This document discusses combining survey, SMS diary, and social media research (SMR) data to provide a well-rounded view of consumers. It proposes a multi-stage process: 1) Conducting an initial quantitative survey, 2) Inviting qualified respondents to participate in a 24-hour SMS diary, and 3) Analyzing SMR data to gain deeper insights and verify survey findings. The goal is to leverage the strengths of each method - surveys for precision, SMS for real-time behaviors, and SMR for serendipitous discoveries - to better understand topics like coffee drinking habits and brand perceptions.