Are you startup with too little resources and time? Don't worry John Coombs of Rover explains how to crush your enterprise competitors at Tech Toronto October 2015 meetup
Learn about amazing tools to help you improve your blogging. We will go over a variety of tools including tools for idea generation, planning, creating, editing, and marketing. Take your blog to the next level by learning about these tools today!
At the November 2015 East Bay WordPress Meetup, we discussed comments on WordPress blogs, including when to enable comments, plugins to blog spam, third-party comment management systems, and plugins like Wheepl and Postmatic.
7 Secrets for Recruiting on Job Boards and Online Forums Workology
Learn 7 secrets to recruiting and hiring on job boards and online forums. We share with you current trends and research in the market as well as examples of the best in class job postings and listings to recruit and hire targeted and qualified job seekers with out of the box and creative strategies that go beyond the traditional job board listings.
Visit Blogging4Jobs.com/webinars to receive HRCI recertification credit for this webinar.
Welcome to Episode 39 of HubShots!
Full show notes available here: http://hubshots.com/episode-39/
Recorded: Tuesday 21 June 2016
HubShots is the *unofficial* Down Under HubSpot Podcast.
Learn about amazing tools to help you improve your blogging. We will go over a variety of tools including tools for idea generation, planning, creating, editing, and marketing. Take your blog to the next level by learning about these tools today!
At the November 2015 East Bay WordPress Meetup, we discussed comments on WordPress blogs, including when to enable comments, plugins to blog spam, third-party comment management systems, and plugins like Wheepl and Postmatic.
7 Secrets for Recruiting on Job Boards and Online Forums Workology
Learn 7 secrets to recruiting and hiring on job boards and online forums. We share with you current trends and research in the market as well as examples of the best in class job postings and listings to recruit and hire targeted and qualified job seekers with out of the box and creative strategies that go beyond the traditional job board listings.
Visit Blogging4Jobs.com/webinars to receive HRCI recertification credit for this webinar.
Welcome to Episode 39 of HubShots!
Full show notes available here: http://hubshots.com/episode-39/
Recorded: Tuesday 21 June 2016
HubShots is the *unofficial* Down Under HubSpot Podcast.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if:
- You struggle with the understanding SEO?
- You wonder how SEO affects your business and your site?
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
How to Create an Airtight SEO Strategy to Beat Any Competitor - Rumble RomagnoliRumble Romagnoli
My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.
Learn how to create an effective investment strategy for digital marketing and truly spread your web on the internet based on the diagnostic framework originally laid out by Avinash Kaushik on his blog Occam's Razor.
SEO Best Practices: Top 10 SEO Tools for 2016Steve Weber
On August 16th 2016 we held the fourth episode of our SEO best practice webinar series. This webinar is a quick overview of our favorite SEO tools that we like to use as we optimize our clients websites. Check out the recording from the webinar here: https://youtu.be/h9csyndCdK4
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.
Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.
This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep
[Unwebinar] The 7 Deadly Sins of Landing Page UsabilityUnbounce
The 7 Deadly Sins of Landing Page Usability
How Focusing on User Experience Can Help You Increase Conversion Rates
Copyright 2015 Unbounce.com - The Landing Page Builder For Marketers
What People Have Said About Previous Unwebinars
@AlexisAntonelli
Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar
@desiraeo
I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.
@Ciao_Drew
Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.
Privacy Policy
Can't make it? Sign up anyway!
We'll send you the recording & other
content to improve your conversion rates.
First Name *Last Name *Email *How do you build your landing pages? *What marketing channel are you most interested in improving? *Save My Spot
Register for the Unwebinar
Stef Miller is a Marketing Manager at UserTesting, leading the company’s Demand Gen strategy. She believes that true happiness comes from collaborating with creative people to make awesome things happen. Find her @supahstef on Twitter.
About Stef Miller
No matter how different people are from one another, we’ll always share a set of predictable behaviors.
There’s no magic or romance to these behaviors: we squint when we see bright lights; we jump when we’re startled; we cringe when we watch The Bachelorette.
But according to data from UserTesting, tapping into these shared behaviors can help marketers unlock more conversions.
In this Unwebinar, Stef Miller—marketing manager at UserTesting—will share how extensive tests by her team uncovered 7 common usability issues, and how avoiding these issues can help you increase your conversion rates.
You'll learn:
- How to design for what your audience wants
- 7 UX solutions for building higher-converting landing pages
- How imagery, icons, copy and CTAs should work together
...plus, much more!
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
[Webinar] The 5 Steps to a High-Converting Social Media CampaignUnbounce
Tweets, shares, favorites, likes...
Are these business metrics, or bake sale items?
They’re real metrics alright, and they’re important like your pancreas.
But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line?
In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment.
You'll learn:
- How to boost social reach and clicks without blowing your spend
- How to make sense of the social KPIs that affect your revenue
- How to convert social media visitors to leads, sales and signups using landing pages
...plus, much more!
