SlideShare a Scribd company logo
PRESENTED BY:
     CHANDNI
SUNSILK –GOG was launched on 17 july,2006.
 Developed by HLL in partnership with JET AD
  AGENCY and BC webwise
 Largest spender in media
 Launched rural marketing programs-
 PROJECT SHAKTI
 LIFEBUOY SWASTHAY CHETNA
 Leading  brand of UNILEVER in 50 countries.
 In 1987, sunsilk became the first shampoo to
  launch a two-in-one shampoo.
 In 2003, sunsilk brand was re-launched as
  sunsilk naturals.
 GOG  CHAT
 GANG BLOGS
 GANG GAMES
 A PARADE GROUND
 JOB SITE: Monster.com
 Centerpiece of GOG: MAKEOVER MACHINE
 Late 2006, GOG website came into action
  when HLL conducted SUNSILK HAIR BARS
  event in DELHI.
 In dec 2006, another event in mumbai
 CUSTOMER RELATIONSHIP MANAGEMENT
  STRATEGY.
 NON-TRADITIONAL    MEDIA
 SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and
  ‘INDIA FASHION WEEK’.
 ONLINE INITIATIVE:
 JUST FOR YOU ZONE-JAVED HABIB
 COOL ZONE-SUNSILK COOL AND FRESH
 EXPERTSLIKE Coleen Khan , Samantha
 kochhar and Jawed Habib.
 GOG   had 1,00,000 registered members within
  36 days of its launch.
 Site had registered almost 200million hits.
 HUL vision with GOG was long term.
THANK YOU

More Related Content

Viewers also liked

Texas s ta r powerpoint
Texas  s ta r powerpointTexas  s ta r powerpoint
Texas s ta r powerpoint
Halogen30
 
50 states
50 states50 states
50 states
carloszendejas
 
White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression   White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression
EMC
 
The Digital Universe in 2020 - India
The Digital Universe in 2020 - IndiaThe Digital Universe in 2020 - India
The Digital Universe in 2020 - India
EMC
 
Presentation2michaelcollins
Presentation2michaelcollinsPresentation2michaelcollins
Presentation2michaelcollins
6thclassClareCastle
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
Mierza Lyna
 
Hib 2008
Hib 2008Hib 2008
Hib 2008
Alai Sj
 
August 2011 Webinar: Innovation Mash-up
August 2011 Webinar: Innovation Mash-upAugust 2011 Webinar: Innovation Mash-up
August 2011 Webinar: Innovation Mash-up
Research Now
 
Year 2070
Year 2070Year 2070
Year 2070
Chandan Dubey
 
Force Cyber Criminals to Shop Elsewhere
Force Cyber Criminals to Shop ElsewhereForce Cyber Criminals to Shop Elsewhere
Force Cyber Criminals to Shop Elsewhere
EMC
 
Twelve apostles
Twelve apostlesTwelve apostles
Twelve apostles
rochelle Enriquez
 
Congo
CongoCongo
03 mon syllabus and direction of course
03 mon syllabus and direction of course03 mon syllabus and direction of course
03 mon syllabus and direction of course
Travis Klein
 
A Digital Eurovision for European Union
A Digital Eurovision for European UnionA Digital Eurovision for European Union
A Digital Eurovision for European Union
Rene Summer
 
Job Definition
Job DefinitionJob Definition
Job Definition
Maxime35_Lang
 
Diapositivas
DiapositivasDiapositivas
Diapositivas
ladyfloresp
 
2011 Treasurer's Report
2011 Treasurer's Report2011 Treasurer's Report
2011 Treasurer's Report
cccathedraltx
 
01 monopolistic comp
01 monopolistic comp01 monopolistic comp
01 monopolistic comp
Travis Klein
 

Viewers also liked (19)

Texas s ta r powerpoint
Texas  s ta r powerpointTexas  s ta r powerpoint
Texas s ta r powerpoint
 
50 states
50 states50 states
50 states
 
White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression   White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression
 
The Digital Universe in 2020 - India
The Digital Universe in 2020 - IndiaThe Digital Universe in 2020 - India
The Digital Universe in 2020 - India
 
Presentation2michaelcollins
Presentation2michaelcollinsPresentation2michaelcollins
Presentation2michaelcollins
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Hib 2008
Hib 2008Hib 2008
Hib 2008
 
August 2011 Webinar: Innovation Mash-up
August 2011 Webinar: Innovation Mash-upAugust 2011 Webinar: Innovation Mash-up
August 2011 Webinar: Innovation Mash-up
 
Year 2070
Year 2070Year 2070
Year 2070
 
Force Cyber Criminals to Shop Elsewhere
Force Cyber Criminals to Shop ElsewhereForce Cyber Criminals to Shop Elsewhere
Force Cyber Criminals to Shop Elsewhere
 
Twelve apostles
Twelve apostlesTwelve apostles
Twelve apostles
 
Congo
CongoCongo
Congo
 
03 mon syllabus and direction of course
03 mon syllabus and direction of course03 mon syllabus and direction of course
03 mon syllabus and direction of course
 
A Digital Eurovision for European Union
A Digital Eurovision for European UnionA Digital Eurovision for European Union
A Digital Eurovision for European Union
 
Job Definition
Job DefinitionJob Definition
Job Definition
 
Barrokko
BarrokkoBarrokko
Barrokko
 
Diapositivas
DiapositivasDiapositivas
Diapositivas
 
2011 Treasurer's Report
2011 Treasurer's Report2011 Treasurer's Report
2011 Treasurer's Report
 
01 monopolistic comp
01 monopolistic comp01 monopolistic comp
01 monopolistic comp
 

