantasy
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13. Social initiative
 Generates livelihood for 5 million people
 ITC’s E-choupal benefits over 4 million farmers
 ITC’s Farm and Forestry initiative have greened over 125,000
hectares of barren land creating 56 million person days of
employment
 ITC’s Watershed Development programme brings water to
over 90,000 hectares of land which are dry and water stressed
area
 Imparting education to Farmers,Women,Children and other
backward Un-Educated class
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14. Interesting Facts
 WOW (Wealth Out of Waste Campaign)
 Carbon Positive for nine years in a row
 Water Positive for twelve consecutive years
 Solid Waste recycling for last seven years
 FSC-CoC (Forest Stewardship Council-Chain of Custody)
Certified
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15. Role of ITC in India
 Improve the standard of living
 Creation of Employment
 Contribution in the revenue
 Produce good quality products
 Deals in various products that are useful in the development of
the society
 Contribution to the general welfare of society
 Development of human resources
 Reduce disparities among nation
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16. Conclusion
 ITC promoting their brands through advertisement campaign
as well as door to door promotion.
 ITC is also focusing on retailers and wholesalers to promote
their brand.
 The demand for their product is very low,because people don’t
know about their brands very well.
 ITC knows their weakness in personal care market,so they are
applying new concept to overcome their weakness.
 ITC now offering more margin,exiting offers and long credit
period to retailers and wholesalers.
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