This document provides an overview and update on Joost van Leeuwen's presentation regarding Supermicro's desktop product portfolio. It outlines their target markets including high-end gaming, design/creation, and video rendering. It provides sales forecasts for performance and enthusiast PC hardware markets. It also describes their motherboard product lines targeting moderate, performance, and enthusiast/overclocking users. Details are given on chassis models and customization options. The document closes with discussions on marketing, pricing, promotion, distribution, and launching a temporary gaming website.

1. update presentation by Joost van Leeuwen
- February 2016 -

2. Generic Market Development
Desktop Product Portfolio
Extended Desktop Portfolio
Marketing / PR

3.  High-End components (strongly GPU driven) in Performance & Enthusiast PC Market
o Data Enthusiast market
o Data Performance market
 Target markets
o High-End / Gaming segment - home; LAN; online
o Design & Creation (i.e. Adobe Photoshop, etc.) – overlap to workstation
o Video (rendering)
 Overall PC hardware market steadily declining for years.

4.  Performance Gaming components (still GPU driven) in High Performance PC Hardware Market.
ASP Performance PC systems - $ 1,000 ~ $ 1,551 ~ $ 1,800
Total Market for Performance Gaming PC Hardware *
2014 2015 2016 2017 2018
Central & Eastern Europe $ 438 $ 405 $ 411 $ 449 $ 489
Western Europe $ 1,733 $ 1,595 $ 1,600 $ 1,728 $ 1,813
North America $ 1,783 $ 1,641 $ 1,654 $ 1,797 $ 1,880
* All values in M$

5. Total Market for Enthusiast PC Hardware *
2014 2015 2016 2017 2018
Central & Eastern Europe $ 441 $ 514 $ 576 $ 647 $ 720
Western Europe $ 2,724 $ 3,200 $ 3,562 $ 3,915 $ 4,193
North America $ 2,848 $ 3,274 $ 3,588 $ 3,915 $ 4,182
* All values in M$
 High-End components (strongly GPU driven) in Enthusiast PC Market
ASP High-End PC systems - $ 1800 ~ $ 2199 ~ ↟

6. Don’t confuse Workstation with Desktop
o C7H170-M – core business
o C7Z170-M – core gaming
o C7Z170-SQ – core gaming / performance
o C7Z170-OCE – pro gaming *NEW*

8. Target customer:
Moderate gamer / Business user
Headline Features:
o 6th Gen Intel Core i3/i5/i7 (incl. Celeron & Pentium)
o PCH - Intel H170
o 1 PCI-e x16 slot 1 PCI-e x4 slot 1 PCI-e x1 slot
o 1 M.2 x4 slot (2260/2280/22110)
o USB 2.0 & 3.0
o Audio Codec Realtek ALC1150
o nonK CPU & non XMP memory overclocking (note: Intel)
o Server Grade Quality!

10. Target customer:
Performance gamer / Hardware interested
Headline Features: Headline Features:
ATX m-ATX
PCH Z170 Chipset PCH Z170 Chipset
Up to 64GB DDR4 Up to 64GB DDR4
2 PCI-E 3.0 x16 (1 x16 or dual x8), 1 PCI-e (x16)
1 PCI-E 3.0 x16 (x4), 1 PCI-E 3.0 x4, 1 PCI-e (x4)
2 PCI-E 3.0 x1 (in x4) slots 1 PCI-e (x1)
1 M.2 (x4) (2260/2280/22110) 1 M.2 (x4) (2260/2280/22110)
Audio Codec Realtek ALC1150 Audio Codec Realtek ALC1150
USB 3.1 Type C (10Gbps) USB 3.1 Type C (10Gbps)
Server Grade Quality! Server Grade Quality!

12. Target customer:
Overclockers / High End or Enthusiast gamers
Headline Features:
o Predefined overclocking buttons incl. custom programmable button
o 32 PCI-e channels with PLX chip
o 3 PCI-e x16 slots (16x8x8x)
o Multi GPU ready (CF – SLi still under negotiation)
o M.2 x4 (2260/2280/22110)
o USB 3.1 Gen2 Type A & C
o IO Armor

13.  High cost / not competitive vs others?
 Explaining the difference with competition
o Design
o More layers in PCB
o All server grade components
• Caps
• VRM’s
• Connectors (15µ Gold plating on all connectors)
o Up to 50% more components to increase reliability
o Better cooling (proven by Tomshardware)
o Higher signal integrity (proven by various media on i.e. Audio signal)

14.  CSE-732G
 Various S5 types
o Grey internal for system builds
(CSE-GS50-000R)
o Black internal coated for stand alone sales
(no grounding)
(CSE-GS5B-000R)
o Re-enforced bracketing for system builds
(CSE-GS5A-000R)
o Barebone system including MBD & PWS

15. Mid tower
ATX & m-ATX
Dust filters (3x)
Front panel supporting USB 3.0, Audio, HDD LED
PS2 Power Supply
Water cooling ready
Supporting 9 fans (3 included)
Cable management
Tool-less
Removable Drive cages (2.5” and 3.5”)

16. Approved Bare bone Systems
o SYS-5038AD-T (CSE-732G-903B + C7Z87-OCE + PWS-903B)
o SYS-5039AD-T (CSE-GS50-000R + C7Z170-SQ + PWS-753PQ)
o SYS05039AD-T (CSE-GS50-000R + C7X99-OCE + PWS-753PQ)
Full System
o ATX / m-ATX flexibility via Invoice BOM
o Custom build

17. Special Projects for S5 chassis;
o Color variation
o Transparent side panel
o MOQ depending on complexity
o Barebone or system builds always based on grey internal
due to meeting International standards (=grounding)

18. Marketing? Pricing? Active promotion!
o Supermicro communication (Marketing & PR to end customer)
o New gaming Website at supermicro.com/gaming
o Distribution (Channel promotion)
o Reseller (End customer promotion)
New Customers?
o Terms & Conditions – If you have issues, please check with me!

19. New Temporary Gaming Website for:
o Skylake motherboards
o Per product family
o Different style / approach
o Step up to new gaming website.
Expected to go live in March / April