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YUYUNICORNLAUNCHEDININDIA
On 31st May 2016 - DELHI
The flagship phone from the Micromax sub-brand YU was launched amidst much media hype in Delhi.
A careful content plan with a slick presentation design and live phone interactions on screen made the entire event come
alive highlighting the unique design and key features of the phone.
13th May, 2016 marked the Launch of the All New INNOVA CRYSTA. Brandwidth was given the responsibility of the Launch
across 4 cities – MUMBAI | PUNE | AHEMDABAD | KOLKATTA.
The simultaneous launch in all 04 cities was attended by the press in the morning and 500-600 key customers in each city
respectively. The evening launch was followed by a concert in every city.
Bringing alive the thematic of “POWER MEETS LUXURY” , the entire event was brought alive with careful content and dĂ©cor
planning along with a classy production design.
WE CREATED A UNIQUE EVENT AROUND THE BOLLYWOOD THEME ON THE OCCASION OF THE ARRIVAL OF ETIHAD
AIRLINES FIRST AIRBUS 380 IN MUMBAI.
ETIHAD CABIN CREW SURPRISED THE GUESTS WITH A CHOREOGRAPHED DANCE FLASH MOB..
Attended by : Etihad Top management, Mumbai Indians Team , Etihad Partners , Clientele
MORNING PRESS CONFERENCE & EVENING GALA DINNER
On 4TH May 2016 - At Trident , Mumbai
BRANDWIDTH
CONCEPTAULIZED
AND EXECUTED
THE FIRST EDITION
OF THE FLIPKART
LIFESTYLE
CONCLAVE .
ATTENDED BY CEO
& CO-FOUNDER MR.
BINNY BANSAL &
MORE THAN 250+
BRANDS & 400
BRAND
REPRESENTATIVES
BRANDWIDTH WAS
REPSONSIBLE FOR
THE ENTIRE
PLANNING OF THE
CONCLAVE, DESIGN,
CONTENT AND
PRODUCTION.
Date : 7th April 2016
Venue : Lalit Ashok ,
WE GAVE LUXURYA NEW PLATFORM BY RECOGNIZINGTHE ICONS OF THEINDUSTRY
On March 31st, 200 icons of the Hospitality and Tourism Industry convened at the ITC Maurya in
New Delhi to commemorate the first edition of the Iconic Awards. The aim was to initiate a
platform to recognize and honour the leaders of the industry with a special focus on their
contributions to luxury.
The ‘Guests of Honour’ of the evening included Ambassadors of Bosinia and Herzegovina, Greece, The
Hashmite Kingdom of Jordan, Viet Nam to India, Nepal and Bhutan, New Zealand, the High
commissioner of Sri Lanka to India, Secretary of tourism India, and Dr. Farooq Abdullah, Former Chief
Minister, Jammu & Kashmir.
The prestigious guest list also comprised of Mr. Ajay Singh, Chairman and MD, Spicejet, Mr. Tarun
Thakral, Mr. Amitabh Kant and Ms. Raveena Tandon.
One of the firstfew eventsundertakenbythe team in Mumbai,the
launchof ClubWillowsin Udaipurwasan immenselysuccessfuleventattended
by thetop 400familiesof Udaipuralong with over150 guestsflowninfromMumbai. Startingfrom thelayout
planningto thetravel andhospitality,logisticsandeventproductionand design,we carefullyplannedthisover 2
monthsto deliveran extremelywellreceivedevent.
30CHEFS|200SERVICESTAFF| 300+WORKFORCE
2KM’’sOFARCHITECTURALLIGHTING
FASHIONSHOWOVER THEPOOL
AUDIOVISUALCONTENTANDA
SMASHINGCONCERT
.
A few of thelogisticsincluded30 Chefsand150Catering
Staffspeciallybrought in fromDelhi.2 Km’sof
architecturallighting. A rampinstalledover the poolfor
the fashionshow.Tentedaccommodationinstalledfor
almost200working staffalongwith temporary
amenities.
Apartfrom thelaunchthe eventsaw a fashionshowby
renownedtelevisionstarsanda grand finaleperformance
by thesingercomposerduoSalim Suleiman.
Startingfrom thelayoutplanningto the traveland
hospitality,logisticsandeventproductionanddesign,we
carefullyplannedthisover 2 monthsto deliveran
extremelywell receivedevent.
Brandwidthwasgiven thetaskof ampingup theengagementquotientforallparticipatingsponsors attheVH1Supersonic.Fromexclusive brand
lounges, mammothinstallations,bardesigns togamifying thebrandexperiences:ourteamworkedclosely withthefestivalteamtoensuresmooth
executionand greatexperiencesfortheattendees.
