Supercharge your sales process with advocates! How to use your fans, evangelists and promoters tactically to get customers to purchase faster and more reliably for B2B products and services. A little bit on the psychology on advocates and what motivates them to phenomenal levels of activity. How to integrate advocate marketing into your inbound and outbound demand generation system.
Influitive CEO Mark Organ's presentation from the Inside Sales Virtual Summit on June 20, 2013.
Webinar: Transform Customers Into Your Most Powerful Marketing AssetInfluitive
Based on the new comprehensive advocate marketing strategy guide for senior marketers, The Advocate Marketing Playbook, B2B sales and marketing expert and TOPO partner Craig Rosenberg, and Influitive’s VP of Marketing Jim Williams outline an easy-to-follow, step-by-step process for building a world-class advocate marketing program from scratch.
Online reputation management means and why we need itSocialXpand
Socialxpand is a digital marketing company and this company also provides social media marketing services to improve positive reviews and net contracts and push down the complaints too.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Webinar: Transform Customers Into Your Most Powerful Marketing AssetInfluitive
Based on the new comprehensive advocate marketing strategy guide for senior marketers, The Advocate Marketing Playbook, B2B sales and marketing expert and TOPO partner Craig Rosenberg, and Influitive’s VP of Marketing Jim Williams outline an easy-to-follow, step-by-step process for building a world-class advocate marketing program from scratch.
Online reputation management means and why we need itSocialXpand
Socialxpand is a digital marketing company and this company also provides social media marketing services to improve positive reviews and net contracts and push down the complaints too.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
LSA Bootcamp Atlanta: Mobile Marketing - What You Need to Know (Yahoo)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
Webinar-1: Why Advocacy Marketing is important in today’s digital world?SOCXO
Advocacy Marketing Webinar Series: Why Advocacy Marketing is important in today’s digital world? Visit www.socxo.com
Advocacy marketing has become a popular buzzword in today’s digital world. It harnesses the power of your employees, customers and partners to transform them into trusted brand advocates.
In this webinar, you will learn:
1. What is advocacy marketing?
2. Key stats that prove advocacy marketing is crucial
3. Driving force behind advocacy marketing
4. Different components of advocacy marketing
5. Q&A session
Four Critical Concepts You Must Embrace for App Success in 2015Mobtimizers
The App sphere is maturing and apps have become a key point touch-point for many companies.
To succeed in the app landscape, you have to launch and nurture your app with an insightful and well structured strategy. In this presentation, you will get the latest insight on how to measure and optimize app visibility and engagement.
4 concepts that we see as essential to success, if you are managing or planning to build Apps in 2015.
Mobile Strategy
App Visibilty
App Engagement
App Insights
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
How new mobile research can help you uncover true consumer preferences in eme...SKIM
Watch the on-demand webinar here https://hubs.ly/H08Stw_0
In this free 30-minute webinar, we shared with you how our newest research method leverages mobile technology to create intuitive exercises and reduce natural urges to comply with social norms.
Change in Customer Behavior Based on the Customer ExperienceKinesis CEM, LLC
Every time a company and a customer interact, the customer learns something about the company, and adjusts their behavior based on what they learn.
To explore this proposition, Kinesis conducted a survey of 500 consumers asking them to recall an experience with any provider that they found to be particularly positive or negative, and determined how these customer experiences influenced customer behavior.
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
A customer is an advocate for you when they refer new leads, endorse you publicly, spread your message, or help you understand the market. Learn more about why advocacy is important and how to activate it within your customer base in this short presentation
LSA Bootcamp Atlanta: Mobile Marketing - What You Need to Know (Yahoo)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
Webinar-1: Why Advocacy Marketing is important in today’s digital world?SOCXO
Advocacy Marketing Webinar Series: Why Advocacy Marketing is important in today’s digital world? Visit www.socxo.com
Advocacy marketing has become a popular buzzword in today’s digital world. It harnesses the power of your employees, customers and partners to transform them into trusted brand advocates.
