The document discusses digital transformation and its importance for companies. It notes that about 1/3 of large companies have digital transformation at the center of their strategy and are "thrivers", while the other 2/3 are in "reactive mode" and risk not surviving. Digital transformation involves changes across leadership, customer experience, use of information, business models, and workforce. Companies that thrive blend digital and physical experiences, use data as a competitive advantage, create new digital revenue streams, and leverage technology for talent. The document compares digital transformation maturity in the US and Europe and outlines strategies successful companies use like cross-functional partnerships and incorporating new skills into the organization.

1. Driving Digital Transformation: Building
blocks for the Digital Enterprise
Thomas Meyer
Group Vice President
IDC EMEA
tmeyer@idc.com
@tomtxt
https://www.linkedin.com/pub/thomas-meyer/2/194/6b9

2. Thrivers Versus Survivors
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
The Global 2000 Largest Companies
2/3rd
Survivors
In reactive mode risking
company survival
1/3rd
Thrivers
Digital transformation at
the center of their
corporate strategy

3. Digital
TRANSFORMATION

4. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
Digital Transformation is Multi Faceted
and Accelerated
Leadership
Transformation
Omni-Experience
Transformation
Information
Transformation
Operating Model
Transformation
WorkSource
Transformation

5. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 5
Those Who Thrive in this Digital Economy will be the
Organizations that:
Can execute
upon a vision for
digital
transformation
Blend digital and
physical
experiences to
garner customer
allegiance
Turn information
into a
competitive
advantage
Create new
digital revenue
streams from
connected
systems
Leverage
technology to
win the talent
wars

6. Comparing U.S. vs. European Digital Transformation Maturity
Distribution Across the Stages
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 6

7. Successful Digital Transformation Strategy Leadership Strategy
Build a cross-functional
partnership to create
digital innovation
Integrate new technology
platforms into stable
business services
Incorporate new skills,
techniques, and culture into
the fabric of the organization

8. SPEED&PRESENCE
Innovation

9. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 9

10. Transitioning to the Digital Economy
Challenge the Norm
Experiment Publicly
Make Bold Bets
Reshaping traditional
retail banking services
NHS UK revitalizing
patient care
Kids play with physical OR
digital toys
Airbus A380
– the flying datacenter
DHL, Amazon and Audi
transforming logistics

11. Summary – 2016 and Beyond

12. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12
Thomas Meyer
Group Vice President
IDC EMEA
tmeyer@idc.com
@tomtxt
https://www.linkedin.com/pub/thomas-meyer/2/194/6b9