Customsiedhangoverkits,chairsthatHUGGEDguests,uniqueinstallations,bare chestedmodelscoming outofshowerstomultiplecelebrities
partyingovertwodaysmarkedthelaunch ofthe1st MtvCaféinDelhi.Thelaunch of theFLYPcaféwasbroughtalivewithunique MTv styled
experiencestobringalivetheconcept andvibefortheaudience.Guestswerefinallyleftgroovingtospellbindingmusicby Singer-Composer
AmitTrivediandhisband.
CASE STUDIES
ACTIVATION
PRODUCTS
AwardedGoldforboth“BestRoadshow”and“BestActivationforSales Volume”at EEMAXGlobalandWOWAwardsAsiarespectively.
BANG BANG ACTIVATION
To connect the brand with THE FIRST EVER F1 IN INDIA, an activation was planned where
the TEAM WAS DRESSED LIKE F1 DRIVERS and the experiential kiosk was designed similar to
a FORMULA 1 GARAGE
The entire idea was to give the TG an experience of the new Android Phone through an
App designed by us. Followed by the interaction on the phone, the TG could go to the next
level which was a virtual reality F1 RACING GAME.
ACTIVATION
SCHOOL CONTACT PROGRAMS
EXPLORE | EXPERIMENT | IDEATE | INNOVATE
HUNT FOR THE “CHILD GENIUS”OF INDIA
Combining principles ofSCIENCE,MATHS, ELOCUTIONANDBASIC
ROBOTICS,
there were various levels offiltration.
India’s first ever hands – on contest across
SCHOOLSIN TIER1, 2 AND3 CITIES
1600 SCHOOLS 60 CITIES
>18,00,000 KIDS ENGAGED
EXPLORE | EXPERIMENT | IDEATE | INNOVATE
3
MONTHS
400
BESTSCHOOLSIN THE
COUNTRY
14
CITIES
OVER5,00,000
KIDSENGAGED
EVENTS
LAUNCH EVENTS
Delhi and Bengaluru got new landmarks as the first ever showrooms were unveiled in both cities for a
select few customers. Giving them a true Italian experience, the event was planned with special menu’s,
entertainment and architectural lighting to showcase the grandness and beauty of the spaces. The launch
sequence saw a customised sound and light show with special effects across the façade of the showroom.
59th FOUNDATION DAY
A PIONEERING PROGRAM THAT TAKES
DIGITAL BANKING TO THE NEXT LEVEL
Launching Italian masterclass
mechanics in Delhi NCR, in
the form of DUCATI’s largest
store in the world.
Italian cuisine, bike riders and
rallies were organised to mark
the launch as an authentic
Italian experience.
Launch of the book compiling
175 years of Indian cartooning history
EVENTS
EMPLOYEES
From logo creationto managingthe entirecommunicationcampaign,from hypecreation
to the execution – Brandwidth did it all !!
A successfulprogramthatranfor2yearsto engage the employees .
A SPORTS-BASED EMPLOYEE ENGAGEMENTPROGRAMME
Brandwidth also created the Mascot for the
Engagement - TheReliChamp
19CITIES
over 90,000 employees engaged
6SPORTS
EVENTS
CONFERENCES
Boost restage conference
2016
The most important restage to take place
in the last 5 years
Launched the all new dynamic 2016
edition of the Boost Jar
Attended by 175 strong sales force from
the southern region
Venue: Taj Coromondel, Chennai
2 DAY ANNUAL CONFERENCE IN AGRA
Over 200 PEOPLE travelling from allacross the country.
All MICE / EVENT/ TEAMBUILDINGactivities were handled by Brandwidth.
EVENTS
SPECIAL EVENTS
A televised event, where an integrated on – line & print
campaign ensured attendance in large numbers.
Along with the adrenaline rush of the race, spectators
also experienced exhilarating SUV off – roading,
indulged in merchandise shopping along with a hands on F1
simulator. The Race was brought alive by a robust College
Activation and a national level grid girl hunt.
more than 30 artists 
 60 hrs
of music8 pre parties 
 3 day festival ... 2 stages 
 3
after parties
more than 30
artists 
 60 hrs
of music
8 pre parties 
 3
day festival ... 2
stages 
 3 after
parties
DELHI ( HEAD OFFICE )
B – 103 , 1st Floor ,
Panchsheel Vihar ,
Sheikh Sarai – Phase 1 ,
New Delhi – 110017
MUMBAI ( BRANCH OFFICE )
1204 , Peninsula Park ,
Off Veera Desai Road , Andheri West ,
Mumbai – 400053

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Brandwidth credentials july (compressed 2) 2016

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  • 8. YUYUNICORNLAUNCHEDININDIA On 31st May 2016 - DELHI The flagship phone from the Micromax sub-brand YU was launched amidst much media hype in Delhi. A careful content plan with a slick presentation design and live phone interactions on screen made the entire event come alive highlighting the unique design and key features of the phone.