In this webinar, you will learn:
1. What is advocacy marketing?
2. Key stats that prove advocacy marketing is crucial
3. Driving force behind advocacy marketing
4. Different components of advocacy marketing
5. Q&A session
Four Critical Concepts You Must Embrace for App Success in 2015Mobtimizers
The App sphere is maturing and apps have become a key point touch-point for many companies.
To succeed in the app landscape, you have to launch and nurture your app with an insightful and well structured strategy. In this presentation, you will get the latest insight on how to measure and optimize app visibility and engagement.
4 concepts that we see as essential to success, if you are managing or planning to build Apps in 2015.
Mobile Strategy
App Visibilty
App Engagement
App Insights
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
How new mobile research can help you uncover true consumer preferences in eme...SKIM
Watch the on-demand webinar here https://hubs.ly/H08Stw_0
In this free 30-minute webinar, we shared with you how our newest research method leverages mobile technology to create intuitive exercises and reduce natural urges to comply with social norms.
Change in Customer Behavior Based on the Customer ExperienceKinesis CEM, LLC
Every time a company and a customer interact, the customer learns something about the company, and adjusts their behavior based on what they learn.
To explore this proposition, Kinesis conducted a survey of 500 consumers asking them to recall an experience with any provider that they found to be particularly positive or negative, and determined how these customer experiences influenced customer behavior.
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
A customer is an advocate for you when they refer new leads, endorse you publicly, spread your message, or help you understand the market. Learn more about why advocacy is important and how to activate it within your customer base in this short presentation
How Organizations Can Focus Sales for Maximum ImpactOpenView
The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
State of scientific purchasing webinarFrank Barker
The team looked at the latest scientific buying trends in 2021.
100+ scientific purchasing teams were surveyed in order to produce this market report.
Our goal was simply, to provide sales and marketing professionals with the latest insight into scientific buying trends in 2021.
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
Similar to How advocates supercharge your sales process through Influitive's AdvocateHub (20)
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Employee Engagement: Taking Care Of Your CabinInfluitive
Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
Four Essential Elements for Employee AdvocacyInfluitive
Samantha Stone, Founder & CMO of The Marketing Advisory Network
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths. In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
It Takes Two: How to Grow with your Customers for Relationships that LastInfluitive
Evan Jacobs, Senior Manager of Customer Marketing & Advocacy
In today’s crowded marketplace, customers are inundated with information, offers and requests for their time, money and resources. This makes it difficult to not only cut through the noise, but also a challenge to create meaningful and lasting relationships with them. Lack of engagement doesn’t always mean they’re not listening; it could just mean you’re taking the wrong approach. Much like any other relationship, building and maintaining a certain level of trust is the key to a successful partnership. Creating this foundation can open a dialogue, allowing both parties to mutually benefit, grow and learn from one another.
In this session, Evan Jacobs, Senior Manager of Customer Marketing & Advocacy at the cyber-security company Rapid7, will break down the key steps and benefits to establishing trust and meaningful dialogue with customers, highlighting some this strategy and approach that Rapid7 has used to elevate customers into super advocates. Audience members will walk away with actionable steps for how to implement these tactics in their own organizations at a global level.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
FIRE UP YOUR FANS: The Daily Habit That Catapults Your BusinessInfluitive
Daniel Lemin, Author & Marketing Advisor
In this talk, speaker and digital marketing advisor Daniel Lemin explores how consumer psychology can help you garner the reviews your brand deserves simply by focusing on the few things that matter most to consumers, and asking them the right questions. The answer is really quite simple, and when you discover why you'll be filled with energy to put it to use in your business.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
Recipe For A Successful Customer Advisory BoardInfluitive
Stephanie Hartsog
Sr. Manager, Oracle Service Cloud Executive Programs Customer Advocacy
Karen Rihs
Principal Product Manager And Oracle Service Cloud Cab Program Manager
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark ...Influitive
Mark Organ, Founder and CEO of Influitive
What if the people most important to your business worked outside of your company? In his keynote, Mark Organ, Influitive CEO and Founder, introduces the “Advocacy Marketing 2.0" framework for mobilizing an army of advocates to help solve challenges in every area of your organization—including product development, customer success and PR.