Andrew Peek of JetCooper/ Shopify presents Roadmapping the Pre Startup YearsTechTO
In this presentation Andrew Peek of JetCooper and Shopify explains that finding product market fit takes time and what you can do to prepare for the trials and tribulations you will face including the famous through of sorrow.
Presented at Tech Toronto Meetup April 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
Ron Spreeuwenberg of Hi Mama presents Starting up on a shoestringTechTO
Ron explains how derisking your startup, hustle and focus are essential to building a company with minimal funding.
Presented at Tech Toronto Meetup March 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
More Related Content
Similar to How to crush your enterprise competition by John Coombs
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if:
- You struggle with the understanding SEO?
- You wonder how SEO affects your business and your site?
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
How to Create an Airtight SEO Strategy to Beat Any Competitor - Rumble RomagnoliRumble Romagnoli
My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.
Learn how to create an effective investment strategy for digital marketing and truly spread your web on the internet based on the diagnostic framework originally laid out by Avinash Kaushik on his blog Occam's Razor.
SEO Best Practices: Top 10 SEO Tools for 2016Steve Weber
On August 16th 2016 we held the fourth episode of our SEO best practice webinar series. This webinar is a quick overview of our favorite SEO tools that we like to use as we optimize our clients websites. Check out the recording from the webinar here: https://youtu.be/h9csyndCdK4
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.
Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.
This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep
[Unwebinar] The 7 Deadly Sins of Landing Page UsabilityUnbounce
The 7 Deadly Sins of Landing Page Usability
How Focusing on User Experience Can Help You Increase Conversion Rates
Copyright 2015 Unbounce.com - The Landing Page Builder For Marketers
What People Have Said About Previous Unwebinars
@AlexisAntonelli
Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar
@desiraeo
I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.
@Ciao_Drew
Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.
Privacy Policy
Can't make it? Sign up anyway!
We'll send you the recording & other
content to improve your conversion rates.
First Name *Last Name *Email *How do you build your landing pages? *What marketing channel are you most interested in improving? *Save My Spot
Register for the Unwebinar
Stef Miller is a Marketing Manager at UserTesting, leading the company’s Demand Gen strategy. She believes that true happiness comes from collaborating with creative people to make awesome things happen. Find her @supahstef on Twitter.
About Stef Miller
No matter how different people are from one another, we’ll always share a set of predictable behaviors.
There’s no magic or romance to these behaviors: we squint when we see bright lights; we jump when we’re startled; we cringe when we watch The Bachelorette.
But according to data from UserTesting, tapping into these shared behaviors can help marketers unlock more conversions.
In this Unwebinar, Stef Miller—marketing manager at UserTesting—will share how extensive tests by her team uncovered 7 common usability issues, and how avoiding these issues can help you increase your conversion rates.
You'll learn:
- How to design for what your audience wants
- 7 UX solutions for building higher-converting landing pages
- How imagery, icons, copy and CTAs should work together
...plus, much more!
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
[Webinar] The 5 Steps to a High-Converting Social Media CampaignUnbounce
Tweets, shares, favorites, likes...
Are these business metrics, or bake sale items?
They’re real metrics alright, and they’re important like your pancreas.
But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line?
In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment.
You'll learn:
- How to boost social reach and clicks without blowing your spend
- How to make sense of the social KPIs that affect your revenue
- How to convert social media visitors to leads, sales and signups using landing pages
...plus, much more!
Similar to How to crush your enterprise competition by John Coombs (20)
Andrew Peek of JetCooper/ Shopify presents Roadmapping the Pre Startup YearsTechTO
In this presentation Andrew Peek of JetCooper and Shopify explains that finding product market fit takes time and what you can do to prepare for the trials and tribulations you will face including the famous through of sorrow.
Presented at Tech Toronto Meetup April 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
Ron Spreeuwenberg of Hi Mama presents Starting up on a shoestringTechTO
Ron explains how derisking your startup, hustle and focus are essential to building a company with minimal funding.
Presented at Tech Toronto Meetup March 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
Bohdan Zabawskyj of Mercatus Technologies presents Leadership Lessons LearnedTechTO
Bohdan shares with us leadership lessons from CTO experiences at ClearNet, Rypple, RedKnee and various other companies. He holds no punches and explains the truth on how to be a true leader.
Presented at Tech Toronto Meetup March 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
Hany Fahim from VM Farms presents How brazil kept us up at night tales from...TechTO
Hany recounts the story of what happened when Brazil took down his network, what happened, why it happened and what you can learn from it.
Presented at Tech Toronto Meetup March 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
David Lifson of Skrumble presents Finding The Elsuvie Product Market FitTechTO
David explains the steps that he goes through to identify opportunities, pursue opportunities and find product market fit. He brings the steps to life but using examples from the past 20 years and truthfully sharing lessons from his 4 multi-million dollar exits and his not so great companies.