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  • 10. 13th May, 2016 marked the Launch of the All New INNOVA CRYSTA. Brandwidth was given the responsibility of the Launch across 4 cities – MUMBAI | PUNE | AHEMDABAD | KOLKATTA. The simultaneous launch in all 04 cities was attended by the press in the morning and 500-600 key customers in each city respectively. The evening launch was followed by a concert in every city. Bringing alive the thematic of “POWER MEETS LUXURY” , the entire event was brought alive with careful content and dĂ©cor planning along with a classy production design.
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  • 12. WE CREATED A UNIQUE EVENT AROUND THE BOLLYWOOD THEME ON THE OCCASION OF THE ARRIVAL OF ETIHAD AIRLINES FIRST AIRBUS 380 IN MUMBAI. ETIHAD CABIN CREW SURPRISED THE GUESTS WITH A CHOREOGRAPHED DANCE FLASH MOB.. Attended by : Etihad Top management, Mumbai Indians Team , Etihad Partners , Clientele MORNING PRESS CONFERENCE & EVENING GALA DINNER On 4TH May 2016 - At Trident , Mumbai
  • 13. BRANDWIDTH CONCEPTAULIZED AND EXECUTED THE FIRST EDITION OF THE FLIPKART LIFESTYLE CONCLAVE . ATTENDED BY CEO & CO-FOUNDER MR. BINNY BANSAL & MORE THAN 250+ BRANDS & 400 BRAND REPRESENTATIVES BRANDWIDTH WAS REPSONSIBLE FOR THE ENTIRE PLANNING OF THE CONCLAVE, DESIGN, CONTENT AND PRODUCTION. Date : 7th April 2016 Venue : Lalit Ashok ,
  • 14. WE GAVE LUXURYA NEW PLATFORM BY RECOGNIZINGTHE ICONS OF THEINDUSTRY On March 31st, 200 icons of the Hospitality and Tourism Industry convened at the ITC Maurya in New Delhi to commemorate the first edition of the Iconic Awards. The aim was to initiate a platform to recognize and honour the leaders of the industry with a special focus on their contributions to luxury. The ‘Guests of Honour’ of the evening included Ambassadors of Bosinia and Herzegovina, Greece, The Hashmite Kingdom of Jordan, Viet Nam to India, Nepal and Bhutan, New Zealand, the High commissioner of Sri Lanka to India, Secretary of tourism India, and Dr. Farooq Abdullah, Former Chief Minister, Jammu & Kashmir. The prestigious guest list also comprised of Mr. Ajay Singh, Chairman and MD, Spicejet, Mr. Tarun Thakral, Mr. Amitabh Kant and Ms. Raveena Tandon.
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  • 16. One of the firstfew eventsundertakenbythe team in Mumbai,the launchof ClubWillowsin Udaipurwasan immenselysuccessfuleventattended by thetop 400familiesof Udaipuralong with over150 guestsflowninfromMumbai. Startingfrom thelayout planningto thetravel andhospitality,logisticsandeventproductionand design,we carefullyplannedthisover 2 monthsto deliveran extremelywellreceivedevent. 30CHEFS|200SERVICESTAFF| 300+WORKFORCE 2KM’’sOFARCHITECTURALLIGHTING FASHIONSHOWOVER THEPOOL AUDIOVISUALCONTENTANDA SMASHINGCONCERT
  • 17. . A few of thelogisticsincluded30 Chefsand150Catering Staffspeciallybrought in fromDelhi.2 Km’sof architecturallighting. A rampinstalledover the poolfor the fashionshow.Tentedaccommodationinstalledfor almost200working staffalongwith temporary amenities. Apartfrom thelaunchthe eventsaw a fashionshowby renownedtelevisionstarsanda grand finaleperformance by thesingercomposerduoSalim Suleiman. Startingfrom thelayoutplanningto the traveland hospitality,logisticsandeventproductionanddesign,we carefullyplannedthisover 2 monthsto deliveran extremelywell receivedevent.