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. 3
The modern B2B company generates demand using
multiple means, featuring effective content
OutboundInbound
Advocate WOM
4. 4
Advocate-generated content is highly relevant
Salespeople Colleagues & peers
Whose content are buyers more likely to trust?
5. 5
Customer advocates drive the most efficient
buying process
Source: B2B company survey; Analyst materials; Influitive model
6. 6
Your company is no longer in control of the
buying process!
75% 25%
0%
10%
20%
30%
40%
50%
60%
70%
2006 2010 2014F
Dependence on knowledgeable peers in the buying process (B2B software buyers)
Initiates
process
Initiates
contact
Purchase
complete
75% of buying process complete before B2B buying interacts with company!
8. 8
Referrals
Product reviewsBlog
comment
s
Advocacy lives across the customer lifecycle
ReferencesRetweets, lik
es, shares
Discover
Media
interviews
User groups
Product
surveys
Customer
Advisory
Boards
Analyst
interview
s
Consider, Retain,
Inspire
Purchase
9. 9
Well-executed advocate programs drive WOM
performance
The common elements of all advocate programs:
Tasks
Scores
Rewards &
recognition
12. 12
Why do people advocate…?
It’s hard-wired into our brains!
Amygdala
Emotional
rewards
Orbitofrontal cortex
Judgment of relative
value – reciprocity –
social survival skills
16. 16
EXTREME ADVOCATE PRODUCTIVITY
More than 4.3 activities per session!
Advocate-centered Comprehensive Self-service
Influitive’s unique approach to advocate programs
17. 17
When customers market for you…
…beautiful things happen!
more customer
engagement, support and
content
55%
Value of user generated
content created by each
new advocate:
$135K
17 positive product comments
26 customer videos
500% more award submissions
20. 20
500% increase
in award
submissions
26 customer videos
captured
in 2 days
17 positive
product reviews
on Quora
#1 search
result in
Google!
Integrated advocate marketing at
21. 21
White paper/ebook
Speaking
engagements
SDR outreach
Referral
campaigns
Sharing the
content
Customer
testimonials
& case studies
Capture 50%+ market share in the HR
software space with astonishing speed
A seamless and integrated approach to demand
generation, with advocates at the core
Inbound Outbound
Marketing
element:
Advocate
engagement:
Influitive is the advocate marketing company. Our AdvocateHub app makes it easy for marketers to recruit, mobilize and recognize an army of customer advocates that support marketing campaigns, refer new clients and help close deals faster.
My fellow presenter Aaron Ross has a terrific framework for demand generation, and I encourage you to go to his site at predictablerevenue.com and learn more about it . He divides up the universe of demand generation approaches into three categories: Advocate word of mouth, which he calls “seeds”, Inbound, which are “nets” and Outbound, called “spears”.Nets are your marketing leads, such as internet marketing, events, webinars, white papers, advertising and the like. You’re casting a wide net, so this is about “quantity over quality”. Pros: Easy to generate lots of leads, some kinds of marketing programs are scalable, you can generate leads from everlasting content, highly measurable. There are ways to generate leads at almost no cost. Cons: Not sure what will work, most leads aren’t a fit, low conversion rates, mostly individuals / small businesses, small order sizes, a lot of cost and effort to build, optimize and maintain.The best way to grow your “Nets leads” is usually through an Inbound Marketing Program (more details to come about how to do this coming this summer). In a typical program, you create content that people appreciate (be it Educational, Entertaining and/or Experiential) and share it with partners who have already have audiences relevant to what you do, through for example, guest blogs, ebooks, webinars or events. The idea is that the right people love your great content and come back to you for more and more…and eventually purchase something. When you have salespeople or business development people reaching out to specific targets, lists or kinds of companies…these are Spears. It’s a specific, targeted approach, driven by a human, with a goal of “quality over quantity”.Seeds are word of mouth leads, usually from prior relationships or happy customers. No matter who you are, Seeds are the best leads you can generate. Pros: Highly profitable, word of mouth leads are the fastest to close and have the highest win rates. There’s nothing better! Cons: According to Aaron Ross, ,It’s almost impossible to proactively grow them. You just have to do your best and be patient.I am going to show you how you can proactively generate more of these amazing leads, predictably and reliably, by building a powerful advocate program. First, let’s spend some time understand the amazing people who generate these leads for us, the advocates. What makes them tick?
