ITC Limited is an Indian conglomerate company founded in 1910 as Imperial Tobacco Company of India. It manufactures cigarettes, processed food, personal care products, lifestyle retailing, and stationery. The company aims to reduce costs through efficient supply chain management and strong research and development. ITC distributes products through a network of wholesalers and retailers across major Indian cities and uses segmentation variables like geography, demographics, and consumer behavior to target different consumer groups. Cigarettes contribute nearly half of ITC's total sales revenue.

1. INDIAN TOBACCO CORPORATION
LIMITED
PRESENTED BY:-
SHUBHAM PAGARE

2. INTRODUCTION
• ITC limited is an Indian Multinational conglomerate Company.
• ITC limited was incorporated on August 24,1910 and the Headquarter of the
company is located in Virginia House, Kolkata, West Bengal, India.
• Initially it was named as ‘Imperial Tobacco company of India Limited’ then the
company was renamed as India Tobacco Company Limited in 1970
• It Mainly Manufactures Cigarettes, processed food, Lifestyle retailing ,
personal care, greetings , Stationary items .
• The Board of ITC limited:
1. Y.C. Deveshwar is a chairman of company
2. K Vidyanath is Director
3. Parth Chatter is CFO
4. Sanjiv Puri Is CEO
• The revenue of the company is 7.5 billion.

3. PRODUCTS

4. PRODUCT PROFILE

5. ITC CHANNEL OF DISTRIBUTION

6. DIRECT DISTRIBUTION CHANNEL
MANUFACTURER
CARRIAGE AND
FORWARD AGENT
WHOLESELLER
RETAILER
CONSUMER

7. WHOLESELLER AND RETAILER
• WHOLESALER
1. Om Matoshri Market, Pune
2. Bhawani Traders, Pune
• RETAILERS:-
1. Prabhu Super Shoppe
2. Pushpavati SM B. T. Kawad

8. ITC: THE RISE OF A CHALLENGER FMCG BRAND
• The competitors of ITC are HUL, P&G, Nestle, Godrej Consumer Products.
• ITC is better than it’s competitors in ways like:-
1. Research and Development
2. Understand the consumer wants
3. Product Innovation

9. INVENTORY STRATEGY

10. ITC stock keeping unit (SKU) has
increased by 50% in last few years
Main aim is to bring down the
distribution cost and insure prompt
stock clearance
The products are bar coded which
helps to track the products at the
time of manufacturing. ITC uses
FIFO system.
The automated EDI system are
used to keep a track date of
manufacturing and details like
weightage of the products.
ITC implements PUSH STRATERGY
to allot product in specific location
by wholesaler/retailer of the
product

11. TRANSPORTATION STRATERGY

12. TRANSPORTATION STRATERGY
WAREHOUSE
VERTICAL MARKETING SYSTEM
NEW PRODUCT CATEGORY

13. ITC DISTRIBUTION NETWORK IN INDIA

14. DEMOGRAPHIC OF CONSUMERS USED BY ITC
• ITC uses a mix of Geographic Demographic and Psychographic
Segmentation variable such as Profession, Income, Class, Gender,
Age, Region, Behavior etc.
• Geographic demographics such as Study of size, age, Economics.
• Psychographics segmentation such as Beliefs, Consumer,
behavior .
• They distribute in the cities
like Jammu, Delhi, Lucknow, Guwahati, Patana, Kolkata,
Bengaluru, Mumbai, Nagpur, Coitambore, Seecundarabad,
Jaipur, Ahmedabad Etc.

15. ITC PRODUCTS

16. SALES OF ITC PRODUCTS
49%
25%
8%
4%
5%
9%
Sales
Food Products
Personal care
others
Household
product
Hair care

17. SCM OF ITC LIMITED
• ITC’s SCM has the main goal to reduce cost, which in turn has led to improve
productivity and quality, strengthening relationship .
MEN Machinery
Materials Money
Minimizing waste
Decrease the
consumption of toxic
materials
Environmental Friendly
Packaging

18. CONCLUSION
• ITC promotes their brands through advertisement campaign and door to the
promotion. ITC also focuses on retailers and wholesaler to promote their
brands.
• It also aim improving effectiveness of the SCM such as proper timing of
launching scheme, transporting and communication regarding scheme and
promotion scheme.

19. THANK YOU