Similar to Sunsilk gog

Poverty
PovertyPoverty
Poverty
Bok Wen Yang
 
Poverty
Poverty Poverty
Poverty
Bok Wen Yang
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
LHBS
 
T the ad club
T the ad clubT the ad club
T the ad club
shivshalu
 
28 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 201428 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 2014
Lighthouse Insights - Indian Social Media News
 
2016 Digital Marketing Framework
2016 Digital Marketing Framework2016 Digital Marketing Framework
2016 Digital Marketing Framework
Balind Sieber
 
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
Let's Goo Social
 
Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6
Sameer Mathur
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital Portfolio
Anshul Singh
 
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
Suhasini Jain
 
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World MachineCoca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
Shirsendu Kar
 
FCB ULKA Advertising Agency
FCB ULKA Advertising AgencyFCB ULKA Advertising Agency
FCB ULKA Advertising Agency
DhwAni Shah
 
The Marksman - October 2017 Issue
The Marksman - October 2017 IssueThe Marksman - October 2017 Issue
The Marksman - October 2017 Issue
Interface - The Marketing Committee of KJ SIMSR
 
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi David Prasad
 
Brandwidth credentials july (compressed 2) 2016
Brandwidth credentials july (compressed 2) 2016Brandwidth credentials july (compressed 2) 2016
Brandwidth credentials july (compressed 2) 2016
himanshu anand
 
THE WORD JOCKEY CREDENTIALS
THE WORD JOCKEY  CREDENTIALS THE WORD JOCKEY  CREDENTIALS
THE WORD JOCKEY CREDENTIALS
thewordjockey
 
Look Agency credentials
Look Agency credentialsLook Agency credentials
Look Agency credentials
Mikhail Varenitsyn
 
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
Social Samosa
 
Innovating Ways of Marketing
Innovating Ways of MarketingInnovating Ways of Marketing
LookAgency_credentials tosend
LookAgency_credentials tosendLookAgency_credentials tosend
LookAgency_credentials tosend
Alexander Ilyashenko
 

Similar to Sunsilk gog (20)

Poverty
PovertyPoverty
Poverty
 
Poverty
Poverty Poverty
Poverty
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
 
T the ad club
T the ad clubT the ad club
T the ad club
 
28 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 201428 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 2014
 
2016 Digital Marketing Framework
2016 Digital Marketing Framework2016 Digital Marketing Framework
2016 Digital Marketing Framework
 
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
 
Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital Portfolio
 
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
 
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World MachineCoca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
Coca Cola Marketing Campaign - Open Happiness Campaign - Small World Machine
 
FCB ULKA Advertising Agency
FCB ULKA Advertising AgencyFCB ULKA Advertising Agency
FCB ULKA Advertising Agency
 
The Marksman - October 2017 Issue
The Marksman - October 2017 IssueThe Marksman - October 2017 Issue
The Marksman - October 2017 Issue
 
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
 
Brandwidth credentials july (compressed 2) 2016
Brandwidth credentials july (compressed 2) 2016Brandwidth credentials july (compressed 2) 2016
Brandwidth credentials july (compressed 2) 2016
 
THE WORD JOCKEY CREDENTIALS
THE WORD JOCKEY  CREDENTIALS THE WORD JOCKEY  CREDENTIALS
THE WORD JOCKEY CREDENTIALS
 
Look Agency credentials
Look Agency credentialsLook Agency credentials
Look Agency credentials
 
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
Top 10 Brand Campaigns: Wizikey Newsmaker Report 2020
 
Innovating Ways of Marketing
Innovating Ways of MarketingInnovating Ways of Marketing
Innovating Ways of Marketing
 
LookAgency_credentials tosend
LookAgency_credentials tosendLookAgency_credentials tosend
LookAgency_credentials tosend
 

Recently uploaded

Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 

Recently uploaded (20)

Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 

Sunsilk gog

  • 1. PRESENTED BY: CHANDNI
  • 2. SUNSILK –GOG was launched on 17 july,2006.  Developed by HLL in partnership with JET AD AGENCY and BC webwise  Largest spender in media  Launched rural marketing programs-  PROJECT SHAKTI  LIFEBUOY SWASTHAY CHETNA
  • 3.  Leading brand of UNILEVER in 50 countries.  In 1987, sunsilk became the first shampoo to launch a two-in-one shampoo.  In 2003, sunsilk brand was re-launched as sunsilk naturals.
  • 4.  GOG CHAT  GANG BLOGS  GANG GAMES  A PARADE GROUND  JOB SITE: Monster.com  Centerpiece of GOG: MAKEOVER MACHINE
  • 5.
  • 6.
  • 7.
  • 8.  Late 2006, GOG website came into action when HLL conducted SUNSILK HAIR BARS event in DELHI.  In dec 2006, another event in mumbai  CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY.
  • 9.  NON-TRADITIONAL MEDIA  SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and ‘INDIA FASHION WEEK’.  ONLINE INITIATIVE:  JUST FOR YOU ZONE-JAVED HABIB  COOL ZONE-SUNSILK COOL AND FRESH
  • 10.  EXPERTSLIKE Coleen Khan , Samantha kochhar and Jawed Habib.
  • 11.  GOG had 1,00,000 registered members within 36 days of its launch.  Site had registered almost 200million hits.  HUL vision with GOG was long term.