It is easy to understand why advocates are effective – because your buyers are much more likely to trust them. But it goes deeper than that – the content that they create is much more relevant to the buyers, for several reasons. Let’s go through a few standard questions:The WHO – your customer advocates are seen as trustworthy, as they are a lot more impartial than sales and marketing people.The WHAT – the content they disseminate is based on their experience so it trusted.The WHERE – the content they create is available at the point of where a buyer wants to learn more about how your solution can help themThe WHY – advocates want to see their favorite company and products succeed – and they also want their colleagues and peers to benefit. They believe that they are doing the world a favor by their advocacy.Think about the last time when you had a really satisfying buying experience. I would bet that at least 80% of you had a lot of advocacy around that purchase, whether it was a referral on the way in, the ideal case study in the middle or the perfect reference at the end which made you breathe easier about signing on the dotted line.
With that in mind, it makes sense that buying processes are a lot more efficient when there are advocates heavily involved in them. Our analysis has shown, corroborating the personal expeirence of many on this call, that for a referral lead, the sales cycle is much shorter whereas the probability of winning and the order size are significantly higher. When we have people that we trust recommending a solution to us, our perception of fear goes down and we feel more confident in making a rapid and sizeable purchase decision. One of the more interesting things that we have found is that customers who grew from seeds – by advocate word of mouth – are much more likely to become advocates themselves. It’s as if that advocacy is a fortuitious virus, legitimizing the propagation of this behavior. I saw this recently when visiting my 6yo daughter’s favorite frozen yogurt shop, Menchie’s, which has an advocate wall, full of artwork that the kids make celebrating their chosen frozen confection. My daughter spent the rest of the afternoon making Menchie’s art – her advocacy center in the brain was triggered by seeing other advocacy. We’ll be talking more about the neurosicence of advocacy in a few minutes.
It’s a good thing that customer advocates drive an efficient buying process because that process is totally out of your control now. A very high proportion of the buying process is done before your buyer interacts with your company, especially with your sales reps. The cost and time for buyers to connect with highly knowledgable peers is rapidly heading toward zero, and as a result they are depending more and more on them to make purchase decisions. In this type of environment, you somehow need to get these highly credible and effective advocates to communicate a lot more with your prospective buyers. Since these advocates are so effective and do not require a base salary, it makes sense that the advocate leaders are typically the category leaders.It’s too bad that Aaron Ross says that as wonderful as advocate marketing is, we have to patiently wait for the seeds to deposit thmeselves on our field. But is that really true? Is there nothing we can do to create more of these wonderful leads and opportunities?
We firmly believe that you CAN create customer word of mouth, consistently. The fan in this photo is a metaphor for the modern advocate program, which focuses on providing a much better experience for the advocate, which in turn drives high levels of advocate productivity. I’m going to show you how to build your own advocate program, the essential components of it, and a little on how we do it here at Influitive. And where advocate programs fit in with the inbound and outbound components of your go-to-market approach, your nets and spears.
In the earlier waterfall chart, I focused on one of my favorite advocate acitivities – referral lead generation. But that is not all that they can do. They get involved throughout the customer lifecycle in multiple ways. They work hard for you to increase revenue and reduce your cost of sales.Xactly more than tripled the number of product reviews to land on top of the AppExchange category, driving massive sales increases. They are now well on their way to an IPOEktron has an army of advocates on blog comments, Quora and LinkedIn passionately defending their brand and attacking others.Act-On generated over $500K of revenue from referral leads in December alone sourced through advocates.We have several of our customers who plan their product roadmap and marketing calendar based on input from advocates.There is no limit to what advocates can do if you provide them the experience that they want.
