Sunsilk - GOG was launched in July 2006 as a partnership between HLL and advertising agencies to market Sunsilk shampoo. It utilized both traditional media spending as well as rural marketing programs. GOG featured forums, blogs, games and a virtual makeover machine to engage its large membership base. HLL conducted launch events in Delhi and Mumbai to promote the GOG website and their CRM strategy, aiming to build the brand over the long term.