Presented at Tech Toronto Meetup March 2016
For videos of this presentation and more, visit our channel at:
https://www.youtube.com/c/techtorontoorg
Follow us on
Twitter: https://twitter.com/techtorontoorg
Facebook: https://www.facebook.com/techtorontoorg
Instagram: https://www.instagram.com/techtorontoorg/
Want to see presentations like this live? Join our the TechToronto.org meetup group.
Ariel Garten of Interaxon/Muse presents Wearable Technology: Not just a FadTechTO
Ariel Garten of Interaxon explains why wearables are only getting started. She shares stats, trends and explains where wearables are heading. Emphasis is placed on explaining how wearables are moving to devices that enhance our life.
This was first presented at TechTO February 2016
Sol Orwell of Sjo.com presents Before you take fundingTechTO
Sol Orwell of SJO.com makes a compelling case why you should build a cash flow tech company and not take third party financing. He shares the upside and downside of self-funding your own business.
This was presented at Tech Toronto February 2016.
April Dunford of Sprint.ly presents Leaky Buckets, Death Stink & True LoveTechTO
April Dunford of Sprintly shares the truth on what non-marketing activities have to do with marketing and how to build a stronger profitable startup in the process. Presented at Tech Toronto Meetup February 2016.
Knowing When & Why To Pivot by Ami Shah of PeekapakTechTO
Ami describes how and why to pivot by describing the story of Peekapak and how they change from a subscription service to a B2B SAAS business at Tech Toronto November 2015 meet up
Building products that don't suck by Satish Kanwar of ShopfiyTechTO
Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.
Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE
Want to see presentations like this live? Join our group at techtoronto.org.
Vicki Saunders on the plan to build the number of women in TechTechTO
Vicki Saunders explains why and how we will raise the bar for the tech industry by increasing the number of women entrepreneurs at the September 2015 Tech Toronto Meetup
Your first hire should be your Network by Paul Teshima of NudgeTechTO
Paul's presentation from Tech Toronto's September 2015 Meetup. Describes how to build your startup team by recruiting people who have a strong network.
12. Bonus: SPY!
http://sitealerts.com/ - track competitors
buzzsumo.com - what is being blogged about and shared
http://www.spyfu.com/ - your competitors’ paid search and
keyword ads
Many more!
@johnecoombs - Rover
13. GO DO IT!
John Coombs
john@roverlabs.co
@johnecoombs
@roverlabsinc
Editor's Notes
Quick Intro - Me, Rover, what we do
Focus - Many things ‘against you’ as a startup, but focus is on the advantages you have!
Advantages stem from Hustle
Hustle is not Sleeze or scamming as with these guys
It is the ability to find fast and efficient ways to positive business outcomes, whether its press, sales, hiring, raising etc.
many def’n’s of hustle, in fact its quite the buzzword
I’m going to avoid cliches and highlight advantages you have and some specific techniques you can employ to get shit done and beat out your enterprise competitors
Many ways you can have advantages - will touch on some high level concepts but then dig deeper in to some tangible tools you can use
Influencers like to talk to innovators, founders, interesting people - not sales guys
Pace - you can get things done faster
Teams proximity to each other, coherent problem solving
You live and breath your businesses
I spoke to some high-level ways you can hustle
But want to zero in on something tangible, will focus in on some practical actions you can take
Specifically taking a look at sales/BD software and things like chrome extensions that can help you perform at 5x the output of what an enterprise business developer can achieve
Remember, even today - most enterprise inboxes looks like this
Yours can look like this!
See those chrome extensions and inbox integrations with productivity software
These allow you to get more productivity and more results
Tools in your inbox can help you out prospect, connect, track and close customers faster and more efficiently than more traditional enterprise sales guys
Important to try out different options and see what works for you
Going to show you some of my favourite productivity software and chrome extensions that help optimize the sales process, just a few of the many available to you
These will help you be super productive and efficient as you: prospect, reach out, track, follow up, close
You can spend thousands on conferences and travel, flashy sales people with huge networks
OR
Identify your decision maker
Get their contact info and get to them FAST
Outreach: automate, personalize, variable text
Boomerang: Sunday night blitz
Twitter: personal connection on twitter, context
Track/Understand: What are they interested in? How should i follow up?
email opens, email clicks, use across site
google analytics, sidekick, hubspot
wistia - coupon example ‘hot’ video zones
Salesforce, streak, crm
Follow up is critical (think about the funnel 100->15->1), engagement events are key to great follow up
Snooze!
http://sitealerts.com/ - track competitors
buzzsumo.com - what is being blogged about and shared
http://www.spyfu.com/ - your competitors paid search and keyword ads
Enterprise is catching up and getting wise, successful leaders and salespeople will/are embracing this culture
Get out there and hustle and take advantage of these opportunities while you still can!