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THE WORD JOCKEY CREDENTIALS

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Around The Word Jockey in 5 minutes.

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THE WORD JOCKEY CREDENTIALS

  1. 1. CONTENT Strategy & research Writing Design Video
  2. 2. SERVICES
  3. 3. EVALUATION
  4. 4. CASE STUDIES
  5. 5. HELPING BRANDS GO SOCIAL 1
  6. 6. GODREJGP Helping the brand sustain its energy-friendly image with class campaigns and super hit contests! For more, logon to www.facebook.com/GodrejGPBatteries/
  7. 7. GODREJARCHIVES‘TYPEA TWEET’CAMPAIGN A phygital campaign for the Godrej Archives Book Launch at TOI Lit Carnival, wherein people lined up to ‘type a tweet’ on India’s Last Typewriter
  8. 8. MAHINDRA&MAHINDRA SAPSOCIALMEDIA The Social Ambassadors Program of Mahindra & Mahindra, was a CTA campaign that helped garner volunteers to support underprivileged kids of municipal schools
  9. 9. THE WORLI FEST 2016 SOCIAL MEDIA CAMPAIGN Adding the colours of happiness to The Worli Festival 2016 with our vibrant creative campaigns and content
  10. 10. MAHINDRA&MAHINDRA WARROOM–SOCIALMEDIA How do you make an impact on the top B-Schools of India with a campaign for War Room? Ask us! We relied on a dose of quirk and B- school glossary to bite the apple!
  11. 11. BAJAJFINSERVE ATOM–SOCIALMEDIA Impressing the B-Suites of Business Schools is not small matter. It is an ‘Atom’, actually. Presenting the CTA campaign for Bajaj Finserv’s Inter B- School contest
  12. 12. MAHINDRA HOME FINANCE – SOCIAL MEDIA Helping India build India through the ‘I Am India’ campaign for MRHFL. Shortlisted for SME Award, this one is a feather in our cap!
  13. 13. OTHER DIGITAL/ SOCIAL MEDIA PROJECTS (2011 – 2018): • Castrol Super Mechanics 2018 (ongoing) • Godrej Nouns App • Inorbit Blog • The Edutainment Show • Mumbai Film Festival 2013 • Corporate Talent Championship 2014, 2015 • Udayachal School
  14. 14. CONTENT STRATEGY 2
  15. 15. TRIUMPH LINGERIE: Taught India to ‘Be Lady’ with the new Triumph Lingerie campaign on social. UKs prime lingerie brand wanted to create a strong identity through social media Challenge: The brand had no existing imagery in India Results •Definite brand imagery •Consumer engagement increased by 30%
  16. 16. SHALIMAR PAINTS Challenge: The brand had major competing brands like Asian Paints and Nerolac Their imagery was fuddy duddy and almost unpopular Solution Use social media as an awareness platform to change imagery. We created paint stories, consumer contests, thematic content etc to create the cool quotient
  17. 17. WRITING 3
  18. 18. TROPICANA BLOG CONTENT Helping the brand connect with the health-conscious India https://www.tropicanaessentials.co.in/nutritions-essentials/nutritions-essentials.php LONG FORM - DIGITAL
  19. 19. PAYSENSE BLOG CONTENT Finance 101 for new investors and personal finance rookies https://www.gopaysense.com/blog/ LONG FORM - DIGITAL
  20. 20. TAJ – HYDERABAD, SANTACRUZ Social Media Content for three Taj properties SOCIAL CONTENT
  21. 21. CORPORATE CONTENT / B2B WHITE PAPERS / RESEARCH / REPORTS 3A
  22. 22. LINKEDIN THETALENTHANDBOOK
  23. 23. LinkedIn Talent Solutions’ mandate comprised of a nice handbook for their top HR clientele, which gave them an insight into latest HR trends. Researched, written, and designed by us, it added a cuppa class in the talent looking glass.
  24. 24. NIELSEN’S FEATUREDINSIGHTS 1CONSUMER 360 I STAND OUT Copyright © 2014 The Nielsen Company 2013 STAND OUT Nielsen India’s Annual Forum called Consumer 360 is a prestigious conference, which we had the privilege to cover live, and create a memorable report for the marketers to enjoy.
  25. 25. NIELSEN’S FEATUREDINSIGHTS The various pointers, perspectives and quotes were covered as they were created, moment to moment and captured into a pictorial and visual snapshot
  26. 26. MARICO SUSTAINABILITYREPORT Making Marico’s Sustainability Report a delight to read.
  27. 27. GODREJ LECTURE SERIES BOOKS Making the Annual Lectures of Godrej a thing of history with collation, design and presentation for the world to read.
  28. 28. CORPORATE PRESENTATIONS 3
  29. 29. GODREJ ARCHIVES PPT
  30. 30. RAYMOND CEO PPT – B2B PPT
  31. 31. MADHYA PRADESH TOURISM – ACTIVATION PPT
  32. 32. KIDS’ MARATHON – IP PPT
  33. 33. LOKMAT SALES DECK – B2B PPT
  34. 34. BOOKS 4
  35. 35. Book Sample 1
  36. 36. PENGUIN BOOK - PMO OFFICE Project: Penguin Book Project Challenge: Researching and Writing 100 success stories of differently-abled entrepreneurs PAN India in 5 months for the PMO Services: Research and writing
  37. 37. Book Sample 2
  38. 38. GODREJ ARCHIVES BROCHURE Project: GODREJ ARCHIVES BROCHURE Challenge: Collating the pictures and designing the entire book within 10 days. Services: Design
  39. 39. Book Sample 3
  40. 40. B2B REPORT ON SPORTS
  41. 41. Book Sample 5
  42. 42. LINKEDIN COFFEE TABLE BOOK – B2B Project: LinkedIn Coffee Table Book What we did: We made a coffee table book based on a conference held by LinkedIn. Services: Photography, writing, design
  43. 43. GRAPHICS 5
  44. 44. STORYBOARD
  45. 45. STORYBOARD
  46. 46. STORYBOARD
  47. 47. THE WORLI FESTIVAL CAMPAIGN
  48. 48. ACCENTURE EVENT CAMPAIGN
  49. 49. INFOGRAPHICS 6
  50. 50. ARANCA INFOGRAPHIC Project: Infographic What we did: We made an infographic case study of Aranca’s social recruiting journey with LinkedIn.
  51. 51. GAINSIGHT INFOGRAPHIC Project: Infographic What we did: We made an infographic case study of Gainsight’s social recruiting journey with LinkedIn.
  52. 52. EXECUTIVE DEVELOPMENT PROGRAM Project: Infographic for Future Group
  53. 53. VIDEO SAMPLES 7
  54. 54. DEMO VIDEOS FOR A FINANCE APP CALLED CO-VALUE A company valuation startup needed some quick App demo videos, and we pulled out a cute reasonable one
  55. 55. LAUNCH STORY FOR AN AI BRAND - ROBOLUTION A pathbreaking AI brand wanted to make a cool explainer video and we did it. Simple!
  56. 56. CHANNEL V’s SALES DECK When Channel V wanted to be. Just . For their sales people.
  57. 57. EXPLAINER VIDEO FOR AN AI PRODUCT – SMART GARDENER An AI client grew a smart AI App and we watered it with a brand name and an intro video
  58. 58. CLIENT BOARD
  59. 59. www.thewordjockey.in@thewordjockey 9820696585 / 9820276557

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