So what is an advocate program? They are actually quite simple, and in their basic form they’ve been around for more than 20 years. They used to be called reference programs when they were focused mainly on getting customer references and site visits. They involve having tasks for advocates to do, then some form of points for those activities and then rewards and recognition that are driven by the scores. By luck, accident or design, video games have the same basic structure and they have been very effective at addicting the young and old, by hacking into their need for feedback, action and achievement.
This is Influitive’s advocate program, and you can see the same elements. On left hand side you can see tasks like referrals, case study data, content generation and more. On the right, you can see points, levels, badges, achieveents and rewards. You can also see part of the leaderboard, which drives achievement and competition.
Drilling down to a referral challenge, you can see some other important game mechanics and behavior hacks. The advocate player can see how many other people have done the challenge, including some people that he/she knows. They also get served up with some recommended people to refer, to jog their memory. This is an important hack for maximizing referral behavior.
Referral activity is a high-order process that involves both emotional and logical components. People refer because it feels good (emotional) and drives long-term survival value (logical). This process engages some of the most high-order circuitry in the brain, used to judge the relative value of objects and people. Reciprocal behavior deeply engages this area. Referrals also feel good – probably because survival value is enhanced when successful referrals are made. The “reptilian brain” of simple reward association is not heavily engaged. So the typical process of paying people for referrals is not effective. In fact, the conflation between social and economic value may result in lower levels of productivity.
So what is advocate marketing and why are we talking about it’s impact on Lead to revenue management? I’ll give you the definition, but as you know, a picture is worth a thousand words. And this picture, submitted to us by our customer Ektron, really shows it off. You can see that there are four gentlemen here proudly posing for a picture under their hand-carved sign which says “The Ektronauts” They are clearly power users of Ektrons web content management system. They love the product. But more than that, they are proudly declaring it to the world with a hand carved sign. Now as crazy as that may sound – every company has Ektronauts, people that believe passionately in their vendor’s mission, vision and products. They just need to be found and given a platform. Advocate marketing captures this enthusiasm of fans, evangelists and promoters – increasingly grouped together as "advocates" - and turns it into a powerful force for igniting business. For the B2B companies that we focus on at Influitive, advocate marketing not only generates more leads directly through referrals, but accelerates revenue generation through every other marketing and sales channel. It's this force-multiplier effect that makes advocate marketing so exciting, being embraced by forward-thinking marketing leaders. And now over to Lori Wizdo from Forrester, who is one of those forward-thinking marketing leaders, to provide her insights on Advocate Marketing.
So let’s discuss an integrated demand generation campaign looks like, with your seeds, nets and spears working in perfect coordination. At Influitive, we have decided that the HR software space is a perfect fit for our ideas and technology, and have set a goal to capture 50% of the companies in this segment over the next year. We are currently ahead of plan, and I want to tell you how we are doing it. And if you are a marketing or sales professional in the HR software and services space, and are listening to this talk, then you should email me so you can see what is taking this space by storm!We launched the campaign with advocate marketing as we typically do, because it is most powerful. One of our advocates got me in to a key conference for HR software marketers, influenceHR, as a keynote speaker. There I presented some original material, essentially a spoken white paper. The talk goes up on Slideshare where our advocates share, comment, vote it up. At the same time we are producing case studies and testimonials from companies in the targeted space, and using those in our outbound demand generation campaigns. And the whole time we have focused referral campaigns happening in our VIP AdvocateHub, specifically identifying companies in the space as great targets for us. When our sales reps meet with the targeted companies, they are welcomed as peers in the boardroom, not vendors in the hallway, because of their deep domain knowledge and relationships – all facilitated and supported by a powerful advocate program.Just like a modern military, the marketing general wins by coordinating their forces in the most synergistic way. Advocates should be at the core of the campaign – what does not go better with happy customers shouting your value from the rooftops? The way to build and mobilize your advocate army is with an advocate program, and I strongly believe that everybody listening to this presentation should have a plan on creating one.