  • 18. Brandwidthwasgiven thetaskof ampingup theengagementquotientforallparticipatingsponsors attheVH1Supersonic.Fromexclusive brand lounges, mammothinstallations,bardesigns togamifying thebrandexperiences:ourteamworkedclosely withthefestivalteamtoensuresmooth executionand greatexperiencesfortheattendees.
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  • 20. Customsiedhangoverkits,chairsthatHUGGEDguests,uniqueinstallations,bare chestedmodelscoming outofshowerstomultiplecelebrities partyingovertwodaysmarkedthelaunch ofthe1st MtvCafĂ©inDelhi.Thelaunch of theFLYPcafĂ©wasbroughtalivewithunique MTv styled experiencestobringalivetheconcept andvibefortheaudience.Guestswerefinallyleftgroovingtospellbindingmusicby Singer-Composer AmitTrivediandhisband.
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  • 27. To connect the brand with THE FIRST EVER F1 IN INDIA, an activation was planned where the TEAM WAS DRESSED LIKE F1 DRIVERS and the experiential kiosk was designed similar to a FORMULA 1 GARAGE The entire idea was to give the TG an experience of the new Android Phone through an App designed by us. Followed by the interaction on the phone, the TG could go to the next level which was a virtual reality F1 RACING GAME.
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  • 33. EXPLORE | EXPERIMENT | IDEATE | INNOVATE HUNT FOR THE “CHILD GENIUS”OF INDIA Combining principles ofSCIENCE,MATHS, ELOCUTIONANDBASIC ROBOTICS, there were various levels offiltration. India’s first ever hands – on contest across SCHOOLSIN TIER1, 2 AND3 CITIES
  • 34. 1600 SCHOOLS 60 CITIES >18,00,000 KIDS ENGAGED EXPLORE | EXPERIMENT | IDEATE | INNOVATE
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  • 40. Delhi and Bengaluru got new landmarks as the first ever showrooms were unveiled in both cities for a select few customers. Giving them a true Italian experience, the event was planned with special menu’s, entertainment and architectural lighting to showcase the grandness and beauty of the spaces. The launch sequence saw a customised sound and light show with special effects across the façade of the showroom.
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  • 42. 59th FOUNDATION DAY A PIONEERING PROGRAM THAT TAKES DIGITAL BANKING TO THE NEXT LEVEL
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  • 44. Launching Italian masterclass mechanics in Delhi NCR, in the form of DUCATI’s largest store in the world. Italian cuisine, bike riders and rallies were organised to mark the launch as an authentic Italian experience.
  • 45. Launch of the book compiling 175 years of Indian cartooning history
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  • 50. From logo creationto managingthe entirecommunicationcampaign,from hypecreation to the execution – Brandwidth did it all !! A successfulprogramthatranfor2yearsto engage the employees . A SPORTS-BASED EMPLOYEE ENGAGEMENTPROGRAMME Brandwidth also created the Mascot for the Engagement - TheReliChamp
  • 53. Boost restage conference 2016 The most important restage to take place in the last 5 years Launched the all new dynamic 2016 edition of the Boost Jar Attended by 175 strong sales force from the southern region Venue: Taj Coromondel, Chennai
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  • 56. 2 DAY ANNUAL CONFERENCE IN AGRA Over 200 PEOPLE travelling from allacross the country. All MICE / EVENT/ TEAMBUILDINGactivities were handled by Brandwidth.
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  • 66. A televised event, where an integrated on – line & print campaign ensured attendance in large numbers. Along with the adrenaline rush of the race, spectators also experienced exhilarating SUV off – roading, indulged in merchandise shopping along with a hands on F1 simulator. The Race was brought alive by a robust College Activation and a national level grid girl hunt.
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  • 68. more than 30 artists 
 60 hrs of music8 pre parties 
 3 day festival ... 2 stages 
 3 after parties more than 30 artists 
 60 hrs of music 8 pre parties 
 3 day festival ... 2 stages 
 3 after parties
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  • 71. DELHI ( HEAD OFFICE ) B – 103 , 1st Floor , Panchsheel Vihar , Sheikh Sarai – Phase 1 , New Delhi – 110017 MUMBAI ( BRANCH OFFICE ) 1204 , Peninsula Park , Off Veera Desai Road , Andheri West , Mumbai – 400053

Editor's Notes

  1. Read press release
  2. ADD ARUN JAITLEY’S IMAGE
  3. . Grid girl hunt+ CLLEGE ACTIVATION – grid girl poster